About Metamarkets
Metamarkets is a Media & Entertainment company based in San Francisco (United States) founded in 2010, and was acquired by Snapchat in November 2017. Real-time analytics for programmatic advertising trends are delivered. Metamarkets has raised $43.5 million across 6 funding rounds from investors including Snapchat, Bessemer Venture Partners and City National Bank. The company has 38 employees. Metamarkets offers products and services including Marketplace Monitor, Inventory Discovery, Bid Monitor, Explore, and Connect. Its focus areas include Enterprise Applications, AdTech, Analytics and Ad Analytics Suite. Its legal entity is METAMARKETS GROUP, INC. Its competitors include 4C Insights, data.ai and TapClicks; 3 of its 3 listed competitors have raised funding.
Company details
Metamarkets was founded in 2010 in San Francisco, United States, as a platform for real-time analytics in the programmatic advertising sector. Built on the open-source time-series database Druid, operations focus on enabling visualization of trends and opportunities. Services are utilized by buyers, sellers, and marketplaces such as Twitter, OpenX, and Millennial Media to monitor programmatic activities as they occur.
- Headquarters San Francisco, United States
- Employees 38
- Stage Acquired
- SectorsMedia & Entertainment
- Website metamarkets.com
- Social LinkedIn X Facebook
- Acquired by Snapchat (Nov 2017)
- Legal Name Metamarkets Group, Inc.
Products & Services of Metamarkets
Metamarkets offers a comprehensive portfolio of products and services, including Marketplace Monitor, Inventory Discovery, Bid Monitor, Explore, and Connect.
Provides real-time insights into exchange transactions for revenue optimization.
Offers controlled view of available inventory to increase buyer spend.
Enables real-time bid activity monitoring for improved campaign performance.
Facilitates ad hoc analysis of programmatic data sets.
Supports data connection for interactive analytics platforms.
Handles data navigation and visualization for marketers.
Funding Insights of Metamarkets
Metamarkets has successfully raised a total of $43.5M across 6 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $14.25 million completed in October 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $43.5M
- Total Rounds 6
- Last Round Debt – Venture — $14.25M
- First Round $2.5M
(Jun 2010)
- Investors Count 14
All 6 funding rounds of Metamarkets with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2016 | $14.25M | Debt – Venture | – | – | |
| Feb 2015 | $15M | Series C | – | DCVC | |
| Dec 2013 | $5M | Series B | – | IA Ventures, Bessemer Venture Partners | |
| May 2012 | $15M | Series B | – | Khosla Ventures | |
| May 2011 | $6M | Series A | – | IA Ventures, Village Ventures | – |
| Jun 2010 | $2.5M | Seed | – | IA Ventures, Village Ventures |
15 investors in total: 12 institutional and 3 angel.
Investors in Metamarkets
Metamarkets has secured backing from 15 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Snapchat, Bessemer Venture Partners and City National Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-focused Venture debt provider investing primarily in the US and Canada | 2000 | wellingtonfund.com | Toronto, Canada | |
FinTech & Media focused seed and early stage VC firm investing in the US | villageventures.com | Williamstown, United States | ||
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
Venture capital firm focused on multiple sectors | dcvc.com | Palo Alto, United States | ||
Seed and early-stage venture capital firm focusing on investments in technology and fintech companies | iaventures.com | New York, United States | ||
Venture capital firm supporting AI founders through investments and community. | trueventures.com | |||
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States | ||
City National Bank is recognized for providing comprehensive banking and wealth management services. | 1954 | cnb.com | Los Angeles, United States | |
Co-founding location-based tech platforms and mobile social networks. | 2000 | denniscrowley.com | New York, United States |
Investor details for Metamarkets
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Timeline of Metamarkets
4 dated milestones of Metamarkets across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Metamarkets is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Debt – Venture, of $14.2M.
- Exit Acquired by Snapchat.
Competitors of Metamarkets
Metamarkets has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, data.ai and TapClicks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses |
Detailed competitors of Metamarkets
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- Full competitor set
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Web traffic of Metamarkets
The website of Metamarkets (metamarkets.com) receives about 1.3K visits a month.
- Monthly visits1.3K
▼ 28.3% vs previous month
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Metamarkets (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Metamarkets
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Frequently Asked Questions about Metamarkets
Metamarkets was founded in 2010.
Metamarkets is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Metamarkets is a funded company, having raised a total of $43.5M across 6 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Jun 2010.
Metamarkets has 38 employees.
Metamarkets was founded in 2010 in San Francisco, United States, as a platform for real-time analytics in the programmatic advertising sector. Built on the open-source time-series database Druid, operations focus on enabling visualization of trends and opportunities. Services are utilized by buyers, sellers, and marketplaces such as Twitter, OpenX, and Millennial Media to monitor programmatic activities as they occur.
Metamarkets's top competitors include 4C Insights, TapClicks and data.ai.
Metamarkets offers Marketplace Monitor, Inventory Discovery, Bid Monitor, Explore, and 2 more products and services.
Metamarkets has 15 investors. Key investors include Snapchat, Bessemer Venture Partners, City National Bank, Khosla Ventures, and Wellington Financial.
Metamarkets operates through Metamarkets Group, Inc..
Yes. Metamarkets was acquired by Snapchat in November 2017.