About Miniml
Miniml is a Retail company based in Cononley (United Kingdom) founded in 2020 by Emma Tapper and Scott Rudd. Refillable home care products are provided by an internet-first brand. It operates in the Retail and Healthcare sectors. Its website minimlrefills.co.uk draws about 131 thousand monthly visits. Miniml offers products and services including Washing Up Liquid, White Vinegar, Anti-Bac Bathroom Cleaner, and Toilet Cleaner. Its focus areas include Home Care E-Commerce, Multi Category, Natural and Internet First Brand. Its competitors include Facetheory, This Works and Dr.PAWPAW; 2 of its 3 listed competitors have raised funding.
Company details
Miniml was founded in 2020 by co-founders Emma Tapper and Scott Rudd in Cononley, United Kingdom. Operations focus on the sustainable home care sector through an internet-first model. Refillable products, including toilet cleaners, surface cleaners, white vinegar, dishwashers, fabric conditioners, and washing powders, are offered to consumers. The domain minimlrefills.co.uk supports direct online sales and refill services.
- Headquarters Cononley, United Kingdom
- Founders Emma Tapper, Scott Rudd
- SectorsRetailHealthcare
- Email••••••••
- Website minimlrefills.co.uk
- Social LinkedIn Facebook Instagram
- Investors
Products & Services of Miniml
Miniml offers a comprehensive portfolio of products and services, including Washing Up Liquid, White Vinegar, Anti-Bac Bathroom Cleaner, and Toilet Cleaner.
Eco-friendly liquid for washing dishes and grease removal.
Natural cleaner for household surfaces and laundry.
Antibacterial solution for bathroom sanitation.
Refillable cleaner for toilet maintenance.
Funding Insights of Miniml
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Miniml with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | Seed | – | Fearless Adventures | – |
1 investors in total: 1 institutional.
Investors in Miniml
Miniml has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Fearless Adventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and support are provided to founder-led businesses. | fearlessadventures.co.uk | Wilmslow, United Kingdom |
Investor details for Miniml
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Miniml
3 people are tracked at Miniml (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Emma Tapper | Co-Founder | Leadership |
Scott Rudd | Co-Founder | Leadership |
Eva Navarro | Marketplace & Account Manager | Team |
Complete people profiles for Miniml
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Miniml
2 dated milestones of Miniml across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Miniml is founded.
- Funding First funding round.
Competitors of Miniml
Miniml has 3 listed competitors in our database, 2 of them funded. They include Facetheory, This Works and Dr.PAWPAW.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| facetheory.com | 2015 | Sheffield, United Kingdom | $13.25M | 86 | Internet first brand offering skincare products | |
| thisworks.com | 2003 | London, United Kingdom | 45 | Skincare and sleep wellness products are developed for circadian support. | ||
| drpawpaw.com | 2013 | Bromley, United Kingdom | $2.75M | 20 | Organic skincare products are offered via an internet-first brand. |
Detailed competitors of Miniml
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Miniml
The website of Miniml (minimlrefills.co.uk) receives about 131K visits a month.
- Monthly visits131K
▲ 3% vs previous month
Websites whose visitors overlap most with Miniml. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
raindropclean.com | raindropclean.com | 100% | #1,457,034 | – | |
regn.co.uk | regn.co.uk | 99% | #392,713 | – | |
ethique.co.uk | ethique.co.uk | 98% | #2,307,049 | – | |
| neatclean.com | 93% | 127K | #317,209 | View details | |
scottishfinesoaps.com | scottishfinesoaps.com | 85% | #760,999 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Miniml
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- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Miniml
Miniml was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Miniml is headquartered in Cononley, United Kingdom. It is registered at Cononley, England, United Kingdom.
Miniml was founded in 2020 by co-founders Emma Tapper and Scott Rudd in Cononley, United Kingdom. Operations focus on the sustainable home care sector through an internet-first model. Refillable products, including toilet cleaners, surface cleaners, white vinegar, dishwashers, fabric conditioners, and washing powders, are offered to consumers. The domain minimlrefills.co.uk supports direct online sales and refill services.
Miniml's top competitors include Facetheory, This Works and Dr.PAWPAW.
Miniml offers Washing Up Liquid, White Vinegar, Anti-Bac Bathroom Cleaner, and Toilet Cleaner.
Miniml has 1 investor. Key investors include Fearless Adventures.
The website of Miniml receives about 131 thousand visits a month.