About minu
minu is a company based in Miguel Hidalgo (Mexico) founded in 2019 by Nima Pourshasb was acquired by Betterfly in June 2026. minu has raised $58 million across 6 funding rounds from investors including Betterfly, Enea and FJ Labs. minu offers products and services including Minu Platform, Salario On-Demand, Vales de Despensa, and Vales de Gasolina. minu operates in a competitive market with competitors including Wagestream, Payflow, DailyPay, Earnin and Branch, among others.
Products & Services of minu
minu offers a comprehensive portfolio of products and services, including Minu Platform, Salario On-Demand, Vales de Despensa, and Vales de Gasolina.
Digital tool for managing employee benefits
Service for early salary access to reduce financial stress
Vouchers for employee grocery purchases
Vouchers for fuel expenses
Apps and channels of minu
minu publishes 2 mobile apps with over 100K+ downloads; its YouTube channel minu has 707 subscribers and 30 videos.
Videos from minu
The most watched videos on minu's YouTube channel, minu (707 subscribers). Click a video to play it here.
More on minu.
Funding Insights of minu
minu has successfully raised a total of $58M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $58M
- Total Rounds 6
- Last Round Series B — $30M
- First Round $6.5M
(Sep 2019)
- Investors Count 26
All 6 funding rounds of minu with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | $30M | Series B | – | Next Billion, Flourish | |
| Feb 2023 | $20M | Debt – Conventional | – | – | |
| Feb 2023 | $10M | Series A | – | Besant Capital, Enea | |
| Mar 2021 | $11.5M | Series A | – | FinTech Collective | |
| Mar 2021 | $2.5M | Debt – Conventional | – | – | |
| Sep 2019 | $6.5M | Seed | – | QED Investors, Village Global |
27 investors in total: 23 institutional and 4 angel.
Investors in minu
minu has secured backing from 27 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Betterfly, Enea and FJ Labs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Flourish Ventures is focused on investing in mission-driven fintech entrepreneurs. | – | flourishventures.com | Redwood City, United States | |
Endeavor is focused on supporting high-impact entrepreneurs globally. | – | endeavor.org | New York, United States | |
Venture capital firm focused on financial sector | – | clocktowerventures.com | Santa Monica, United States | |
- | – | workingcapitalfund.com | - | |
Venture capital fund investing in early-stage start-ups | – | qedinvestors.com | Alexandria, United States | |
Investments in FinTech startups are managed by the firm. | – | fintech.io | - | |
- | – | redwood.ventures | - | |
Venture capital firm focused on empowering Latin American founders. | – | nazca.vc | Coral Gables, United States | |
Early-stage venture capital fund is focused on Latin American startups. | 2022 | salkantay.vc | Latin America | |
- | – | promotoraimpactventures.tcc.mode | - |
Investor details for minu
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of minu
36 people are tracked at minu (8 in leadership, 28 in team).
| Name | Role | Group |
|---|---|---|
Nima Pourshasb | Co-Founder & CEO | Leadership |
Jimena Flores Berges | Head Of Corporate Sales | Leadership |
Belén Meza Croskey | Head of Client Success | Leadership |
Paolo Rizzi | Co-Founder & CTO | Leadership |
Fernando Godínez Cornejo | Head Of Salario Ondemand | Leadership |
Rafael Niell | Co-founder & COO | Leadership |
Nayeli Cisneros | Head Of Marketing | Leadership |
Mariano Muñoz del Olmo | Head of Subscription | Leadership |
Edgar Oswaldo Flores Peñaranda | Operations Leader | Team |
Tlacaélel Daniel Machuca | People Strategy | Team |
Ivonne Ramírez Plata | Business Sales Manager | Team |
Laura Guerra | Sales Manager B2b | Team |
Gerardo Perez | Senior Leader Customer Advisory | Team |
Edgar Muñoz Huante | Salesforce and Sales Enablement Manager | Team |
Sandra Verónica Varela Mendoza | SDR | Team |
Raul Tornel | General Counsel | Team |
José Rafael Martínez Perez | Operations Implant | Team |
Pijush Das | Account Manager | Team |
Laura Olivia Sámano Hernández | Customer Service Leader | Team |
Gilberto Solis | Tech Lead IT Ops & Sod | Team |
16 more people are available in the full profile.
Complete people profiles for minu
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of minu
4 dated milestones of minu across 7 years, from founding to its latest funding, stage changes and deals.
- Founded minu is founded.
- Funding First funding round of $6.5M.
- Funding Latest funding round, Series B, of $30.0M.
- Exit Acquired by Betterfly.
Competitors of minu
minu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wagestream, Payflow, DailyPay, Earnin and Branch, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wagestream.com | 2018 | London, United Kingdom | $133.02M | – | Financial benefits platform for on-demand pay is provided to employees. | |
| payflow.es | 2020 | Alcobendas, Spain | $58.23M | – | Payflow is recognized as a financial wellness application for employees. | |
| dailypay.com | 2015 | New York, United States | $269M | 845 | Developer of an online platform for employee financial benefits | |
| earnin.com | 2012 | Palo Alto, United States | $190.1M | 242 | Real-time access to earned wages is provided fee-free. | |
| branchapp.com | 2015 | Minneapolis, United States | $138.28M | 177 | Branch is focused on providing faster workforce payment solutions. | |
| payactiv.com | 2012 | San Jose, United States | $133.55M | – | Prepaid corporate cards are offered for on-demand employee wage access. | |
| getclair.com | 2019 | New York, United States | $67.7M | – | Embedded Earned Wage Access solutions are provided for HR platforms. | |
| zayzoon.com | 2014 | Calgary, Canada | $80.5M | – | Provider of an online financial benefits platform for on-demand pay | |
| abhi.com.pk | 2021 | Karachi, Pakistan | $19.13M | – | Abhi is recognized as a fintech company in Pakistan. |
Detailed competitors of minu
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of minu
The website of minu (minu.mx) receives about 48.1K visits a month.
- Monthly visits48.1K
▼ 14.4% vs previous month
Websites whose visitors overlap most with minu. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| heru.app | 100% | 30.9K | #932,840 | View details | |
nominax.com | nominax.com | 92% | – | #284,414 | – |
| rankmi.com | 71% | 569.7K | #81,473 | View details | |
| bbva.mx | 66% | 9.2M | #6,732 | View details | |
consar.gob.mx | consar.gob.mx | 60% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for minu
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Minu
Complete news archive for minu
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to minu
10 companies that operate in the same segment as minu (HR & Workforce Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | – | – | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, United States | USD 235.41 M | USD 4.95 M | 260 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | – | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 20,400 | |
Businesses are connected with freelancers via an online marketplace. | 1999 | San Francisco, California, United States | USD 140 M | USD 787.78 M | 600 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 508.73 M | – | – | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Cloud-based HRMS software is offered for small and medium-sized businesses. | 2016 | Barcelona, Catalonia, Spain | USD 369.25 M | – | – |
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Frequently Asked Questions about minu
minu was founded in 2019.
minu is headquartered in Miguel Hidalgo, Mexico. It is registered at Miguel Hidalgo, Ciudad De Mexico, Mexico.
Nima Pourshasb is the current CEO of minu. They have also founded this company.
minu is a funded company, having raised a total of $58M across 6 funding rounds to date. The company's 1st funding round was a Seed of $6.5M, raised on Sep 2019.
Minu was founded in 2019 in Miguel Hidalgo, Mexico, within the fintech sector focused on payroll services. Online platforms are provided to enable employees of partner companies to withdraw portions of their earned salaries ahead of payday. Funds are transferred directly to salary accounts. The mobile application is available for download on Google Play and the Apple Store, supporting operations in Mexico.
minu's top competitors include Wagestream, Payflow and DailyPay.
minu offers Minu Platform, Salario On-Demand, Vales de Despensa, and Vales de Gasolina.
minu operates through Minu Servicios, S.A.P.I. De C.V..
Yes. minu was acquired by Betterfly in June 2026.
Yes. minu publishes minu and 1 more app, with over 100,000 downloads.