About MinuteMedia
MinuteMedia is a Media & Entertainment company based in New York (United States) founded in 2011 by Asaf Peled. Provider of digital content and advertising solutions for publishers and advertisers. MinuteMedia has raised $250.8 million across 9 funding rounds from investors including Goldman Sachs, Hamilton Lane and ProSiebenSat.1 Media. The company has 2,135 employees. MinuteMedia has completed 7 acquisitions, including FanSided, Mental Floss and STN Video. MinuteMedia was last valued at $1.4 billion in December 2025. Its chief executive, as recorded, is Asaf Peled. Its website minutemedia.com draws about 51 thousand monthly visits. MinuteMedia offers products and services including Sports Illustrated, 90min, Online Video Platform, and Minute Media SSP. Its focus areas include Internet First Media, Sports, Publishers and Multi sports. Its legal entity is SPORTORITY UK LIMITED. Its competitors include The Athletic, Bleacher Report and Barstool Sports; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2011 and headquartered in New York, United States, MinuteMedia operates within the digital media and advertising sector. A network of content brands is maintained across sports, entertainment, and lifestyle verticals. Proprietary technology is offered to publishers for managing digital content and business operations. Advertisers are connected to audiences via programmatic channels, including a supply-side platform. End-to-end video solutions are provided for online content distribution.
- Total Equity Funding$250.8M (USD)
in 9 rounds
- Latest Funding Round$100M (USD), Series H
Jan 2024
- InvestorsGoldman Sachs
& 24 more
- Employee Count2,135
- Investments & AcquisitionsFanSided
& 6 more
Products & Services of MinuteMedia
MinuteMedia offers a comprehensive portfolio of products and services, including Sports Illustrated, 90min, Online Video Platform, and Minute Media SSP.
Platform for sports journalism and fan stories.
Football content site for global fan engagement.
Technology for brand-safe video content distribution.
Supply-side platform for publisher revenue optimization.
Apps and channels of MinuteMedia
its YouTube channel Sports Illustrated has 587K subscribers and 30 videos.
Videos from MinuteMedia
The most watched videos on MinuteMedia's YouTube channel, Sports Illustrated (587K subscribers). Click a video to play it here.
More on Sports Illustrated.
Funding Insights of MinuteMedia
MinuteMedia has successfully raised a total of $250.8M across 9 strategic funding rounds. The most recent funding activity was a Series H round of $100 million completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $250.8M
- Total Rounds 9
- Last Round Series H — $100M
- First Round $5.8M
(May 2013)
- Investors Count 25
All 9 funding rounds of MinuteMedia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2024 | $100M | Series H | – | HSBC Innovation Bank, BlackRock | – |
| Jan 2024 | Debt – Conventional | – | – | ||
| Feb 2020 | $40M | Series G | – | Dawn Capital | |
| Jun 2019 | $40M | Series G | – | Hamilton Lane, Maor Investments | |
| May 2018 | $17M | Series F | – | Battery Ventures, Dawn Capital | |
| Feb 2017 | $15M | Series E | – | Qumra Capital | |
| Oct 2015 | $15M | Series C | – | ProSiebenSat.1 | |
| Mar 2014 | $18M | Series B | – | – | |
| May 2013 | $5.8M | Series A | – | Battery Ventures, Gemini | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of MinuteMedia
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
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Last known valuation $1.4B (Dec 2025). 25 investors in total: 25 institutional.
Investors in MinuteMedia
MinuteMedia has secured backing from 25 investors, including institutional and venture fund investors. Prominent investors backing the company include Goldman Sachs, Hamilton Lane and ProSiebenSat.1 Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Dawn Capital is focused on investing in European software startups. | 2007 | dawncapital.com | London, United Kingdom | |
Growth-stage tech companies are invested in by La Maison Partners. | lamaisonpartners.fr | Paris, France | ||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Technology investments are managed through venture capital and private equity. | vintage-ip.com | Herzliya, Israel | ||
Early and seed stage investments are made in technology by Gemini Israel Ventures. | gemini.co.il | Herzliya, Israel | ||
Late-stage tech investments in Israel are made by Qumra Capital. | qumracapital.com | Tel Aviv, Israel | ||
A venture capital fund focused on tech and entertainment investments. | remagineventures.com | Tel Aviv, Israel | ||
VC firm investing in early and mid stage companies in growing markets | 2013 | northbasemedia.com | Chevy Chase, United States | |
Tech startups are funded through Maor Investments' venture capital operations. | maorinvestments.com | Luxembourg, Luxembourg |
Investor details for MinuteMedia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of MinuteMedia
106 people are tracked at MinuteMedia (67 in leadership, 39 in team); the tracked headcount is 2,135.
| Name | Role | Group |
|---|---|---|
Asaf Peled | Co-Founder & CEO | Leadership |
Tom Webster | General Manager | Video & SSP | Leadership |
Rebecca Hyde | Director Of Audience Development | Leadership |
Kevin Buffitt | Vp, Publisher Services | Leadership |
Giselle Aristy-Rosario | Director, Brand Partner Strategy & Management | Leadership |
Ori Galis | Director Of Post Production | Leadership |
Matan Har | Chief Content Officer | Leadership |
Dan Ben Adi | Chief Financial Officer | Leadership |
Tamar Arad-Moaz | Chief Legal Officer | Leadership |
Michael Tridente | Director Integrated Marketing | Leadership |
Kara Criscione | Associate Director Of Production Operations | Leadership |
Adir Naftali | Director Of Business Operations | Senior | Leadership |
Vince Nairn | Director Of Organic Growth | Leadership |
Gilad Levi | VP Of Performance Marketing | Leadership |
Lexi Walston | Director, Brand Partnerships | Leadership |
Gilly Yehezkel-Hancox | VP Data Analytics | Leadership |
Jennifer Cinquino | Vp, Account Management | Leadership |
Tom Spada | VP Corporate Infrastructure & Procurement | Leadership |
Justin Koenigsberger | Vp, Global Programmatic Revenue & Partnerships | Leadership |
Sarah K. | VP Of People, US | Leadership |
86 more people are available in the full profile.
Complete people profiles for MinuteMedia
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by MinuteMedia
MinuteMedia has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include FanSided, Mental Floss and STN Video.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-powered video editing and content management solutions are provided. | vverse.ai | Los Angeles, United States | 2016 | Sep 2025 | •••• | |
Provider of diversified solutions for digital publishing companies | stnvideo.com | Victoria, Canada | 2008 | Jan 2024 | $150M | |
Data-driven supply side platform | wazimo.com | Tel Aviv, Israel | 2015 | Nov 2021 | •••• | |
Fan-driven sports, entertainment, and lifestyle content is delivered online. | fansided.com | Austin, United States | 2007 | Jan 2020 | $15M | |
Athlete driven online sports media platform | theplayerstribune.com | New York, United States | 2014 | Nov 2019 | •••• | |
Online platform providing news on multi sports | thebiglead.com | New York, United States | 2006 | Mar 2019 | •••• | |
Educational articles and quizzes are published online on diverse topics. | mentalfloss.com | New York, United States | 2001 | Sep 2018 | •••• |
Complete acquisition details for MinuteMedia
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
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Timeline of MinuteMedia
11 dated milestones of MinuteMedia across 14 years, from founding to its latest funding, stage changes and deals.
- Founded MinuteMedia is founded.
- Funding First funding round of $5.8M.
- Acquisition Acquires Mental Floss.
- Acquisition Acquires TheBigLead.
- Acquisition Acquires The Players' Tribune.
- Acquisition Acquires FanSided.
- Acquisition Acquires Wazimo.
- Funding Latest funding round, Series H, of $100.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires STN Video.
- Acquisition Acquires VideoVerse.
Competitors of MinuteMedia
MinuteMedia has 3 listed competitors in our database, 3 of them funded. They include The Athletic, Bleacher Report and Barstool Sports.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theathletic.com | 2016 | Chicago, United States | $134.42M | 433 | Subscription-based sports media is delivered to local premium audiences. | |
| bleacherreport.com | 2005 | San Francisco, United States | $42.36M | Crowdsourced sports scores, news, and content are provided to users. | ||
| barstoolsports.com | 2003 | New York, United States | $186.25M | 321 | Sports and men's lifestyle online magazine |
Detailed competitors of MinuteMedia
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of MinuteMedia
The website of MinuteMedia (minutemedia.com) receives about 51.5K visits a month.
- Monthly visits51.5K
▲ 17.6% vs previous month
Websites whose visitors overlap most with MinuteMedia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sportico.com | 100% | 698.6K | #101,874 | View details | |
sportspro.com | sportspro.com | 100% | #187,551 | – | |
| espn.com | 96% | 507M | #78 | View details | |
| spotrac.com | 88% | 5.6M | #13,512 | View details | |
sports.yahoo.com | sports.yahoo.com | 88% | #604 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for MinuteMedia
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports Technology Platforms
3 companies that operate in the same segment as MinuteMedia (Sports Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | 4,115 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Minutemedia
Complete news archive for MinuteMedia
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Frequently Asked Questions about MinuteMedia
MinuteMedia was founded in 2011 and raised its 1st funding round 2 years after it was founded.
MinuteMedia is headquartered in New York, United States. It is registered at New York, New York, United States.
Asaf Peled is the CEO of MinuteMedia, as recorded in our data. They have also founded this company.
MinuteMedia is a funded company, having raised a total of $250.8M across 9 funding rounds to date. The company's 1st funding round was a Series A of $5.8M, raised on May 2013.
MinuteMedia has 2,135 employees.
Founded in 2011 and headquartered in New York, United States, MinuteMedia operates within the digital media and advertising sector. A network of content brands is maintained across sports, entertainment, and lifestyle verticals. Proprietary technology is offered to publishers for managing digital content and business operations. Advertisers are connected to audiences via programmatic channels, including a supply-side platform. End-to-end video solutions are provided for online content distribution.
MinuteMedia's top competitors include The Athletic, Bleacher Report and Barstool Sports.
MinuteMedia offers Sports Illustrated, 90min, Online Video Platform, and Minute Media SSP.
MinuteMedia has made 7 acquisitions, including FanSided, Mental Floss, and STN Video.
MinuteMedia has 25 investors. Key investors include Goldman Sachs, Hamilton Lane, ProSiebenSat.1 Media, BlackRock, and Authentic Games.
The valuation of MinuteMedia is $1.4B as of Dec 2025.
MinuteMedia operates through Sportority Uk Limited.