About Mirror
Mirror is a Healthcare company based in New York (United States) founded in 2010, and was acquired by Lululemon in June 2020. It operates in the Healthcare and Technology sectors. Its website mirror.co draws about 16 thousand monthly visits. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Tracking and Monitoring. Its competitors include Uplift, Altis and Invoy; 3 of its 3 listed competitors have raised funding.
Company details
Home gym platform offering real-time fitness tracking and training. The company offers a device called The Mirror which tracks the workouts using embedded cameras. The Mirror tracks the fitness profile of the user and the health data for providing personalized workouts and tracks the progress. The device streams live training videos by professionals and also displays the users real-time workout actions. The trainers provide real-time guidance and instructions and also work out virtually with friends. The user can also select workout classes from the list given on the platform.
Investors in Mirror
Mirror has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include lululemon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Athletic apparel and accessories are offered by lululemon. | 1998 | lululemon.com | Vancouver, Canada |
Investor details for Mirror
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Mirror
638 people are tracked at Mirror (133 in leadership, 8 in board & advisors, 497 in team).
| Name | Role | Group |
|---|---|---|
Rebecca Marstaller | Vice President, North America Retail Operations | Leadership |
Trent Worstell | Vp, Global Supply Chain Technology | Leadership |
Chrissy Nichol | Director, Guest Support | Leadership |
Calvin McDonald | CEO | Leadership |
Celeste Burgoyne | President, Americas and Global Guest Innovation | Leadership |
Shadi El Baba | Vp, Guest Support | Leadership |
Jeremiah Isgur | Technology Director, SRE | Leadership |
Kim Dicicco | Vice President, People And Culture Business Partnering | Leadership |
Kami Tilmann | Director, People Analytics | Leadership |
Mandy Bhullar | Director, External Advisory & Policy | Leadership |
Marina K. | Director - Global Digital Marketing & Brand Engineering | Leadership |
Ranju Das | Chief AI & Technology Officer | Leadership |
Kanupriya Batth | People & Culture Business Partner | Leadership |
Vinay Puri | Director Strategic Allocations | Leadership |
Noel Magnay Acma | Director Of Fp&a Operations | Leadership |
Nikki Neuburger | Chief Brand & Product Activation Officer | Leadership |
Jessica Carry | Senior Learning + Leadership Partner | Leadership |
Susan Gelinas | Chief People & Culture Officer | Leadership |
Christa Flannagan | Senior Director, P&c Business Partnering | Leadership |
Margarita Lurye | Vp, Product Management, Digital Commerce & Strategic Channels | Leadership |
618 more people are available in the full profile.
Complete people profiles for Mirror
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Mirror
2 dated milestones of Mirror across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Mirror is founded.
- Exit Acquired by Lululemon.
Competitors of Mirror
Mirror has 3 listed competitors in our database, 3 of them funded. They include Uplift, Altis and Invoy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| uplift.ai | 2017 | Palo Alto, United States | $10.65M | AI platform for real-time body movement analysis is offered. | ||
| altis.ai | 2019 | Fort Lauderdale, United States | $12M | Body movements are tracked by an AI-based smart device. | ||
| invoy.com | 2006 | Chandler, United States | $898,000 | Developer of an app-connected breath monitors to measure and plot fat burn number |
Detailed competitors of Mirror
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mirror
The website of Mirror (mirror.co) receives about 16.1K visits a month.
- Monthly visits16.1K
▼ 11.5% vs previous month
Websites whose visitors overlap most with Mirror. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
it.ask.com | it.ask.com | 100% | – | ||
| github.com | 72% | 542.6M | #65 | View details | |
| google.com | 60% | 85.8B | #1 | View details | |
youtoart.com | youtoart.com | 60% | – | ||
actualgameplay.com | actualgameplay.com | 60% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Mirror
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Mirror (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Mirror
Mirror was founded in 2010.
Mirror is headquartered in New York, United States. It is registered at New York, New York, United States.
Home gym platform offering real-time fitness tracking and training. The company offers a device called The Mirror which tracks the workouts using embedded cameras. The Mirror tracks the fitness profile of the user and the health data for providing personalized workouts and tracks the progress. The device streams live training videos by professionals and also displays the users real-time workout actions. The trainers provide real-time guidance and instructions and also work out virtually with friends. The user can also select workout classes from the list given on the platform.
Mirror has 1 investor. Key investors include lululemon.
Yes. Mirror was acquired by Lululemon in June 2020.