Mirror

New York, United States Founded: 2010 • Age: 16 yrs Acquired By Lululemon
Home gym platform offering real-time fitness tracking and training
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About Mirror

Mirror is a company based in New York (United States) founded in 2010 was acquired by Lululemon in June 2020.. Mirror operates in a competitive market with competitors including Uplift, COBI.bike, Altis, Invoy and Impact Wrap, among others.

  • Headquarter New York, United States
  • Sectors
    Healthcare
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Healthcare → Health Technology & Digital Health
Technology → Internet of Things (IoT) & Connectivity
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Lululemon

    (Jun 30, 2020)

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People of Mirror
Headcount 10000+
Employee Profiles 630
Board Members and Advisors 8
Employee Profiles
People
Mark Cheung
Program Manager, Retail Engineering
People
Tushar Makhija
Project Manager - IAM
People
Rebecca Marstaller
Vice President, North America Retail Operations
People
Gillian Beatson
DC Operations Manager

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Board Members and Advisors
people
Jon McNeill
Director
people
Martha Morfitt
Chair
people
David Mussafer
Lead Director
people
David M. Mussafer
Lead Director

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Funding Insights of Mirror

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Mirror

Mirror has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include lululemon. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Athletic apparel and accessories are offered by lululemon.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Mirror

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Mirror

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Mirror Comparisons

Employees
+
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Competitors of Mirror

Mirror operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Uplift, COBI.bike, Altis, Invoy and Impact Wrap, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI platform for real-time body movement analysis is offered.
domain founded_year HQ Location
Smart connected biking system with app and hardware is developed.
domain founded_year HQ Location
Body movements are tracked by an AI-based smart device.
domain founded_year HQ Location
Developer of an app-connected breath monitors to measure and plot fat burn number
domain founded_year HQ Location
Sensors for tracking punching bag workouts are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Mirror

Frequently Asked Questions about Mirror

When was Mirror founded?

Mirror was founded in 2010.

Where is Mirror located?

Mirror is headquartered in New York, United States. It is registered at New York, New York, United States.

What does Mirror do?

Home gym platform offering real-time fitness tracking and training. The company offers a device called The Mirror which tracks the workouts using embedded cameras. The Mirror tracks the fitness profile of the user and the health data for providing personalized workouts and tracks the progress. The device streams live training videos by professionals and also displays the users real-time workout actions. The trainers provide real-time guidance and instructions and also work out virtually with friends. The user can also select workout classes from the list given on the platform.

Who are the top competitors of Mirror?

Mirror's top competitors include Altis, Uplift and SOLO Workout.

Who are Mirror's investors?

Mirror has 1 investor. Key investors include lululemon.

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