About Morpace
Morpace is a company based in Farmington Hills (United States) founded in 1975 was acquired by STG in June 2018. Morpace offers products and services including Market Assessment, Competitive Intelligence, and Brand Positioning. Morpace operates in a competitive market with competitors including ICF, Ipsos, NewtonX, Escalent and Ebiquity, among others.
Products & Services of Morpace
Morpace offers a comprehensive portfolio of products and services, including Market Assessment, Competitive Intelligence, and Brand Positioning.
Service for evaluating market opportunities and trends.
Tool for analyzing competitor strategies and market positions.
Service to define and optimize brand strategies in markets.
Apps and channels of Morpace
its YouTube channel Escalent has 178 subscribers and 30 videos.
Videos from Morpace
The most watched videos on Morpace's YouTube channel, Escalent (178 subscribers). Click a video to play it here.
More on Escalent.
Funding Insights of Morpace
- Total Rounds 1
- Last Round Debt – Conventional — $60M
- First Round $60M
(Jul 2018)
All 1 funding rounds of Morpace with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2018 | $60M | Debt – Conventional | – | – | – |
1 investors in total: 1 institutional.
Investors in Morpace
Morpace has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include STG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A private equity firm focused on mid-market software leaders. | 1990 | stg.com | Menlo Park, United States |
Investor details for Morpace
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Morpace
3 dated milestones of Morpace across 43 years, from founding to its latest funding, stage changes and deals.
- Founded Morpace is founded.
- Exit Acquired by STG.
- Funding First funding round of $60.0M.
Competitors of Morpace
Morpace operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ICF, Ipsos, NewtonX, Escalent and Ebiquity, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| icf.com | 1969 | United States | – | 9,000 | IT suite and market research services are provided worldwide. | |
| ipsos.com | 1975 | Paris, France | – | 20,000 | Online market research data is delivered for diverse sectors. | |
| newtonx.com | 2016 | New York, United States | $47M | 52 | AI-powered marketplace facilitates expert knowledge access for corporates. | |
| escalent.co | 1975 | Livonia, United States | – | 481 | Brand management and marketing exploration services are provided by Escalent. | |
| ebiquity.com | 1997 | London, United Kingdom | – | 652 | Data-driven insights for media and marketing performance are provided. | |
| vttresearch.com | 1942 | Espoo, Finland | – | – | Technology-focused research and consulting services are provided by VTT. | |
| behaviolabs.com | 2015 | San Francisco, United States | $2.45M | 5 | Market research services are provided by Behavio since 2015. | |
| accelerationcc.com | 2018 | Los Angeles, United States | – | 154 | Market research and communication services are provided in Los Angeles. | |
| adlittle.com | 1886 | Brussels, Belgium | – | 54 | Provider of business strategy, digital transformation, and consulting services for various industries | |
| tnsglobal.com | 1997 | London, United Kingdom | – | – | Outsourcing services for multiple industries are provided by Kantar TNS. |
Detailed competitors of Morpace
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Morpace
Websites that share an audience with Morpace (morpace.com).
Websites whose visitors overlap most with Morpace. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| affinnova.com | 100% | – | – | View details | |
| groceryshopping.net | 86% | – | – | View details | |
| gfkamerica.com | 85% | – | – | View details | |
| maritz.com | 83% | – | #1,116,032 | View details | |
bpir.com | bpir.com | 82% | – | #2,705,487 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Morpace
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Morpace
Complete news archive for Morpace
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Morpace
10 companies that operate in the same segment as Morpace (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about Morpace
Morpace was founded in 1975 and raised its 1st funding round 43 years after it was founded.
Morpace is headquartered in Farmington Hills, United States. It is registered at Farmington Hills, Michigan, United States.
Morpace was founded in 1975 and is headquartered in Farmington Hills, United States. Market research and consulting services are delivered to sectors such as automotive, financial services, healthcare, and retail and consumer goods. Offerings encompass branding and communication strategies, product development support, complexity management, customer experience enhancements, DataDialogue tools, and insight community platforms. Operations focus on data-driven insights for business decision-making.
Morpace offers Market Assessment, Competitive Intelligence, and Brand Positioning.
Morpace has 1 investor. Key investors include STG.
Morpace operates through Escalent, Inc..
Yes. Morpace was acquired by STG in June 2018.