About MRM
MRM is a company based in New York (United States) founded in 1982. It operates as a Professional Services. MRM has raised $24 million across 5 funding rounds from investors including Horizon Tech Finance, General Catalyst and CRV. The company has 3 employees. MRM has completed 1 acquisition, including Meteorite. MRM offers products and services including Relationship Marketing and Creative Solutions. MRM operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
- Total Equity Funding$24M (USD)
in 5 rounds
- Latest Funding Round$2.5M (USD), Debt – Venture
Mar 2012
- InvestorsHorizon Tech Finance
& 4 more
- Employee Count3
- Investments & Acquisitions
Products & Services of MRM
MRM offers a comprehensive portfolio of products and services, including Relationship Marketing and Creative Solutions.
Relationships between brands and people are strategically enhanced.
Creative campaigns for brands are developed and executed.
Funding Insights of MRM
MRM has successfully raised a total of $24M across 5 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $2.5 million completed in March 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $24M
- Total Rounds 5
- Last Round Debt – Venture — $2.5M
- First Round $7M
(Mar 2005)
- Investors Count 5
All 5 funding rounds of MRM with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2012 | $2.5M | Debt – Venture | – | – | |
| Feb 2012 | $4M | Series B | – | General Catalyst, CRV | – |
| May 2010 | $32,555 | Grant | – | – | |
| Nov 2006 | $13M | Series B | – | Globespan Capital Partners | |
| Mar 2005 | $7M | Series A | – | CRV, General Catalyst | – |
5 investors in total: 5 institutional.
Investors in MRM
MRM has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Horizon Tech Finance, General Catalyst and CRV.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Structured debt is provided to life sciences and technology firms. | 2004 | horizontechfinance.com | Farmington, United States | |
Investment and transformation services for entrepreneurs in technology and finance sectors. | – | generalcatalyst.com | - | |
CRV is recognized as a venture capital firm investing in technology startups. | – | crv.com | Palo Alto, United States | |
VC firm investing in companies in the US | – | globespancapital.com | Boston, United States | |
Resources and assistance are provided to HUD's community partners. | – | hudexchange.info | United States |
Investor details for MRM
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of MRM
341 people are tracked at MRM (155 in leadership, 186 in team); the tracked headcount is 3.
| Name | Role | Group |
|---|---|---|
Kate MacNevin | CEO | Leadership |
Lauren Cavicchio Villaire | Associate Director, Global Performance & Analytics | Leadership |
Ryan Ansel | Associate Creative Director | Leadership |
Raluca Berceanu | Vp, Global Program Lead, Microsoft | Leadership |
Carissa Nilsen | Human Resources Director | Leadership |
Michael Quirke | Strategy Director | Leadership |
Anne-Catherine Dargis | Vp, Strategy Director | Leadership |
Tamara Robey | Creative Director | Leadership |
Diana Caverly | Global Chief Strategy Officer | Leadership |
Kara Hallstrom | Group Creative Director, VP | Leadership |
Andy Queen | Global Chief Financial Officer | Leadership |
Arka Ghosh | Creative Director | Leadership |
Peter Rooney | Managing Director, Healthcare Practice Lead | Leadership |
Joerg Scheuerpflug | Creative Director - Experience Design | Leadership |
Amaraj Sandhu | Vp, Fp&a | Leadership |
Caitlin Muncy | Senior Art Director | Leadership |
Abbas Zaidi | Head Of Creative | Leadership |
Jon Taylor | Global Chief Data Officer | Leadership |
Ravinder Kukreja | Creative Director | Leadership |
Sascha P. | SVP Executive Creative Director | Leadership |
321 more people are available in the full profile.
Complete people profiles for MRM
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by MRM
MRM has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Meteorite.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Customer Experience Marketing Agency | meteorite.co.uk | London, United Kingdom | 1999 | Oct 2011 | •••• |
Complete acquisition details for MRM
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of MRM
4 dated milestones of MRM across 30 years, from founding to its latest funding, stage changes and deals.
- Founded MRM is founded.
- Funding First funding round of $7.0M.
- Acquisition Acquires Meteorite.
- Funding Latest funding round, Debt – Venture, of $2.5M.
Competitors of MRM
MRM operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. | |
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| prophet.com | 1992 | San Francisco, United States | $87.94M | – | Brand and marketing consulting solutions provider | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| monks.com | 2001 | Hilversum, Netherlands | – | 8,308 | Digital marketing, advertising, and IT services are provided globally. | |
| amdocs.com | 1982 | Chesterfield, United States | – | 3,070 | Cloud-based OSS and BSS solutions are provided to communications providers. | |
| weimob.com | 2013 | Shanghai, China | $268.63M | – | WeChat-based retail, marketing, and CRM solutions are provided to merchants. |
Detailed competitors of MRM
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of MRM
The website of MRM (mrm.com) receives about 38.2K visits a month and ranks #939,037 among all websites worldwide, #4,151 in Marketing and Advertising.
- Monthly visits38.2K
▲ 28.9% vs previous month
- Unique visitors12.4K
per month
- Global rank#939,037
among all websites
- Category rank#4,151
Business and Consumer Services · Marketing and Advertising
- Bounce rate40%
- Pages per visit2.2
- Average visit26 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with MRM. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| 360world.in | 100% | – | #11,262,771 | View details | |
| mccann.com | 98% | 74.2K | #561,066 | View details | |
mrm-mccann.com | mrm-mccann.com | 97% | – | – | – |
innocean.eu | innocean.eu | 96% | – | #2,907,534 | – |
edelman.de | edelman.de | 96% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for MRM
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Mrm
Complete news archive for MRM
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to MRM
10 companies that operate in the same segment as MRM (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about MRM
MRM was founded in 1982 and raised its 1st funding round 23 years after it was founded.
MRM is headquartered in New York, United States. It is registered at New York, New York, United States.
Kate MacNevin is the current CEO of MRM.
MRM is a funded company, having raised a total of $24M across 5 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Mar 2005.
MRM is recognized as a global relationship marketing agency. Services are provided to connect technology, data, creativity, and strategy. Relationships between brands and consumers are built to enhance value. Operations span multiple sectors including automotive, luxury, and consumer goods. Solutions are tailored to foster long-term growth for clients worldwide.
MRM's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
MRM offers Relationship Marketing and Creative Solutions.
MRM has made 1 acquisition, including Meteorite.
MRM has 5 investors. Key investors include Horizon Tech Finance, General Catalyst, CRV, Globespan Capital Partners, and HUD Exchange.
MRM operates through Mrm.