About Murad
Murad is a company based in United States founded in 1989 by Howard Murad was acquired by Unilever in July 2015. The company has 234 employees. Murad operates in a competitive market with competitors including NU Skin, Obagi Cosmeceuticals, Paula's Choice, ZitSticka and Banana Boat, among others.
Investors in Murad
Murad has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Unilever.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom |
Investor details for Murad
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People of Murad
67 people are tracked at Murad (31 in leadership, 36 in team); the tracked headcount is 234.
| Name | Role | Group |
|---|---|---|
Howard Murad | Founder | Leadership |
Michelle Shigemasa | CEO | Leadership |
Emily Watts | Sr. Director Of Fp&a & Controllership | Leadership |
Kailani Kim | National Field Sales Director | Leadership |
Matthew Schwartz | National Sales Director | Leadership |
Katy B. | Senior Director Of Professional | Leadership |
Victoria Mountford | Sales Director UK & Ireland | Leadership |
Phil Mei | Chief Executive Officer | Leadership |
Martha Cruz | Vice President Of North America Sales And Education | Leadership |
Sheela Soskin | Editorial Director | Leadership |
David Calderon | Head Of Influencer At Murad Europe LTD | Leadership |
Shara Martin | Director, Professional Sales | Leadership |
Chelsey Cassara | Director Of Product & Digital Marketing | Leadership |
Kristen Robinson | Senior Director, New Product Development | Leadership |
Cheryl L. Baptiste | Vice President, People Operations | Leadership |
Erika Flaglore | Director Office Services | Leadership |
Thai Tsu | Director Of Procurement | Leadership |
Paul Pollmann | Senior Vice President | Leadership |
Jane Lee | Executive Assistant To Chief Executive Officer | Leadership |
Michael D Hernandez | Director, Regulatory Affairs (prestige Cosmetics I Unilever) | Leadership |
47 more people are available in the full profile.
Complete people profiles for Murad
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Murad
2 dated milestones of Murad across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Murad is founded.
- Exit Acquired by Unilever.
Competitors of Murad
Murad operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NU Skin, Obagi Cosmeceuticals, Paula's Choice, ZitSticka and Banana Boat, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nuskin.com | 1984 | Provo, United States | $800,000 | 3,100 | Manufacturer of anti-aging products | |
| obagi.com | 1988 | Long Beach, United States | – | 206 | Skin care products are developed and distributed by Obagi Cosmeceuticals. | |
| paulaschoice.com | 1995 | Seattle, United States | – | 216 | Skincare and cosmetics are distributed globally by Seattle-based Paula's Choice. | |
| zitsticka.com | 2017 | New York, United States | $5M | – | Subscription-based skincare products are offered online by ZitSticka. | |
| bananaboat.com | 1992 | Chesterfield, United States | – | 2,046 | Sunscreen and skin care products are provided by Banana Boat. | |
| canbiola.com | 2005 | Hicksville, United States | – | 20 | Hemp-based skincare and pet care products are offered. | |
| zoskinhealth.com | 2008 | Orange, United States | $6.31M | 223 | Skin care products are manufactured and distributed globally through partners. | |
| peaceoutskincare.com | 2017 | San Francisco, United States | $20M | – | Brand of facial care products |
Detailed competitors of Murad
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- Full competitor set
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Web traffic of Murad
The website of Murad (murad.com) receives about 248.2K visits a month and ranks #133,711 among all websites worldwide, #6,857 in Beauty and Cosmetics.
- Monthly visits248.2K
▼ 22.7% vs previous month
- Unique visitors155.4K
per month
- Global rank#133,711
among all websites
- Category rank#6,857
Lifestyle · Beauty and Cosmetics
- Bounce rate43%
- Pages per visit3.1
- Average visit1 min 57 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Murad. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| dermalogica.com | 86% | 487.5K | #96,271 | View details | |
muradcanada.com | muradcanada.com | 84% | – | – | – |
olay.com | olay.com | 81% | – | #102,359 | – |
| neutrogena.com | 78% | 677.2K | #89,728 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Murad
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Latest news on Murad
Complete news archive for Murad
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Murad
10 companies that operate in the same segment as Murad (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Murad
Murad was founded in 1989.
Murad is headquartered in United States. It is registered at California, United States.
Michelle Shigemasa is the current CEO of Murad.
Murad has 234 employees.
Founded in 1989 in California, United States, the company operates in the skincare sector. A range of products is offered to address concerns such as acne, aging, and dryness, with formulations based on active ingredients and innovative technologies. Personalized solutions are provided through consultations and assessments. Professional treatments are also developed for use by licensed practitioners.
Murad's top competitors include NU Skin, Paula's Choice and Obagi Cosmeceuticals.
Murad has 1 investor. Key investors include Unilever.
Murad operates through Murad, Llc.
Yes. Murad was acquired by Unilever in July 2015.
The website of Murad receives about 248 thousand visits a month and ranks #133,711 among all websites worldwide.

