About MutualMarkets
MutualMarkets is a Technology company based in New York (United States) founded in 2021 by Eric Gould and Alan Gould. AI based advertising platform that enables co-marketing between brands. It operates in the Technology and Media & Entertainment sectors. MutualMarkets has raised $5.44 million across 2 funding rounds from investors including Greycroft. Its chief executive, as recorded, is Eric Gould. Its focus areas include Enterprise Applications, AdTech, Creatives and Cross-Device. Its competitors include Adobe, CreativeX and Apester; 2 of its 3 listed competitors have raised funding.
Company details
MutualMarkets was founded in 2021 in New York, United States, as an AI-driven platform in the advertising sector. Brand alliances are formed through a proprietary marketplace that enhances ad performance. Tools for creating and managing ad creatives are provided, along with audience targeting insights. A database of recent, current, and in-production content is maintained to support co-marketing efforts.
- Headquarters New York, United States
- Founders Eric Gould, Alan Gould
- SectorsTechnologyMedia & Entertainment
- Website mutualmarkets.ai
- Social LinkedIn X
- Total Equity Funding$5.44M (USD)
in 2 rounds
- Latest Funding Round$2.44M (USD), Seed
Jun 2024
- Investors
Funding Insights of MutualMarkets
MutualMarkets has successfully raised a total of $5.44M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.44 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.44M
- Total Rounds 2
- Last Round Seed — $2.44M
- First Round $3M
(Feb 2021)
- Investors Count 1
All 2 funding rounds of MutualMarkets with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2024 | $2.44M | Seed | – | – | – |
| Feb 2021 | $3M | Seed | – | – |
1 investors in total: 1 institutional.
Investors in MutualMarkets
MutualMarkets has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Greycroft.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States |
Investor details for MutualMarkets
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of MutualMarkets
2 people are tracked at MutualMarkets (2 in leadership).
| Name | Role | Group |
|---|---|---|
Eric Gould | Co-Founder & Co-CEO | Leadership |
Alan Gould | Co-Founder & Co-CEO | Leadership |
Complete people profiles for MutualMarkets
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of MutualMarkets
3 dated milestones of MutualMarkets across 3 years, from founding to its latest funding, stage changes and deals.
- Founded MutualMarkets is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Seed, of $2.4M.
Competitors of MutualMarkets
MutualMarkets has 3 listed competitors in our database, 2 of them funded. They include Adobe, CreativeX and Apester.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adobe.com | 1982 | San Jose, United States | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | ||
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. | |
| apester.com | 2011 | New York, United States | $18M | A content engagement platform is provided for interactive media creation. |
Detailed competitors of MutualMarkets
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of MutualMarkets
The website of MutualMarkets (mutualmarkets.ai) receives about 1.1K visits a month.
- Monthly visits1.1K
▲ 4.4% vs previous month
Top companies in MarketingTech
3 companies that operate in the same segment as MutualMarkets (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about MutualMarkets
MutualMarkets was founded in 2021.
MutualMarkets is headquartered in New York, United States. It is registered at New York, New York, United States.
Eric Gould is the CEO of MutualMarkets, as recorded in our data. They have also founded this company.
MutualMarkets is a funded company, having raised a total of $5.44M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Feb 2021.
MutualMarkets was founded in 2021 in New York, United States, as an AI-driven platform in the advertising sector. Brand alliances are formed through a proprietary marketplace that enhances ad performance. Tools for creating and managing ad creatives are provided, along with audience targeting insights. A database of recent, current, and in-production content is maintained to support co-marketing efforts.
MutualMarkets has 1 investor. Key investors include Greycroft.