My Code

Santa Monica, United States Founded: 2015 • Age: 11 yrs Acquired By Ariel Alternatives
Provider of branding, advertising, strategy, and other services
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About My Code

My Code is a company based in Santa Monica (United States) founded in 2015 by Parker Morse was acquired by Ariel Alternatives in November 2023.. The company has 85 employees as of December 31, 2021. My Code has completed 2 acquisitions, including Impremedia and Veranda Entertainment. My Code offers products and services including Ad Tech Platform and Cultural Media Brands. My Code operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.

  • Headquarter Santa Monica, United States
  • Employees 85 as on 31 Dec, 2021
  • Founders Parker Morse
  • Sectors
    Business Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name H Code Media, Inc
Operational Areas
Business Services → Customer Experience & Marketing Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    Falfurrias

    & 1 more

  • Employee Count
    85

    as on Dec 31, 2021

  • Investments & Acquisitions
    Impremedia

    & 1 more

  • Acquired by
    Ariel Alternatives

    (Nov 30, 2023)

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Products & Services of My Code

My Code offers a comprehensive portfolio of products and services, including Ad Tech Platform and Cultural Media Brands. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for brand-safe ad placements and audience engagement

Brands delivering content for Gen Z and Millennials

People of My Code
Headcount 50-200
Employee Profiles 35
Employee Profiles
People
Melissa Sohnen
Account Management Lead, East Coast
People
Sara Goth
VP of Sales, Central
People
Keanna Sheu
VP of Account Management
People
Carlos Escobedo
Head of Sales, MX

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Funding Insights of My Code

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2021 Amount Private Equity Round - My Code Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in My Code

My Code has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Falfurrias and Ariel Alternatives. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Invests in middle-market companies to create certified minority business enterprises.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by My Code

My Code has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Impremedia and Veranda Entertainment. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Daily news and information services are provided to diverse audiences.
2004
Film and television content is provided and distributed globally.
2004
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - My Code

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

My Code Comparisons

Employees
+
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Competitors of My Code

My Code operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Digital advertising and content marketing services are provided globally.
domain founded_year HQ Location
Media Company focused on radio broadcasting, live events, marketing solutions
domain founded_year HQ Location
Consumer packaged goods sales and digital marketing services are provided.
domain founded_year HQ Location
Brand and marketing consulting solutions provider
domain founded_year HQ Location
Digital marketing services including paid search and e-commerce are provided.
domain founded_year HQ Location
Digital marketing, advertising, and IT services are provided globally.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on My Code

Frequently Asked Questions about My Code

When was My Code founded?

My Code was founded in 2015 and raised its 1st funding round 6 years after it was founded.

Where is My Code located?

My Code is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.

Who is the current CEO of My Code?

Parker Morse is the current CEO of My Code. They have also founded this company.

How many employees does My Code have?

As of Dec 31, 2021, the latest employee count at My Code is 85.

What does My Code do?

My Code was established in 2015 and is based in Santa Monica, United States. Operations focus on the multicultural media sector, where publishers, brands, and agencies are linked to Hispanic, Black, AANHPI, and LGBTQIA communities. Branding, advertising, and strategy services are delivered to support audience engagement across these groups.

Who are the top competitors of My Code?

My Code's top competitors include S⁴Capital, Townsquare Media and Tinuiti.

What products or services does My Code offer?

My Code offers Ad Tech Platform and Cultural Media Brands.

How many acquisitions has My Code made?

My Code has made 2 acquisitions, including Impremedia, and Veranda Entertainment.

Who are My Code's investors?

My Code has 2 investors. Key investors include Falfurrias, and Ariel Alternatives.

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