About Natural treats
Natural treats is a Consumer company based in Burton Upon Trent (United Kingdom) founded in 2011, and was acquired by Nutriment in August 2024. Its website natural-treats.co.uk draws about 14 thousand monthly visits. Natural treats offers products and services including Hairy Rabbit Ears, Gourmet Sticks, Rabbit Liver, Gourmet Slices, and Chicken Feet. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Food. Its legal entity is Pet Treats Wholesale. Its competitors include Borks and Walks, Soar Mill Seeds and Lancashire Pride Pet Foods.
Company details
Online retail platform offering pet food for dogs. Its product catalog includes sausages, sticks, training treats, burgers, rabbit ears, chicken feet, pigs ears, fried sprats, pork bars, pig snouts, deer legs, and more. It also offers buyers to purchase according to types, protein source, and benefits.
- Headquarters Burton Upon Trent, United Kingdom
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Website natural-treats.co.uk
- Social LinkedIn X Facebook
- Acquired by Nutriment (Aug 2024)
- Legal Name Pet Treats Wholesale
- Investors
- Acquired byNutriment
(Aug 2024)
Products & Services of Natural treats
Natural treats offers a comprehensive portfolio of products and services, including Hairy Rabbit Ears, Gourmet Sticks, Rabbit Liver, Gourmet Slices, and Chicken Feet.
Natural chew treats for dogs' dental health and enjoyment
Flavored chews providing nutritional benefits for dogs
High-protein treat supporting dogs' overall health
Varied flavor treats for dogs' daily snacking needs
Natural bones for dogs' chewing and joint support
Investors in Natural treats
Natural treats has secured backing from 1 investor. Prominent investors backing the company include The Nutriment Company.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Innovative, science-based nutrition products for pets are provided. | 2014 | nutriment.com | Stockholm, Sweden |
Investor details for Natural treats
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Natural treats
2 dated milestones of Natural treats across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Natural treats is founded.
- Exit Acquired by Nutriment.
Competitors of Natural treats
Natural treats has 3 listed competitors in our database. They include Borks and Walks, Soar Mill Seeds and Lancashire Pride Pet Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| borksandwalks.co.uk | 2023 | Retford, United Kingdom | Dog food, treats, and pet services are provided online. | |||
| soarmillseeds.co.uk | 2016 | Leyland, United Kingdom | 48 | Multi-category bird food supplies are provided via an online platform. | ||
| lancashirepridepetfoods.co.uk | 2013 | Burnley, United Kingdom | Offers a platform for pet food products. |
Detailed competitors of Natural treats
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Natural treats
The website of Natural treats (natural-treats.co.uk) receives about 14K visits a month.
- Monthly visits14K
▼ 28.4% vs previous month
Websites whose visitors overlap most with Natural treats. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
skipperspetproducts.com | skipperspetproducts.com | 100% | #1,006,931 | β | |
bettyandbutch.co.uk | bettyandbutch.co.uk | 100% | #1,952,836 | β | |
maltbysstores.co.uk | maltbysstores.co.uk | 95% | #1,728,716 | β | |
tippaws.com | tippaws.com | 92% | #1,192,922 | β | |
thenaturalpetstore.co.uk | thenaturalpetstore.co.uk | 89% | #1,620,475 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 18 similar websites and full traffic analytics for Natural treats
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
2 companies that operate in the same segment as Natural treats (Pet & Animal Care Platforms) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Natural Treats
Complete news archive for Natural treats
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Natural treats
Natural treats was founded in 2011.
Natural treats is headquartered in Burton Upon Trent, United Kingdom. It is registered at Burton Upon Trent, England, United Kingdom.
Online retail platform offering pet food for dogs. Its product catalog includes sausages, sticks, training treats, burgers, rabbit ears, chicken feet, pigs ears, fried sprats, pork bars, pig snouts, deer legs, and more. It also offers buyers to purchase according to types, protein source, and benefits.
Natural treats's top competitors include Borks and Walks, Soar Mill Seeds and Lancashire Pride Pet Foods.
Natural treats offers Hairy Rabbit Ears, Gourmet Sticks, Rabbit Liver, Gourmet Slices, and Chicken Feet.
Natural treats has 1 investor. Key investors include The Nutriment Company.
Natural treats operates through Pet Treats Wholesale.
Yes. Natural treats was acquired by Nutriment in August 2024.

