Nature's Bakery

Reno, United States Founded: 2010 • Age: 16 yrs Acquired By Kind
Snacks brand

About Nature's Bakery

Nature's Bakery is a company based in Reno (United States) founded in 2010 by Sam Marson and Dave Marson was acquired by Kind in December 2020.. The company has 276 employees as of December 31, 2022. Nature's Bakery offers products and services including Fig Bars, Brownie Bars, Fig Bar Minis, and Oatmeal Crumble Bars. Nature's Bakery operates in a competitive market with competitors including Panera Bread, Mondelez International, Mars, HumanCo and Campbell Soup Co, among others.

  • Headquarter Reno, United States
  • Employees 276 as on 31 Dec, 2022
  • Founders Sam Marson, Dave Marson
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Bella Four Bakery, Inc.
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    276

    as on Dec 31, 2022

  • Acquired by
    Kind

    (Dec 02, 2020)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Nature's Bakery

Nature's Bakery offers a comprehensive portfolio of products and services, including Fig Bars, Brownie Bars, Fig Bar Minis, and Oatmeal Crumble Bars. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Soft-baked bars made with whole grains and real fruit for healthy snacking.

Wholesome chocolate bars using plant-based ingredients for on-the-go treats.

Mini versions of fig bars for convenient, portable snacking options.

Baked bars with oats and fruit for a nutritious daily snack.

People of Nature's Bakery
Headcount 200-500
Employee Profiles 4
Employee Profiles
People
Chris Lansing
CEO
People
Jess Bradfield
Human Resources Site Leader
People
Scott Ansell
HR Leader
People
Dan Newbold
R&d Manager

Unlock access to complete

Funding Insights of Nature's Bakery

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Nature's Bakery

Nature's Bakery has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Kind Snacks. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Manufacturing and marketing branded protein bar products
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Nature's Bakery

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Natures Bakery

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Nature's Bakery Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Nature's Bakery

Nature's Bakery operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Panera Bread, Mondelez International, Mars, HumanCo and Campbell Soup Co, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of bakery-cafe services and a loyalty program
domain founded_year HQ Location
Multi-category convenience foods are produced and distributed globally.
domain founded_year HQ Location
Grains, legumes, snacks, pet care, and confectionery products are produced.
domain founded_year HQ Location
Venture capital investments are directed across multiple sectors by HumanCo.
domain founded_year HQ Location
Branded convenience food products are manufactured and marketed worldwide.
domain founded_year HQ Location
Food products are manufactured and distributed internationally.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Nature's Bakery

Frequently Asked Questions about Nature's Bakery

When was Nature's Bakery founded?

Nature's Bakery was founded in 2010.

Where is Nature's Bakery located?

Nature's Bakery is headquartered in Reno, United States. It is registered at Reno, Nevada, United States.

How many employees does Nature's Bakery have?

As of Dec 31, 2022, the latest employee count at Nature's Bakery is 276.

What does Nature's Bakery do?

Natures Bakery was established in 2010 in Reno, United States, by co-founders Sam Marson and Dave Marson. Operations focus on the snacks sector, where products such as bars and brownies are manufactured with claims of being gluten-free and organic. Sales are conducted globally through online channels, supporting distribution to various markets without physical retail emphasis.

Who are the top competitors of Nature's Bakery?

Nature's Bakery's top competitors include Panera Bread, Mondelez International and HumanCo.

What products or services does Nature's Bakery offer?

Nature's Bakery offers Fig Bars, Brownie Bars, Fig Bar Minis, and Oatmeal Crumble Bars.

Who are Nature's Bakery's investors?

Nature's Bakery has 1 investor. Key investors include Kind Snacks.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available