About Kind Snacks
Kind Snacks is a company based in New York (United States) founded in 2004. The company has 418 employees. Kind Snacks has completed 2 acquisitions, including Creative Snacks and Nature's Bakery. Kind Snacks operates in a competitive market with competitors including Verb Energy, Lil Bucks, Perfect Bar, MOSH and Zing Bars, among others.
- Headquarter New York, United States
- Employees 418
- SectorsConsumer
- Website category Food and Drink
- Email••••••••
- Website kindsnacks.com
- Social LinkedIn X Facebook
- Legal Name Kind, Inc.
- InvestorsMars
& 2 more
- Employee Count418
- Investments & AcquisitionsCreative Snacks
& 1 more
Funding Insights of Kind Snacks
- Total Rounds 3
- Investors Count 3
All 3 funding rounds of Kind Snacks with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | – | Series B | – | Mars | – |
| Apr 2015 | – | Series A | – | – | |
| Jun 2008 | – | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Kind Snacks
Kind Snacks has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Mars, SWaN & Legend Venture Partners and VMG Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in US technology startups by the firm. | – | swanandlegend.com | Washington, Dc, United States | |
Multi-sector company acquisitions are managed by VMG Partners. | – | vmgpartners.com | San Francisco, United States | |
Grains, legumes, snacks, pet care, and confectionery products are produced. | 1911 | mars.com | Mclean, United States |
Investor details for Kind Snacks
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Kind Snacks
71 people are tracked at Kind Snacks (31 in leadership, 1 in board & advisors, 39 in team); the tracked headcount is 418.
| Name | Role | Group |
|---|---|---|
Jill Delelle | Director Of Digital Marketing And Media | Leadership |
Alex Lott | Director, Digital Commerce | Leadership |
Suejin Kim | Sr. Director, Integrated Communications & Brand Purpose | Leadership |
Juan Martin | Global President & CEO | Leadership |
Osher Hoberman | Chief Marketing Officer | Leadership |
Fiona Larsen | Director Quality Operations KIND NA | Leadership |
Alexa Dalton | Global Brand Director | Leadership |
Emily Strobel Amiet | Vice President, Strategic Initiatives | Leadership |
Roohani C. | Head Of Marketing, KIND Canada | Leadership |
Daisy Barlow | EMEA Marketing Director | Leadership |
John Olsen | Sr Brand Director | Leadership |
Freddie Roseman | Sr. Director - Digital Technologies & Finance Systems | Leadership |
Anand Radhakrishnan | Chief Information Officer | Leadership |
Keenan Rose | Senior Director Data Analytics And Business Analysis | Leadership |
Jaclyn Fishkow | Director, PMO & Analytics | Leadership |
Julie Ash | Chief Human Resources Officer | Leadership |
Millie Biswas | Director Of Project Management (digital Technology Transformation) | Leadership |
Claire Ponsford | EMEA People And Organisation Director | Leadership |
Mary Tyrone - Mshrm | Vice President - People Operations And Total Rewards | Leadership |
Brian Popelsky | VP Quality, Food Safety & Regulatory Affairs | Leadership |
51 more people are available in the full profile.
Complete people profiles for Kind Snacks
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Kind Snacks
Kind Snacks has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Creative Snacks and Nature's Bakery.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Snacks brand | naturesbakery.com | Reno, United States | 2010 | Dec 2020 | •••• | |
Brand of dried fruits & nuts | creativesnacks.com | High Point, United States | 2009 | Oct 2019 | •••• |
Complete acquisition details for Kind Snacks
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Kind Snacks
5 dated milestones of Kind Snacks across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Kind Snacks is founded.
- Funding First funding round.
- Funding Latest funding round, Series B,.
- Acquisition Acquires Creative Snacks.
- Acquisition Acquires Nature's Bakery.
Competitors of Kind Snacks
Kind Snacks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Verb Energy, Lil Bucks, Perfect Bar, MOSH and Zing Bars, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| verbenergy.co | 2016 | New York, United States | $4.52M | 21 | Provides portable energy bars with organic green tea caffeine for daily energy needs. | |
| lovelilbucks.com | 2018 | Chicago, United States | $3M | 3 | Internet first brand offering buckwheat energy bars | |
| perfectsnacks.com | 2005 | San Diego, United States | – | – | Manufacturer and distributor of snacks | |
| moshlife.com | 2020 | Los Angeles, United States | $6.52M | – | Protein bars with brain-supporting nutrients are offered online by MOSH. | |
| zingbars.com | 2007 | Seattle, United States | $2.36M | – | Towing systems and suspension components for RVs are manufactured. | |
| bonkbreaker.com | 2005 | Santa Monica, United States | $325,000 | – | Health snacks and hydration drink mixes are manufactured and marketed. |
Detailed competitors of Kind Snacks
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Kind Snacks
The website of Kind Snacks (kindsnacks.com) receives about 176.4K visits a month and ranks #269,663 among all websites worldwide, #9,130 in Food and Drink.
- Monthly visits176.4K
▼ 0.8% vs previous month
- Unique visitors122.4K
per month
- Global rank#269,663
among all websites
- Category rank#9,130
Food and Drink · Food and Drink
- Bounce rate55%
- Pages per visit1.6
- Average visit24 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Kind Snacks. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nugonutrition.com | 100% | – | – | View details | |
| larabar.com | 77% | 25.2K | #910,737 | View details | |
| gomacro.com | 76% | 170K | #254,278 | View details | |
| kerns.com | 61% | 3.5K | #4,761,869 | View details | |
naturevalley.com | naturevalley.com | 57% | – | #338,892 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for Kind Snacks
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 25 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Kind Snacks
Complete news archive for Kind Snacks
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Kind Snacks
10 companies that operate in the same segment as Kind Snacks (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Kind Snacks
Kind Snacks was founded in 2004 and raised its 1st funding round 4 years after it was founded.
Kind Snacks is headquartered in New York, United States. It is registered at New York, New York, United States.
Kind Snacks has 418 employees.
Kind was founded in 2004 in New York, United States, and operates in the food manufacturing sector. Branded protein bar products are produced and marketed in 22 variants, including black truffle almond, raspberry clusters with chia, and banana nut clusters. Sales occur online and via retail store partnerships. Additional products are planned for inclusion in the portfolio soon.
Kind Snacks's top competitors include Lil Bucks, Perfect Bar and Bonk Breaker.
Kind Snacks has made 2 acquisitions, including Creative Snacks, and Nature's Bakery.
Kind Snacks has 3 investors. Key investors include Mars, SWaN & Legend Venture Partners, and VMG Partners.
Kind Snacks operates through Kind, Inc..
The website of Kind Snacks receives about 176 thousand visits a month and ranks #269,663 among all websites worldwide.