About NautiNati
NautiNati is a Retail company based in Gurugram (India) founded in 2009, and was acquired by TMRW in November 2022. Childrens apparel is provided by an internet-first brand. It operates in the Retail and Consumer sectors. NautiNati has raised $3.11 million across 4 funding rounds from investors including TMRW, IndiaNivesh and Apurva Goswamy. The company has 134 employees. NautiNati was last valued at $7 million in February 2022. Its website nautinati.com draws about 13 thousand monthly visits. Its Indian entity Aditya Birla Digital Fashion Ventures Limited reported revenue of ₹682 Cr. NautiNati offers products and services including Girls Dresses, Boys T-Shirts, and Infant Clothing Sets. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its competitors include Hopscotch, Mylo and Ed-a-Mamma; 3 of its 3 listed competitors have raised funding.
Company details
NautiNati was established in 2009 in Gurugram, India, as an internet-first brand focused on childrens clothing. A range of products, including nightwear, jeans, shirts, gowns, ethnic wear, tops, and sweatshirts, is offered for boys and girls. Operations emphasize online sales within the apparel sector, targeting the youth market in India.
- Headquarters Gurugram, India
- Employees 134
- Stage Acquired
- SectorsRetailConsumer
- Email••••••••
- Phone•••• ••••
- Website nautinati.com
- Social LinkedIn X Facebook Instagram
- Acquired by TMRW (Nov 2022)
- Legal Name Aditya Birla Digital Fashion Ventures Limited
- Date of Incorporation 11 Apr, 2022
- Jurisdiction Mumbai, Maharashtra, India
Associated legal entities of NautiNati
NautiNati is associated with 3 registered companies on The Company Check; the primary company is Aditya Birla Digital Fashion Ventures Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Aditya Birla Digital Fashion Ventures Limited CIN U14101MH2022PLC380326 | Active | 11 Apr 2022 | Mumbai, Maharashtra | ₹682 Cr | 134 | 7 | View details |
| Aditya Birla Digital Fashion Ventures Limited CIN U74999MH2022PLC380326 | 11 Apr 2022 | Mumbai, Maharashtra, India | View details | ||||
| Omega Designs Private Limited CIN U74899DL1994PTC059516 | Active | 08 Jun 1994 | Delhi, Delhi | ₹26.7 Cr | 30 | 2 | View details |
Products & Services of NautiNati
NautiNati offers a comprehensive portfolio of products and services, including Girls Dresses, Boys T-Shirts, and Infant Clothing Sets.
Collection of dresses for young girls with various designs.
Variety of t-shirts for boys in different styles.
Sets including rompers and onesies for infants.
Funding Insights of NautiNati
NautiNati has successfully raised a total of $3.11M across 4 strategic funding rounds. The most recent funding activity was a Angel Round of $60.29 thousand completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.11M
- Total Rounds 4
- Last Round Angel Round — $60,290
- First Round $2.21M
(Feb 2016)
- Investors Count 5
All 4 funding rounds of NautiNati with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $60,290 | Angel Round | $7M | Apurva Goswamy | |
| Dec 2021 | $79,910 | Angel Round | $6.91M | Padma Mahendra Asani | |
| Oct 2017 | $761,888 | Seed | $••••• | IndiaNivesh | – |
| Feb 2016 | $2.21M | Seed | $••••• | IndiaNivesh | – |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2022 | $7M | •••••••• |
| Dec 2021 | $6.91M | •••••••• |
| Oct 2017 | $••••• | •••••••• |
| Feb 2016 | $••••• | •••••••• |
Full valuation and stage history of NautiNati
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $7M (Feb 2022). 6 investors in total: 2 institutional and 4 angel.
Investors in NautiNati
NautiNati has secured backing from 6 investors, including angel and institutional investors. Prominent investors backing the company include TMRW, IndiaNivesh and Apurva Goswamy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Financial services including advisory and management are offered in India. | 2006 | indianivesh.in | Mumbai, India | |
Tech-enabled services for fashion businesses are provided through a platform. | 2022 | tmrw.in | Bengaluru, India | |
AG Apurva Goswamy | unknown_eea23857743d4412b | |||
SS Shagun Singh Rathi | unknown_bb132403172042c68 | |||
PM Padma Mahendra Asani | unknown_c6039a5c5908455cb | |||
RK Rajvi Ketan Shah | unknown_ef1576354d9b41b59 |
Investor details for NautiNati
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Board of directors of Aditya Birla Digital Fashion Ventures Limited (NautiNati)
Aditya Birla Digital Fashion Ventures Limited is the primary company behind NautiNati. The boards of the 2 registered companies of NautiNati currently have 7 directors; the longest-serving is Dilip Dugar, appointed in 2008. 14 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Dilip Dugar DIN 01712267 | Director | 20 Mar 2008 | 18 yrs 7 mo | Omega Designs Private Limited |
| Jagdish Bajaj DIN 08498055 | Director | 11 Apr 2022 | 4 yrs 6 mo | Aditya Birla Digital Fashion Ventures Limited |
| Ashish Dikshit DIN 01842066 | Director | 11 Apr 2022 | 4 yrs 6 mo | Aditya Birla Digital Fashion Ventures Limited |
| Amit Bhansali DIN 02704721 | Director | 23 Dec 2022 | 3 yrs 10 mo | Omega Designs Private Limited |
| Aryaman Vikram Birla DIN 08456879 | Director | 10 Jan 2023 | 3 yrs 9 mo | Aditya Birla Digital Fashion Ventures Limited |
| Sangeeta Pendurkar DIN 03321646 | Director | 27 Mar 2023 | 3 yrs 7 mo | Aditya Birla Digital Fashion Ventures Limited |
| Prashanth Aluru DIN 06923683 | Whole-time director | 05 Sep 2023 | 3 yrs 1 mo | Aditya Birla Digital Fashion Ventures Limited |
Financials of NautiNati
Figures of Aditya Birla Digital Fashion Ventures Limited, the primary company behind NautiNati, for FY 2025. Revenue was ₹682 Cr (+60% year on year). Net loss was -₹268 Cr (-39% margin). EBITDA was -₹166 Cr (-24% margin).
- ₹682 CrRevenue · FY 2025 · +60% YoY
- -₹268 CrNet loss · -39% margin
- -₹166 CrEBITDA · -24% margin
- ₹869 CrPaid-up capital
- 134Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Aditya Birla Digital Fashion Ventures Limited are on its company page.
Detailed financial statements for NautiNati
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of NautiNati
5 dated milestones of NautiNati across 13 years, from founding to its latest funding, stage changes and deals.
- Founded NautiNati is founded.
- Funding First funding round of $2.2M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $60K.
- Exit Acquired by TMRW.
Competitors of NautiNati
NautiNati has 3 listed competitors in our database, 3 of them funded. They include Hopscotch, Mylo and Ed-a-Mamma.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hopscotch.in | 2012 | Thane, India | $71M | 109 | Apparel and accessories for children are provided online. | |
| mylofamily.com | 2018 | Gurugram, India | $25.92M | 162 | Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India. | |
| edamamma.com | 2020 | Mumbai, India | $4.9M | 92 | Eco-friendly apparel for kids and mothers is offered online. |
Detailed competitors of NautiNati
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Web traffic of NautiNati
The website of NautiNati (nautinati.com) receives about 12.8K visits a month.
- Monthly visits12.8K
▼ 21.9% vs previous month
Websites whose visitors overlap most with NautiNati. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
littlemuffet.in | littlemuffet.in | 100% | #481,045 | – | |
| mumkins.in | 98% | #734,271 | View details | ||
| edamamma.com | 97% | 244.8K | #165,732 | View details | |
mothercare.in | mothercare.in | 96% | #319,869 | – | |
| fayonkids.com | 90% | 13.3K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for NautiNati
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Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as NautiNati (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 143.24 M | USD 32.66 M | 711 |
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Related news about Nautinati
Complete news archive for NautiNati
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Frequently Asked Questions about NautiNati
NautiNati was founded in 2009 and raised its 1st funding round 7 years after it was founded.
NautiNati is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
NautiNati is a funded company, having raised a total of $3.11M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.21M, raised on Feb 2016.
NautiNati has 134 employees.
The primary company behind NautiNati, Aditya Birla Digital Fashion Ventures Limited, reported revenue of ₹682 Cr for FY 2025, up 60% year on year.
NautiNati was established in 2009 in Gurugram, India, as an internet-first brand focused on childrens clothing. A range of products, including nightwear, jeans, shirts, gowns, ethnic wear, tops, and sweatshirts, is offered for boys and girls. Operations emphasize online sales within the apparel sector, targeting the youth market in India.
NautiNati's top competitors include Hopscotch, Mylo and Ed-a-Mamma.
NautiNati offers Girls Dresses, Boys T-Shirts, and Infant Clothing Sets.
NautiNati has 6 investors. Key investors include TMRW, IndiaNivesh, Apurva Goswamy, Shagun Singh Rathi, and Padma Mahendra Asani.
The valuation of NautiNati is $7M as of Feb 2022.
NautiNati is associated with 2 legal entities: Aditya Birla Digital Fashion Ventures Limited, Omega Designs Private Limited.
Yes. NautiNati was acquired by TMRW in November 2022.