About New Leaf Community Markets
New Leaf Community Markets is a Retail company based in Santa Cruz (United States) founded in 1985 by Scott Roseman, and was acquired by Endeavour in June 2013. Grocery products are retailed by New Leaf Community Markets. The company has 380 employees. Its website newleaf.com draws about 15 thousand monthly visits. New Leaf Community Markets offers products and services including Order Online Platform, Gift Cards, Catering Services, Neighbor Rewards Program, and Weekly Flyer. Its focus areas include Food and Agriculture, Food Retailers, Grocery Retailers and Multi Category. Its legal entity is NEW LEAF COMMUNITY MARKET, INC.
Company details
New Leaf Community Markets was founded in 1985 by Scott Roseman in Santa Cruz, United States. Operations are centered on retail sales of grocery products through community-focused stores. The company functions within the retail sector, providing standard grocery items to local customers. Geography is limited to the Santa Cruz area, with ownership retained by the founder. No additional services beyond core retailing are noted.
- Headquarters Santa Cruz, United States
- Employees 380
- Founders Scott Roseman
- Stage Acquired
- SectorsRetail
- Website category Food and Drink · Groceries
- Emailβ’β’β’β’β’β’β’β’
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- Website newleaf.com
- Social LinkedIn X Facebook Instagram
- Acquired by Endeavour (Jun 2013)
- Legal Name New Leaf Community Market, Inc.
Products & Services of New Leaf Community Markets
New Leaf Community Markets offers a comprehensive portfolio of products and services, including Order Online Platform, Gift Cards, Catering Services, Neighbor Rewards Program, and Weekly Flyer.
Platform for ordering groceries with home delivery options
Prepaid cards for purchasing store items
Options for event food provisioning
Program rewarding purchases and eco-friendly actions
Guide for weekly deals on grocery products
Resource for simple and nutritious recipe ideas
Investors in New Leaf Community Markets
New Leaf Community Markets has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Endeavour.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Endeavour is engaged in investing in family and founder-owned businesses. | endeavour.com | Portland, United States |
Investor details for New Leaf Community Markets
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People of New Leaf Community Markets
29 people are tracked at New Leaf Community Markets (6 in leadership, 23 in team); the tracked headcount is 380.
| Name | Role | Group |
|---|---|---|
Scott Roseman | Founder & Owner | Leadership |
Kate Halper | Senior Director Of Marketing | Leadership |
Nancy Lebold | Chief Executive Officer | Leadership |
Andrew King | Operations Director | Leadership |
Laura Ramsay | Director Of Human Resources | Leadership |
Aliasgar D. | Director Of Facilities Services | Leadership |
Ashley Almond | Grocery Clerk/cashier | Team |
Jon de la Torre | Metabolic Specialist | Team |
Cindy Hague | Customer Service Extraordinaire | Team |
Emily Braga | Customer Service Representative | Team |
Lindsey Kramer | Human Resources Manager | Team |
Emily Frye | Retail Operations Manager | Team |
Chris Graham | Grocery Field Merchandiser | Team |
Casey Hill | Human Resources Manager | Team |
Pam Nectar | Nutrition And Body Care Department Manager | Team |
Lindsay G. | Brand Manager | Team |
Robin Nardello | Community Relations Manager | Team |
Justin Reyes | Operations Manager | Team |
Amy Brown | Store Administrative Assistant | Team |
Shelby Zivku | Talent Acquisition Specialist | Team |
9 more people are available in the full profile.
Complete people profiles for New Leaf Community Markets
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- Professional contacts
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Timeline of New Leaf Community Markets
2 dated milestones of New Leaf Community Markets across 28 years, from founding to its latest funding, stage changes and deals.
- Founded New Leaf Community Markets is founded.
- Exit Acquired by Endeavour.
Web traffic of New Leaf Community Markets
The website of New Leaf Community Markets (newleaf.com) receives about 15.3K visits a month and ranks #1,072,436 among all websites worldwide, #6,851 in Groceries.
- Monthly visits15.3K
▼ 33.9% vs previous month
- Unique visitors11.6K
per month
- Global rank#1,072,436
among all websites
- Category rank#6,851
Food and Drink · Groceries
- Bounce rate50%
- Pages per visit2.6
- Average visit2 min 14 sec
- DevicesDesktop 40% Β· Mobile 60%
Websites whose visitors overlap most with New Leaf Community Markets. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
newleafmarket.coop | newleafmarket.coop | 100% | β | ||
| americanbeauty.com | 89% | 6.5K | #3,199,598 | View details | |
staffoflifemarket.com | staffoflifemarket.com | 86% | #4,999,669 | β | |
shopperscorner.com | shopperscorner.com | 85% | β | ||
shop.lazyacres.com | shop.lazyacres.com | 84% | #1,087,222 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 32 similar websites and full traffic analytics for New Leaf Community Markets
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- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as New Leaf Community Markets (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about New Leaf Community Markets
Complete news archive for New Leaf Community Markets
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Frequently Asked Questions about New Leaf Community Markets
New Leaf Community Markets was founded in 1985.
New Leaf Community Markets is headquartered in Santa Cruz, United States. It is registered at Santa Cruz, California, United States.
New Leaf Community Markets has 380 employees.
New Leaf Community Markets was founded in 1985 by Scott Roseman in Santa Cruz, United States. Operations are centered on retail sales of grocery products through community-focused stores. The company functions within the retail sector, providing standard grocery items to local customers. Geography is limited to the Santa Cruz area, with ownership retained by the founder. No additional services beyond core retailing are noted.
New Leaf Community Markets offers Order Online Platform, Gift Cards, Catering Services, Neighbor Rewards Program, and 2 more products and services.
New Leaf Community Markets has 1 investor. Key investors include Endeavour.
New Leaf Community Markets operates through New Leaf Community Market, Inc..
Yes. New Leaf Community Markets was acquired by Endeavour in June 2013.

