About Nirmalaya
Nirmalaya is a company based in Delhi (India) founded in 2020 by Rajeev Bansal, Bharat Bansal, and Surbhi Bansal.. Nirmalaya has raised $1.65 million across 3 funding rounds from investors including Shiprocket, Artha Venture Fund and Huddle Ventures. The company has 43 employees as of April 06, 2024. Nirmalaya offers products and services including Havan Cups, Incense Sticks, Attars, Essential Oil, and Gifting Accessories. Nirmalaya operates in a competitive market with competitors including Phool, Hoovu, Helpusgreen, Amogha and Wow Nandi, among others.
- Headquarter Delhi, India
- Employees 43 as on 06 Apr, 2024
- Founders Rajeev Bansal, Bharat Bansal, Surbhi Bansal
- Stage Minicorn
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Sectors
RetailConsumer Media & Entertainment Environment
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Email
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Phone
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Website
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Social
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- Legal Name Nirmalaya Wellness Private Limited
- Date of Incorporation 28 Feb, 2020
- Jurisdiction Delhi, India
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Annual Revenue
$843.62 K (USD)270200.44as on Mar 31, 2023
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Net Profit
$-288.97 K (USD)-1264708.57as on Mar 31, 2023
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EBITDA
$-313.41 K (USD)-1331040.93as on Mar 31, 2023
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Total Equity Funding
$1.65 M (USD)
in 3 rounds
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Latest Funding Round
$800 K (USD), Seed
Aug 05, 2022
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Investors
Shiprocket
& 23 more
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Employee Count
43
as on Apr 06, 2024
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Products & Services of Nirmalaya
Nirmalaya offers a comprehensive portfolio of products and services, including Havan Cups, Incense Sticks, Attars, Essential Oil, and Gifting Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Eco-friendly cups for traditional rituals and home use.
Natural sticks providing toxin-free aromas for meditation.
Alcohol-free perfumes derived from recycled flowers for daily wear.
Aromatherapy oils for destressing and home fragrance enhancement.
Sustainable gifts like diffusers for special occasions.
Funding Insights of Nirmalaya
Nirmalaya has successfully raised a total of $1.65M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $800 thousand completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $800,000
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First Round
First Round
(06 Oct 2021)
- Investors Count 24
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2022 | Amount | Seed - Nirmalaya | Valuation | Artha Venture Fund | |
| May, 2022 | Amount | Seed - Nirmalaya | Valuation | Xpanse Service , Artha Venture Fund | |
| Oct, 2021 | Amount | Angel Round - Nirmalaya | Valuation | Chetan Vagholkar |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Nirmalaya
Nirmalaya has secured backing from 24 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Shiprocket, Artha Venture Fund and Huddle Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in Indian startups across various sectors.
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Founded Year | Domain | Location | |
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Early-stage startups are invested in by dotin.network venture capital fund.
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Founded Year | Domain | Location | |
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Private equity firm backed by single family office
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Nirmalaya
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Nirmalaya
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Nirmalaya Comparisons
Competitors of Nirmalaya
Nirmalaya operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Phool, Hoovu, Helpusgreen, Amogha and Wow Nandi, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Charcoal-free incense and products are handcrafted from floral temple waste.
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| domain | founded_year | HQ Location |
Religious flowers and accessories are supplied online by Hoovu.
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| domain | founded_year | HQ Location |
Organic incense and fertilizers are produced from recycled temple flowers.
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| domain | founded_year | HQ Location |
Provides natural incense sticks and cones for aromatherapy and meditation purposes.
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| domain | founded_year | HQ Location |
Offers natural products made from panchgavya for pooja and wellness, supporting gaushalas in India.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Nirmalaya
When was Nirmalaya founded?
Nirmalaya was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Where is Nirmalaya located?
Nirmalaya is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Who is the current CEO of Nirmalaya?
Bharat Bansal is the current CEO of Nirmalaya. They have also founded this company.
Is Nirmalaya a funded company?
Nirmalaya is a funded company, having raised a total of $1.65M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $49.75K, raised on Oct 06, 2021.
How many employees does Nirmalaya have?
As of Apr 06, 2024, the latest employee count at Nirmalaya is 43.
What is the annual revenue of Nirmalaya?
Annual revenue of Nirmalaya is $843.62K as on Mar 31, 2023.
What does Nirmalaya do?
Nirmalaya was founded in 2020 in Delhi, India, as a provider in the air care and eco-friendly lifestyle sector. Natural and handmade products, such as incense sticks, essential oils, attars, and diffusers, are manufactured from recycled flowers and herbs. These items are designed for spiritual wellness and self-care, with operations focused on sustainable practices in the Indian market.
Who are the top competitors of Nirmalaya?
Nirmalaya's top competitors include Phool, Hoovu and Helpusgreen.
What products or services does Nirmalaya offer?
Nirmalaya offers Havan Cups, Incense Sticks, Attars, Essential Oil, and Gifting Accessories.
Who are Nirmalaya's investors?
Nirmalaya has 24 investors. Key investors include Shiprocket, Artha Venture Fund, Huddle Ventures, Flawless Company, and dotin.network.
What is Nirmalaya's valuation?
The valuation of Nirmalaya is $3.25M as of Aug 2022.