About Phool
Phool is an Environment company based in Kanpur (India) founded in 2015 by Prateek Kumar and Ankit Agarwal. Charcoal-free incense and products are handcrafted from floral temple waste. It operates in the Environment, Consumer, and Media & Entertainment sectors. Phool has raised $12.69 million across 8 funding rounds from investors including Indian Institute of Technology Kanpur, Sixth Sense Ventures and Hansa Hasmukh Shah. The company has 275 employees. Phool was last valued at $23.21 million in April 2022. Its chief executive, as recorded, is Ankit Agarwal. Its website phool.co draws about 227 thousand monthly visits. Its Indian entity Kanpur Flowercycling Private Limited reported revenue of ₹49.99 Cr. Its focus areas include Consumer Goods, Home Care Products, Air Care and Incense Products. Its competitors include Hoovu, Nirmalaya and Helpusgreen; 2 of its 3 listed competitors have raised funding.
Company details
Phool was founded in 2015 in Kanpur, India, within the sustainable consumer goods sector. Floral waste is collected from temples and mosques, then processed through flowercycling into handcrafted items by rural womens self-help groups. The portfolio includes bamboo-less incense sticks, mosquito repellents, cones, essential oils, and patented organic fertilizers. Operations emphasize eco-friendly production without charcoal.
- Headquarters Kanpur, India
- Employees 275
- Founders Prateek Kumar, Ankit Agarwal
- Stage Minicorn
- SectorsEnvironmentConsumer Media & Entertainment Retail
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website phool.co
- Social LinkedIn X Facebook Instagram
- Legal Name Kanpur Flowercycling Private Limited
- Date of Incorporation 20 Jul, 2017
- Jurisdiction Kanpur, Uttar Pradesh, India
- Annual Revenue₹49.99 Cr
FY 2024 · +75% YoY
- Net Loss-₹5.23 Cr
FY 2024 · -10% margin
- EBITDA-₹3.69 Cr
FY 2024 · -7% margin
- Total Equity Funding$12.69M (USD)
in 8 rounds
- Latest Funding Round$8M (USD), Series A
Apr 2022
- InvestorsIndian Institute of Technology Kanpur
& 22 more
- Employee Count275
Associated legal entities of Phool
Phool operates through Kanpur Flowercycling Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Kanpur Flowercycling Private Limited CIN U37100UP2017PTC095219 | Active | 20 Jul 2017 | Kanpur, Uttar Pradesh | ₹50.0 Cr | 275 | 5 | View details |
Funding Insights of Phool
Phool has successfully raised a total of $12.69M across 8 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.69M
- Total Rounds 8
- Last Round Series A — $8M
- First Round $305,154
(Sep 2017)
- Investors Count 23
All 8 funding rounds of Phool with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $8M | Series A | $23.21M | Sixth Sense Ventures | |
| Jul 2021 | $1.5M | Series A | $21.4M | Alia Bhatt, Eternal Sunshine Productions | |
| May 2021 | $547,322 | Series A | $••••• | Indian Angel Network | |
| Aug 2020 | $2M | Seed | – | Draper Richards Kaplan Foundation, Indian Angel Network | |
| Apr 2019 | $43,227 | Seed | $••••• | – | |
| Dec 2018 | $214,128 | Seed | $••••• | Indian Institute of Technology Kanpur, Draper Richards Kaplan Foundation | – |
| Sep 2018 | $83,114 | Seed | $••••• | – | |
| Sep 2017 | $305,154 | Seed | $••••• | Social Alpha |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2022 | $23.21M | •••••••• |
| Jul 2021 | $21.4M | •••••••• |
| May 2021 | $••••• | •••••••• |
| Apr 2019 | $••••• | •••••••• |
| Dec 2018 | $••••• | •••••••• |
| Sep 2018 | $••••• | •••••••• |
| Sep 2017 | $••••• | •••••••• |
Full valuation and stage history of Phool
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $23.21M (Apr 2022). 23 investors in total: 8 institutional and 15 angel.
Investors in Phool
Phool has secured backing from 23 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Indian Institute of Technology Kanpur, Sixth Sense Ventures and Hansa Hasmukh Shah.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in consumer-focused startups in India. | 2016 | sixthsenseventures.com | Mumbai, India | |
Angel investor network investing in early-stage startups | iangroup.vc | Delhi, India | ||
Early-stage, high-impact social enterprises are supported by the foundation. | drkfoundation.org | Menlo Park, United States | ||
Sustainable startups are supported via innovation curation and venture funding. | socialalpha.org | Bengaluru, India | ||
Media production activities are conducted in Milwaukee. | eternalsunshineproductions.com | Milwaukee, United States | ||
Pre-school education and day-care services are provided to young children. | knowledgecompany.com | Herndon, United States | ||
Multiple engineering courses and degrees are offered at the institute. | 1959 | iitk.ac.in | Kanpur, India | |
Diversified operations are conducted across multiple sectors by the conglomerate. | balmerlawrie.com | Kolkata, India | ||
HH Hansa Hasmukh Shah | unknown_f329e8d0f5fc4b7b8 | |||
AB Alia Bhatt | unknown_07e9e833c1ed4044b |
Investor details for Phool
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Board of directors of Kanpur Flowercycling Private Limited (Phool)
Kanpur Flowercycling Private Limited is the primary company behind Phool. The board of Kanpur Flowercycling Private Limited currently have 5 directors; the longest-serving is Ankit Agarwal, appointed in 2017. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ankit Agarwal DIN 07002460 | Whole-time director | 20 Jul 2017 | 9 yrs 3 mo | Kanpur Flowercycling Private Limited |
| Prateek Kumar DIN 07001846 | Whole-time director | 20 Jul 2017 | 9 yrs 3 mo | Kanpur Flowercycling Private Limited |
| Manoj Kumar DIN 02924675 | Nominee Director | 11 Feb 2019 | 7 yrs 8 mo | Kanpur Flowercycling Private Limited |
| Nikhil Kishorchandra Vora DIN 05014606 | Nominee Director | 15 Sep 2022 | 4 yrs 1 mo | Kanpur Flowercycling Private Limited |
| Madhav Sikka DIN 02715131 | Nominee Director | 02 Apr 2024 | 2 yrs 7 mo | Kanpur Flowercycling Private Limited |
People of Phool
24 people are tracked at Phool (3 in leadership, 9 in board & advisors, 12 in team); the tracked headcount is 275.
| Name | Role | Group |
|---|---|---|
| Co-Founder & Head Of Operations | Leadership | |
| Co-Founder & CEO | Leadership | |
Apurv Misal | Head, Marketing | Leadership |
Amitabha Bandyopadhyay | Advisor | Board & advisors |
Antoni Gandia | Advisor | Board & advisors |
Prashanth Venkatesh | Advisor | Board & advisors |
| Nominee Director | Board & advisors | |
Nathalie Kylander | Director | Board & advisors |
Deepa Iyer | Advisory Board Member | Board & advisors |
Ameya Velankar | Advisor | Board & advisors |
Gary Mao | Advisor | Board & advisors |
Vaibhav Lodha | Advisor | Board & advisors |
Nandan Kumar | Manager, Operations | Team |
Ridhima Modi | Manager, Finance | Team |
Ajay Kumar Vishwakarma | Associate Accountant | Team |
Manoj Pandey | Sr Associate Accounts | Team |
Saloni Baghel | Marketing Associate | Team |
Niharika Sharma | Manager - Institutional Business | Team |
kritika kalra | Lead Institutional Sales | Team |
Vishal Mukund | Marketing Associate | Team |
4 more people are available in the full profile.
Complete people profiles for Phool
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Financials of Phool
Figures of Kanpur Flowercycling Private Limited, the primary company behind Phool, for FY 2024. Revenue was ₹49.99 Cr (+75% year on year). Net loss was -₹5.23 Cr (-10% margin). EBITDA was -₹3.69 Cr (-7% margin). Revenue has grown at a compounded annual rate of +92% over three years and +108% over five years.
- ₹49.99 CrRevenue · FY 2024 · +75% YoY
- -₹5.23 CrNet loss · -10% margin
- -₹3.69 CrEBITDA · -7% margin
- ₹17.3 LakhPaid-up capital
- 275Employees (provident fund records)
- +92%Revenue CAGR, 3 years
- +108%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Kanpur Flowercycling Private Limited are on its company page.
Detailed financial statements for Phool
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Phool
4 dated milestones of Phool across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Phool is founded.
- Funding First funding round of $305K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $8.0M.
Competitors of Phool
Phool has 3 listed competitors in our database, 2 of them funded. They include Hoovu, Nirmalaya and Helpusgreen.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hoovufresh.com | 2019 | Bengaluru, India | $1.3M | 99 | Religious flowers and accessories are supplied online by Hoovu. | |
| nirmalaya.com | 2020 | Delhi, India | $1.65M | 20 | Provider of air care products offering diverified range of air fragrances | |
| helpusgreen.com | 2015 | Kanpur, India | Organic incense and fertilizers are produced from recycled temple flowers. |
Detailed competitors of Phool
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Verified entity values are shown only after access is granted.
Web traffic of Phool
The website of Phool (phool.co) receives about 226.8K visits a month and ranks #115,401 among all websites worldwide, #3,559 in Restaurants and Delivery.
- Monthly visits226.8K
▼ 50.2% vs previous month
- Unique visitors289.6K
per month
- Global rank#115,401
among all websites
- Category rank#3,559
Food and Drink · Restaurants and Delivery
- Bounce rate31%
- Pages per visit2.2
- Average visit1 min 09 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with Phool. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| itcstore.in | 100% | #852,604 | View details | ||
| godesi.in | 94% | 48.8K | #864,187 | View details | |
| herbalstrategi.com | 94% | 13.9K | #1,912,981 | View details | |
| cauveryhandicrafts.net | 94% | 24.2K | #948,892 | View details | |
| bombaysweetshop.com | 94% | 81.9K | #551,358 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Phool
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Top companies in Waste & Water Management Systems
3 companies that operate in the same segment as Phool (Waste & Water Management Systems) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of climate-smart deeptech solutions for renewable energy and sustainable agriculture | 2010 | Pune, Maharashtra, India | USD 76.38 M | USD 56.11 M | 702 | |
Provider of smart water purifier rental and maintenance services | 2016 | Bengaluru, Karnataka, India | USD 19.29 M | USD 3.62 M | ||
Tech-based solid waste management and recycling solutions are provided. | 2008 | Noida, Uttar Pradesh, India | USD 31.1 M | USD 52.13 M | 106 |
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Related news about Phool
Complete news archive for Phool
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Frequently Asked Questions about Phool
Phool was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Phool is headquartered in Kanpur, India. It is registered at Kanpur, Uttar Pradesh, India.
Ankit Agarwal is the CEO of Phool, as recorded in our data. They have also founded this company.
Phool is a funded company, having raised a total of $12.69M across 8 funding rounds to date. The company's 1st funding round was a Seed of $305.15K, raised on Sep 2017.
Phool has 275 employees.
The primary company behind Phool, Kanpur Flowercycling Private Limited, reported revenue of ₹49.99 Cr for FY 2024, up 75% year on year.
Phool was founded in 2015 in Kanpur, India, within the sustainable consumer goods sector. Floral waste is collected from temples and mosques, then processed through flowercycling into handcrafted items by rural womens self-help groups. The portfolio includes bamboo-less incense sticks, mosquito repellents, cones, essential oils, and patented organic fertilizers. Operations emphasize eco-friendly production without charcoal.
Phool's top competitors include Hoovu, Nirmalaya and Helpusgreen.
Phool has 23 investors. Key investors include Indian Institute of Technology Kanpur, Sixth Sense Ventures, Hansa Hasmukh Shah, Indian Angel Network, and Alia Bhatt.
The valuation of Phool is $23.21M as of Apr 2022.
Phool operates through Kanpur Flowercycling Private Limited.
The legal entities of Phool currently have 5 directors, including Nikhil Kishorchandra Vora, Madhav Sikka, Ankit Agarwal and others.