About Nor1
Nor1 is a Travel & Hospitality company based in Santa Clara (United States) founded in 2004, and was acquired by Oracle in November 2020. AI-enabled upselling solutions are delivered for hospitality revenue maximization. Nor1 has raised $21.16 million across 4 funding rounds from investors including Oracle, Concur and Accel. The company has 4 employees. Nor1 has completed 2 acquisitions, including Flextrip and Stay Delightful. The company was acqui-hired. Nor1 offers products and services including OPERA Cloud, MICROS Simphony, Nor1 Upsell Solutions, and MICROS Reporting and Analytics. Its focus areas include Travel and Hospitality Tech, Hotel IT and Upselling. Its legal entity is NOR1, INC. Its competitors include ROOMDEX and Houstr; 2 of its 2 listed competitors have raised funding.
Company details
Nor1 delivers data-driven solutions that maximize revenue for hotels and resorts worldwide such as Hilton, Accor, IHG, Sabres TripCase, Wyndham, and Carlson Rezidor. Offers SaaS Suits that enable hotel customer to upgrade their booking for free through managing hotel inventory, enhancing guest experience. Suite that recommend customers intelligent upsell offers, customer merchandising platformthat lets hotels to stay connected to their customers throughout their travel life cycle. through a mobile devices,
Products & Services of Nor1
Nor1 offers a comprehensive portfolio of products and services, including OPERA Cloud, MICROS Simphony, Nor1 Upsell Solutions, and MICROS Reporting and Analytics.
Cloud platform for hotel operations and guest management.
Mobile-enabled system for hotel food and beverage services.
AI-driven tool for personalized hotel offers and revenue growth.
System for data insights in hospitality operations.
Funding Insights of Nor1
Nor1 has successfully raised a total of $21.16M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in December 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.16M
- Total Rounds 4
- Last Round Series B β $12M
- First Round $350,000
(Dec 2004)
- Investors Count 2
All 4 funding rounds of Nor1 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in Nor1
Nor1 has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Oracle, Concur and Accel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Corporate travel expenses and invoices are managed via SaaS platform. | 1988 | concur.com | Bellevue, United States | |
Hybrid cloud infrastructure solutions are delivered for business management. | 1977 | oracle.com | Austin, United States |
Investor details for Nor1
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People of Nor1
159 people are tracked at Nor1 (89 in leadership, 10 in board & advisors, 60 in team); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Nisha Tijare | Sr Director Inside Sales Applications | Leadership |
Patrick Hametner | Account Director | Leadership |
Lance Olson | Senior Vice President, Health Data Intelligence Platform | Leadership |
Ramsyam Missula | Vice President, Health Data Intelligence (hdi) At Oracle | Leadership |
Suhas Uliyar | Senior Vice President Product Management Clinical & Healthcare AI | Leadership |
Dion Adamy | Senior Director, Software Development | Leadership |
Jessie Braiman Weisenstein | Vp, Operations - Health Data Intelligence | Leadership |
Jeff Naughton | Senior Director Oracle Health & Life Sciences Sales | Leadership |
John Borcic | Sr Director Sales Communications Applications | Leadership |
Sumith Mathew | Sr. Director, Software Development, Healthcare AI | Leadership |
Larry Dailey | Vice President Of Sales At Oracle Health | Leadership |
Srinivas Bhupalam | Sales Director | Leadership |
Cor Rumping | GM & Senior Director Oracle Health Benelux | Leadership |
Sowmya Ballakur Ph.d | Vice President, Product, Lifesciences At Oracle Health Data Intelligence | Leadership |
Bharat Sutariya | Senior Vice President & Chief Health Officer | Leadership |
Kaitlyn Cleary | Director HCM / CX Practice | Leadership |
Seema Verma | Executive Vice President and General Manager, Oracle Health and Life Sciences | Leadership |
Ed Simcox | Sr. Director, Health AI Platform | Leadership |
Mark Hura | President, Global Field Operations | Leadership |
Anand Chandramohan | Director Of Product Management | Leadership |
139 more people are available in the full profile.
Complete people profiles for Nor1
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Investments & Acquisitions by Nor1
Nor1 has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Flextrip and Stay Delightful.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Personalized hotel messaging is facilitated through a unified web dashboard. | staydelightful.com | Denver, United States | 2016 | Apr 2018 | β’β’β’β’ | |
Travel activities are distributed via an online booking marketplace. | flextrip.com | Boulder, United States | 2010 | Sep 2013 | β’β’β’β’ |
Complete acquisition details for Nor1
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Timeline of Nor1
6 dated milestones of Nor1 across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Nor1 is founded.
- Funding First funding round of $350K.
- Funding Latest funding round, Series B, of $12.0M.
- Acquisition Acquires Flextrip.
- Acquisition Acquires Stay Delightful.
- Exit Acquired by Oracle.
Competitors of Nor1
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| roomdex.io | 2020 | Potomac, United States | $10M | Hotel upsell platform is provided for upgrade monetization and simplification. | ||
| houstr.com | 2021 | Racine, United States | $300,000 | A web-based upsell platform for vacation rentals is provided. |
Detailed competitors of Nor1
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Web traffic of Nor1
Websites that share an audience with Nor1 (nor1.com).
Websites whose visitors overlap most with Nor1. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ideas.com | 100% | 137K | #240,248 | View details | |
| hotel-online.com | 94% | 89.7K | #483,608 | View details | |
4hoteliers.com | 4hoteliers.com | 90% | #3,529,983 | β | |
| hotelexecutive.com | 76% | #2,562,396 | View details | ||
loyaltylobby.com | loyaltylobby.com | 55% | #101,786 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 7 similar websites and full traffic analytics for Nor1
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- 7 similar websites
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Top companies in Hotel IT
3 companies that operate in the same segment as Nor1 (Hotel IT) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based software is provided for vacation rental management and synchronization. | 2013 | Walnut, California, United States | USD 409.25 M | |||
Browser-based software solutions for hotels and other accomodations | 2012 | San Diego, California, United States | USD 246.94 M | |||
Cloud-based revenue management solutions are provided for the hospitality sector. | 2012 | San Francisco, California, United States | USD 143.28 M | 84 |
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Related news about Nor1
Complete news archive for Nor1
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Frequently Asked Questions about Nor1
Nor1 was founded in 2004.
Nor1 is headquartered in Santa Clara, United States. It is registered at Santa Clara, California, United States.
Nor1 is a funded company, having raised a total of $21.16M across 4 funding rounds to date. The company's 1st funding round was a Seed of $350K, raised on Dec 2004.
Nor1 has 4 employees.
Nor1 delivers data-driven solutions that maximize revenue for hotels and resorts worldwide such as Hilton, Accor, IHG, Sabres TripCase, Wyndham, and Carlson Rezidor. Offers SaaS Suits that enable hotel customer to upgrade their booking for free through managing hotel inventory, enhancing guest experience. Suite that recommend customers intelligent upsell offers, customer merchandising platformthat lets hotels to stay connected to their customers throughout their travel life cycle. through a mobile devices,.
Nor1 offers OPERA Cloud, MICROS Simphony, Nor1 Upsell Solutions, and MICROS Reporting and Analytics.
Nor1 has made 2 acquisitions, including Flextrip, and Stay Delightful.
Nor1 operates through Nor1, Inc..
Yes. Nor1 was acquired by Oracle in November 2020.

