Nor1

Santa Clara, United States Founded: 2004 • Age: 22 yrs Acquired By Oracle
AI-enabled upselling solutions are delivered for hospitality revenue maximization.

About Nor1

Nor1 is a Travel & Hospitality company based in Santa Clara (United States) founded in 2004, and was acquired by Oracle in November 2020. AI-enabled upselling solutions are delivered for hospitality revenue maximization. Nor1 has raised $21.16 million across 4 funding rounds from investors including Oracle, Concur and Accel. The company has 4 employees. Nor1 has completed 2 acquisitions, including Flextrip and Stay Delightful. The company was acqui-hired. Nor1 offers products and services including OPERA Cloud, MICROS Simphony, Nor1 Upsell Solutions, and MICROS Reporting and Analytics. Its focus areas include Travel and Hospitality Tech, Hotel IT and Upselling. Its legal entity is NOR1, INC. Its competitors include ROOMDEX and Houstr; 2 of its 2 listed competitors have raised funding.

Company details

Nor1 delivers data-driven solutions that maximize revenue for hotels and resorts worldwide such as Hilton, Accor, IHG, Sabres TripCase, Wyndham, and Carlson Rezidor. Offers SaaS Suits that enable hotel customer to upgrade their booking for free through managing hotel inventory, enhancing guest experience. Suite that recommend customers intelligent upsell offers, customer merchandising platformthat lets hotels to stay connected to their customers throughout their travel life cycle. through a mobile devices,

  • Headquarters Santa Clara, United States
  • Employees 4
  • Stage Acquired
  • Sectors
    Travel & Hospitality
  • Website nor1.com
  • Social LinkedIn X
  • Acquired by Oracle (Nov 2020)
  • Legal Name Nor1, Inc.
Operational Areas
Key Metrics
  • Total Equity Funding
    $21.16M (USD)

    in 4 rounds

  • Latest Funding Round
    $12M (USD), Series B

    Dec 2012

  • Investors
    Oracle

    & 2 more

  • Employee Count
    4
  • Investments & Acquisitions
    Flextrip

    & 1 more

  • Acquired by
    Oracle

    (Nov 2020)

Products & Services of Nor1

Nor1 offers a comprehensive portfolio of products and services, including OPERA Cloud, MICROS Simphony, Nor1 Upsell Solutions, and MICROS Reporting and Analytics.

OPERA Cloud
Property Management System

Cloud platform for hotel operations and guest management.

MICROS Simphony
Point of Sale

Mobile-enabled system for hotel food and beverage services.

Nor1 Upsell Solutions
Upselling Platform

AI-driven tool for personalized hotel offers and revenue growth.

MICROS Reporting and Analytics
Analytics Tool

System for data insights in hospitality operations.

Funding Insights of Nor1

Nor1 has successfully raised a total of $21.16M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in December 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $21.16M
  • Total Rounds 4
  • Last Round Series B β€” $12M
  • First Round $350,000

    (Dec 2004)

  • Investors Count 2

All 4 funding rounds of Nor1 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Dec 2012$12MSeries B–Concur
–
Sep 2009$8MSeries A–Accel
–
Sep 2005$805,000Seed––
–
Dec 2004$350,000Seed––
–
Valuation history

3 investors in total: 3 institutional.

Investors in Nor1

Nor1 has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Oracle, Concur and Accel.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Accel is recognized as a leading venture capital firm.
1983accel.comPalo Alto, United States
Corporate travel expenses and invoices are managed via SaaS platform.
1988concur.comBellevue, United States
Hybrid cloud infrastructure solutions are delivered for business management.
1977oracle.comAustin, United States
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Investor details for Nor1

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People of Nor1

159 people are tracked at Nor1 (89 in leadership, 10 in board & advisors, 60 in team); the tracked headcount is 4.

NameRoleGroup
Nisha Tijare
Sr Director Inside Sales ApplicationsLeadership
Patrick Hametner
Account DirectorLeadership
Lance Olson
Senior Vice President, Health Data Intelligence PlatformLeadership
Ramsyam Missula
Vice President, Health Data Intelligence (hdi) At OracleLeadership
Suhas Uliyar
Senior Vice President Product Management Clinical & Healthcare AILeadership
Dion Adamy
Senior Director, Software DevelopmentLeadership
Jessie Braiman Weisenstein
Vp, Operations - Health Data IntelligenceLeadership
Jeff Naughton
Senior Director Oracle Health & Life Sciences SalesLeadership
John Borcic
Sr Director Sales Communications ApplicationsLeadership
Sumith Mathew
Sr. Director, Software Development, Healthcare AILeadership
Larry Dailey
Vice President Of Sales At Oracle HealthLeadership
Srinivas Bhupalam
Sales DirectorLeadership
Cor Rumping
GM & Senior Director Oracle Health BeneluxLeadership
Sowmya Ballakur Ph.d
Vice President, Product, Lifesciences At Oracle Health Data IntelligenceLeadership
Bharat Sutariya
Senior Vice President & Chief Health OfficerLeadership
Kaitlyn Cleary
Director HCM / CX PracticeLeadership
Seema Verma
Executive Vice President and General Manager, Oracle Health and Life SciencesLeadership
Ed Simcox
Sr. Director, Health AI PlatformLeadership
Mark Hura
President, Global Field OperationsLeadership
Anand Chandramohan
Director Of Product ManagementLeadership

139 more people are available in the full profile.

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Investments & Acquisitions by Nor1

Nor1 has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Flextrip and Stay Delightful.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Personalized hotel messaging is facilitated through a unified web dashboard.
staydelightful.comDenver, United States2016Apr 2018β€’β€’β€’β€’
Travel activities are distributed via an online booking marketplace.
flextrip.comBoulder, United States2010Sep 2013β€’β€’β€’β€’
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Complete acquisition details for Nor1

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  • Exports

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Timeline of Nor1

6 dated milestones of Nor1 across 16 years, from founding to its latest funding, stage changes and deals.

  1. Founded Nor1 is founded.
  2. Funding First funding round of $350K.
  3. Funding Latest funding round, Series B, of $12.0M.
  4. Acquisition Acquires Flextrip.
  5. Acquisition Acquires Stay Delightful.
  6. Exit Acquired by Oracle.

Competitors of Nor1

Nor1 has 2 listed competitors in our database, 2 of them funded. They include ROOMDEX and Houstr.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
roomdex.io2020Potomac, United States$10M
Hotel upsell platform is provided for upgrade monetization and simplification.
houstr.com2021Racine, United States$300,000
A web-based upsell platform for vacation rentals is provided.
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Detailed competitors of Nor1

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Verified entity values are shown only after access is granted.

Web traffic of Nor1

Websites that share an audience with Nor1 (nor1.com).

Similar websites

Websites whose visitors overlap most with Nor1. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
ideas.com
100%
137K#240,248View details
hotel-online.com
94%
89.7K#483,608View details
4hoteliers.com
4hoteliers.com
90%
#3,529,983–
hotelexecutive.com
76%
#2,562,396View details
loyaltylobby.com
loyaltylobby.com
55%
#101,786–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 7 similar websites and full traffic analytics for Nor1

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  • 7 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

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Top companies in Hotel IT

3 companies that operate in the same segment as Nor1 (Hotel IT) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Cloud-based software is provided for vacation rental management and synchronization.
2013Walnut, California, United StatesUSD 409.25 M
Browser-based software solutions for hotels and other accomodations
2012San Diego, California, United StatesUSD 246.94 M
Cloud-based revenue management solutions are provided for the hospitality sector.
2012San Francisco, California, United StatesUSD 143.28 M84
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Related news about Nor1

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Frequently Asked Questions about Nor1

Nor1 was founded in 2004.

Nor1 is headquartered in Santa Clara, United States. It is registered at Santa Clara, California, United States.

Nor1 is a funded company, having raised a total of $21.16M across 4 funding rounds to date. The company's 1st funding round was a Seed of $350K, raised on Dec 2004.

Nor1 has 4 employees.

Nor1 delivers data-driven solutions that maximize revenue for hotels and resorts worldwide such as Hilton, Accor, IHG, Sabres TripCase, Wyndham, and Carlson Rezidor. Offers SaaS Suits that enable hotel customer to upgrade their booking for free through managing hotel inventory, enhancing guest experience. Suite that recommend customers intelligent upsell offers, customer merchandising platformthat lets hotels to stay connected to their customers throughout their travel life cycle. through a mobile devices,.

Nor1's top competitors include ROOMDEX and Houstr.

Nor1 offers OPERA Cloud, MICROS Simphony, Nor1 Upsell Solutions, and MICROS Reporting and Analytics.

Nor1 has made 2 acquisitions, including Flextrip, and Stay Delightful.

Nor1 has 3 investors. Key investors include Oracle, Concur, and Accel.

Nor1 operates through Nor1, Inc..

Yes. Nor1 was acquired by Oracle in November 2020.

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