About Noraa
Noraa is a Consumer company based in Gurugram (India) founded in 2019 by Hemender Singh Hoon and Ayush Chandel. Internet first brand offering feminine care products. Noraa has raised $56.4 thousand across 2 funding rounds from investors including Pollekkad Harshan, Mayank Gupta and Raja Sekhar Reddy. Noraa was last valued at $624.95 thousand in August 2021. Its chief executive, as recorded, is Hemender Singh Hoon. Its Indian entity Nailen Private Limited reported revenue of ₹17.9 Lakh. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Personal Hygiene and Women. Its competitors include Nua, Carmesi and LemmeBe; 3 of its 3 listed competitors have raised funding.
Company details
Noraa was founded in 2019 in Gurugram, India, as an internet-first brand in the feminine care sector. Various sanitary products such as cotton sanitary pads and panty liners are provided, with options that are biodegradable, chemical-free, organic, and pH-balanced. Operations focus on direct-to-consumer sales through the online domain noraa.in, targeting womens hygiene needs in the Indian market.
- Headquarters Gurugram, India
- Founders Hemender Singh Hoon, Ayush Chandel
- SectorsConsumer
- Website noraa.in
- Social X
- Legal Name Nailen Private Limited
- Date of Incorporation 03 Jul, 2019
- Jurisdiction Gurugram, Haryana, India
- Annual Revenue₹17.9 Lakh
FY 2022 · +70% YoY
- Net Loss-₹33.7 Lakh
FY 2022 · -188% margin
- EBITDA-₹26.6 Lakh
FY 2022 · -149% margin
- Total Equity Funding$56.4K (USD)
in 2 rounds
- Latest Funding Round$16.14K (USD), Angel Round
Aug 2021
Associated legal entities of Noraa
Noraa operates through Nailen Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2022) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Nailen Private Limited CIN U51909HR2019PTC081262 | Active | 03 Jul 2019 | Gurugram, Haryana | ₹0.2 Cr | 3 | View details |
Funding Insights of Noraa
Noraa has successfully raised a total of $56.4K across 2 strategic funding rounds. The most recent funding activity was a Angel Round of $16.14 thousand completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $56,401
- Total Rounds 2
- Last Round Angel Round — $16,140
- First Round $40,262
(Mar 2020)
- Investors Count 5
All 2 funding rounds of Noraa with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2021 | $16,140 | Angel Round | $624,945 | – | |
| Mar 2020 | $40,262 | Angel Round | – | – |
Last known valuation $624,945 (Aug 2021). 5 investors in total: 0 institutional and 5 angel.
Investors in Noraa
Noraa has secured backing from 5 investors, including angel investors. Prominent investors backing the company include Pollekkad Harshan, Mayank Gupta and Raja Sekhar Reddy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PH Pollekkad Harshan | unknown_904da09c309a47c1b | |||
MG Mayank Gupta | unknown_7feee1ab84b04435a | |||
RS Raja Sekhar Reddy | unknown_f5f031f4a45144678 | |||
SG Shishir Gorle | unknown_4293ab0ce1ad47c8a | |||
SK Satya Kumar Jha | unknown_6dc8d4ea691f45ba8 |
Investor details for Noraa
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Nailen Private Limited (Noraa)
Nailen Private Limited is the primary company behind Noraa. The board of Nailen Private Limited currently have 3 directors; the longest-serving is Hemender Singh Hoon, appointed in 2019.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Hemender Singh Hoon DIN 08499273 | Director | 03 Jul 2019 | 7 yrs 3 mo | Nailen Private Limited |
| Ayush Chandel DIN 08499274 | Director | 03 Jul 2019 | 7 yrs 3 mo | Nailen Private Limited |
| Pollekkad Harshan DIN 08576831 | Additional Director | 16 Jul 2021 | 5 yrs 3 mo | Nailen Private Limited |
People of Noraa
2 people are tracked at Noraa (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Noraa
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Noraa
Figures of Nailen Private Limited, the primary company behind Noraa, for FY 2022. Revenue was ₹17.9 Lakh (+70% year on year). Net loss was -₹33.7 Lakh (-188% margin). EBITDA was -₹26.6 Lakh (-149% margin).
- ₹17.9 LakhRevenue · FY 2022 · +70% YoY
- -₹33.7 LakhNet loss · -188% margin
- -₹26.6 LakhEBITDA · -149% margin
- ₹11.9 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Nailen Private Limited are on its company page.
Detailed financial statements for Noraa
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Noraa
3 dated milestones of Noraa across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Noraa is founded.
- Funding First funding round of $40K.
- Funding Latest funding round, Angel Round, of $16K.
Competitors of Noraa
Noraa has 3 listed competitors in our database, 3 of them funded. They include Nua, Carmesi and LemmeBe.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nuawoman.com | 2017 | Mumbai, India | $22.44M | 71 | Sanitary pads, period care, and skincare products are provided. | |
| mycarmesi.com | 2017 | Gurugram, India | $703,969 | 692 | Feminine care products are offered through an internet-first brand. | |
| lemmebe.com | 2020 | Hyderabad, India | $2.13M | 67 | Online brand offering organic menstrual hygiene products |
Detailed competitors of Noraa
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Noraa (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Frequently Asked Questions about Noraa
Noraa was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Noraa is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Hemender Singh Hoon is the CEO of Noraa, as recorded in our data. They have also founded this company.
Noraa is a funded company, having raised a total of $56.4K across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $40.26K, raised on Mar 2020.
The primary company behind Noraa, Nailen Private Limited, reported revenue of ₹17.9 Lakh for FY 2022, up 70% year on year.
Noraa was founded in 2019 in Gurugram, India, as an internet-first brand in the feminine care sector. Various sanitary products such as cotton sanitary pads and panty liners are provided, with options that are biodegradable, chemical-free, organic, and pH-balanced. Operations focus on direct-to-consumer sales through the online domain noraa.in, targeting womens hygiene needs in the Indian market.
Noraa has 5 investors. Key investors include Pollekkad Harshan, Mayank Gupta, Raja Sekhar Reddy, Shishir Gorle, and Satya Kumar Jha.
The valuation of Noraa is $624.95K as of Aug 2021.
Noraa operates through Nailen Private Limited.
The legal entities of Noraa currently have 3 directors, including Hemender Singh Hoon, Pollekkad Harshan, Ayush Chandel.