About Noted Aromas
Noted Aromas is a company based in London (United Kingdom) founded in 2022 was acquired by NVM in December 2025. It operates as a D2C, and B2C. The company has 2 employees as of July 31, 2021. Noted Aromas offers products and services including Designer Inspired Perfumes, Body Lotions, Reed Diffusers, and Candles. Noted Aromas operates in a competitive market with competitors including Perfumer H, Shay & Blue, Dialect Fragrances, Vyrao and Floris London, among others.
- Headquarter London, United Kingdom
- Employees 2 as on 31 Jul, 2021
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Noted Aromas Ltd
- Date of Incorporation 24 Jul, 2018
- Jurisdiction HARTLEPOOL, CLEVELAND, UNITED KINGDOM
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
NVM Private Equity
& 1 more
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Employee Count
2
as on Jul 31, 2021
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Acquired by
NVM
(Dec 03, 2025)
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Products & Services of Noted Aromas
Noted Aromas offers a comprehensive portfolio of products and services, including Designer Inspired Perfumes, Body Lotions, Reed Diffusers, and Candles. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Affordable scents mimicking popular designer brands for everyday use.
Lotions inspired by designer fragrances for skin nourishment and scent.
Home scent products based on popular perfumes for ambient aroma.
Wax candles replicating designer scents for room freshening.
Funding Insights of Noted Aromas
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Noted Aromas
Noted Aromas has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include NVM Private Equity and eComplete. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are managed across the UK.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Noted Aromas
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Noted Aromas
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Noted Aromas Comparisons
Competitors of Noted Aromas
Noted Aromas operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Perfumer H, Shay & Blue, Dialect Fragrances, Vyrao and Floris London, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Organic perfumes and accessories are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Organic fragrances and body care products are sold online.
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| domain | founded_year | HQ Location |
Organic luxury perfumes are offered through an internet-first brand.
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| domain | founded_year | HQ Location |
Multi-category perfumes and fragrances are provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand specializing in perfumes.
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| domain | founded_year | HQ Location |
Online seller of luxury perfumes and fragrance collections for consumers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Noted Aromas
When was Noted Aromas founded?
Noted Aromas was founded in 2022.
Where is Noted Aromas located?
Noted Aromas is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
How many employees does Noted Aromas have?
As of Jul 31, 2021, the latest employee count at Noted Aromas is 2.
What does Noted Aromas do?
Noted Aromas offers high-quality, designer-inspired perfumes and related items like body lotions and diffusers, mimicking popular brands at lower costs. They operate through an online platform, providing bundles, free shipping on qualifying orders, and a rewards system. Based in London, United Kingdom, they serve individual consumers seeking long-lasting fragrances for everyday use, with options for men, women, and unisex products.
Who are the top competitors of Noted Aromas?
Noted Aromas's top competitors include Vyrao, Shay & Blue and Perfumer H.
What products or services does Noted Aromas offer?
Noted Aromas offers Designer Inspired Perfumes, Body Lotions, Reed Diffusers, and Candles.
Who are Noted Aromas's investors?
Noted Aromas has 2 investors. Key investors include NVM Private Equity, and eComplete.
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