About Nurserylive
Nurserylive is an Agriculture company based in Pune (India) founded in 2014 by Satender Kumar, Nandu Singh, and Nidhi Singh. Platform offering plants and gardening supplies. It operates in the Agriculture and Consumer sectors. Nurserylive has raised $815.57 thousand across 2 funding rounds from investors including Accops, Abhilash Sonwane and Nikhil Jain. Nurserylive was last valued at $4.93 million in January 2022. Its chief executive, as recorded, is Nandu Singh. Its website nurserylive.com draws about 503 thousand monthly visits. Its Indian entity Experttag Ecommerce Private Limited reported revenue of ₹5.15 Cr. Its focus areas include Food and Agriculture Tech, Crop Tech, ECommerce and Farm Inputs. Its competitors include Leafy Island, Green Brigade and Setgreen; 1 of its 3 listed competitors has raised funding.
Company details
Nurserylive was founded in 2014 in Pune, India, as an e-commerce platform in the gardening sector. A range of natural plants, seeds, pots, garden decor items, bulbs, pebbles, and related accessories is offered to customers through its website. Operations focus on direct-to-consumer sales, with products sourced and delivered to support home gardening needs across India. Co-founders include Satender Kumar, Nandu Singh, and Nidhi Singh.
- Headquarters Pune, India
- Founders Satender Kumar, Nandu Singh, Nidhi Singh
- Stage Minicorn
- SectorsAgricultureConsumer
- Website category Home and Garden · Gardening
- Email••••••••
- Phone•••• ••••
- Website nurserylive.com
- Social LinkedIn X Facebook
- Legal Name Experttag Ecommerce Private Limited
- Date of Incorporation 27 May, 2019
- Jurisdiction Pune, Maharashtra, India
- Annual Revenue₹5.15 Cr
FY 2025 · -43% YoY
- Net Profit₹25.3 Lakh
FY 2025 · 5% margin
- EBITDA₹44.9 Lakh
FY 2025 · 9% margin
- Total Equity Funding$815.57K (USD)
in 2 rounds
- Latest Funding Round$315.33K (USD), Seed
Jan 2022
- InvestorsAccops
& 7 more
Associated legal entities of Nurserylive
Nurserylive is associated with 2 registered companies on The Company Check; the primary company is Experttag Ecommerce Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Experttag Ecommerce Private Limited CIN U01820PN2019PTC184386 | Active | 27 May 2019 | Pune, Maharashtra | ₹5.1 Cr | 24 | 2 | View details |
| Experttag Ecommerce Llp CIN AAC-9167 | Converted To Cmp And Dissolved | 14 Nov 2014 | Pune, Maharashtra | 2 | View details |
Funding Insights of Nurserylive
Nurserylive has successfully raised a total of $815.57K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $315.33 thousand completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $815,571
- Total Rounds 2
- Last Round Seed — $315,330
- First Round $500,241
(Jul 2019)
- Investors Count 8
All 2 funding rounds of Nurserylive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $315,330 | Seed | $4.93M | Radhakrishnan Kupathil | |
| Jul 2019 | $500,241 | Seed | $2.19M | Guild Capital | – |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2022 | $4.93M | •••••••• |
| Jul 2019 | $2.19M | •••••••• |
Last known valuation $4.93M (Jan 2022). 8 investors in total: 2 institutional and 6 angel.
Investors in Nurserylive
Nurserylive has secured backing from 8 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Accops, Abhilash Sonwane and Nikhil Jain.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Incubator and tech focused early & growth stage VC firm investing primarily in the US | guildcap.com | Chicago, United States | ||
Offers integrated solutions for remote work, security, and identity management. | 2012 | accops.com | Pune, India | |
AS Abhilash Sonwane | unknown_93dc48f8af5c45a4b | |||
NJ Nikhil Jain | Co-founder of Oben Electric, active angel investor in Indian startups | unknown_259b10954ca7440ab | ||
RK Rakesh Kumar Mistry | unknown_ccae839e1f824b7fb | |||
RK Radhakrishnan Kupathil | unknown_6e47cd4857d24e39a | |||
AT Ankush Tiwari | unknown_4a49b801eed54ef4b | |||
NJ Nikhil Jain | unknown_edbdbdc1a0154d858 |
Investor details for Nurserylive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Experttag Ecommerce Private Limited (Nurserylive)
Experttag Ecommerce Private Limited is the primary company behind Nurserylive. The boards of the 2 registered companies of Nurserylive currently have 3 directors; the longest-serving is Nidhi Singh, appointed in 2014. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nidhi Singh DIN 05005339 | Designated Partner | 14 Nov 2014 | 11 yrs 11 mo | Experttag Ecommerce Llp |
| Nandu Surendra Singh DIN 05005278 | Designated Partner | 14 Nov 2014 | 11 yrs 11 mo | Experttag Ecommerce Llp, Experttag Ecommerce Private Limited |
| Yamini Vinod Kumar Vashishtha DIN 08132742 | Director | 05 Mar 2026 | 7 mo | Experttag Ecommerce Private Limited |
People of Nurserylive
7 people are tracked at Nurserylive (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership | |
Rohit Pardeshi | Head Of Corporate Sales | Leadership |
| Customer Experience Manager | Team | |
Arvind Singh | Nurserylive | Team |
upendra kumar | Operations Manager | Team |
Complete people profiles for Nurserylive
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Nurserylive
Figures of Experttag Ecommerce Private Limited, the primary company behind Nurserylive, for FY 2025. Revenue was ₹5.15 Cr (-43% year on year). Net profit was ₹25.3 Lakh (5% margin). EBITDA was ₹44.9 Lakh (9% margin).
- ₹5.15 CrRevenue · FY 2025 · -43% YoY
- ₹25.3 LakhNet profit · 5% margin
- ₹44.9 LakhEBITDA · 9% margin
- ₹1.5 LakhPaid-up capital
- 24Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Experttag Ecommerce Private Limited are on its company page.
Detailed financial statements for Nurserylive
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Nurserylive
4 dated milestones of Nurserylive across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Nurserylive is founded.
- Funding First funding round of $500K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $315K.
Competitors of Nurserylive
Nurserylive has 3 listed competitors in our database, 1 of them funded. They include Leafy Island, Green Brigade and Setgreen.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| leafyisland.com | 2011 | Jaipur, India | $36,336 | Garden supplies including plants and pots are retailed online. | ||
| greenbrigade.co | 2017 | Kochi, India | 28 | Horticulture products and services are provided through an online platform. | ||
| setgreen.com | 2017 | Madhapur, India | Manages an e-commerce platform for garden supplies and landscaping services. |
Detailed competitors of Nurserylive
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Nurserylive
The website of Nurserylive (nurserylive.com) receives about 502.5K visits a month and ranks #108,041 among all websites worldwide, #1,384 in Gardening.
- Monthly visits502.5K
▲ 8.8% vs previous month
- Unique visitors283.4K
per month
- Global rank#108,041
among all websites
- Category rank#1,384
Home and Garden · Gardening
- Bounce rate58%
- Pages per visit2.6
- Average visit1 min 48 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with Nurserylive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ugaoo.com | 100% | 1M | #44,365 | View details | |
| urvann.com | 82% | 584.2K | #100,921 | View details | |
| chhajedgarden.com | 74% | 52.3K | #630,131 | View details | |
| santhionlineplants.com | 70% | 78.1K | View details | ||
| mybageecha.com | 69% | 91K | #353,460 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Nurserylive
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Crop Tech & Equipment
3 companies that operate in the same segment as Nurserylive (Crop Tech & Equipment) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of climate-smart deeptech solutions for renewable energy and sustainable agriculture | 2010 | Pune, Maharashtra, India | USD 76.38 M | USD 56.11 M | 702 | |
Manufacturer and distributor of irrigation equipment | 1963 | Jalgaon, Maharashtra, India | USD 679.04 M | 12,280 | ||
AgroStar is engaged in providing agricultural products and solutions. | 2013 | Pune, Maharashtra, India | USD 208.82 M | USD 31.86 M | 1,249 |
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Frequently Asked Questions about Nurserylive
Nurserylive was founded in 2014 and raised its 1st funding round 5 years after it was founded.
Nurserylive is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.
Nandu Singh is the CEO of Nurserylive, as recorded in our data. They have also founded this company.
Nurserylive is a funded company, having raised a total of $815.57K across 2 funding rounds to date. The company's 1st funding round was a Seed of $500.24K, raised on Jul 2019.
The primary company behind Nurserylive, Experttag Ecommerce Private Limited, reported revenue of ₹5.15 Cr for FY 2025, down 43% year on year.
Nurserylive was founded in 2014 in Pune, India, as an e-commerce platform in the gardening sector. A range of natural plants, seeds, pots, garden decor items, bulbs, pebbles, and related accessories is offered to customers through its website. Operations focus on direct-to-consumer sales, with products sourced and delivered to support home gardening needs across India. Co-founders include Satender Kumar, Nandu Singh, and Nidhi Singh.
Nurserylive's top competitors include Green Brigade, Leafy Island and Setgreen.
Nurserylive has 8 investors. Key investors include Accops, Abhilash Sonwane, Nikhil Jain, Rakesh Kumar Mistry, and Radhakrishnan Kupathil.
The valuation of Nurserylive is $4.93M as of Jan 2022.
Nurserylive is associated with 2 legal entities: Experttag Ecommerce Private Limited, Experttag Ecommerce Llp.
The legal entities of Nurserylive currently have 3 directors, including Nidhi Singh, Nandu Surendra Singh, Yamini Vinod Kumar Vashishtha.
The website of Nurserylive receives about 503 thousand visits a month and ranks #108,041 among all websites worldwide.