About Nurturing Green
Nurturing Green is an Agriculture company based in Gurugram (India) founded in 2009 by Annu Grover. It operates in the Agriculture and Consumer sectors. Nurturing Green has raised $192.1 thousand across 5 funding rounds from investors including Vijay Shekhar Sharma, Mohit Goel and I3 Consulting. The company has 60 employees. Nurturing Green was last valued at $522.06 thousand in September 2013. Its chief executive, as recorded, is Annu Grover. Its website nurturinggreen.in draws about 18 thousand monthly visits. Its Indian entity Nurturing Green Plantation Private Limited reported revenue of ₹22.02 Cr. Nurturing Green offers products and services including Indoor Plants, Pots and Planters, and Plant Care Products. Its focus areas include Retail, Home Improvements, B2C Commerce and Decor. Its competitors include Ugaoo, Urvann and Kyari; 3 of its 3 listed competitors have raised funding.
Company details
Online retail store offering organic plants. It enables customers to purchase plants belonging to a range of categories such as bonsai plants, bamboo, indoor plants, and stressbuster plants. Also sells items like plant pots, plant care products, gardening tool, and provides interior designing and landscaping services.
- Headquarters Gurugram, India
- Employees 60
- Founders Annu Grover
- SectorsAgricultureConsumer
- Email••••••••
- Phone•••• ••••
- Website nurturinggreen.in
- Social LinkedIn X Facebook Instagram
- Legal Name Nurturing Green Plantation Private Limited
- Date of Incorporation 18 May, 2016
- Jurisdiction Noida, Uttar Pradesh, India
- Annual Revenue₹22.02 Cr
FY 2025 · +23% YoY
- Net Loss-₹1.12 Cr
FY 2025 · -5% margin
- EBITDA-₹35.6 Lakh
FY 2025 · -2% margin
- Total Equity Funding$192.1K (USD)
in 5 rounds
- Latest Funding Round$57.77K (USD), Debt – Conventional
Jan 2025
- InvestorsI3 Consulting
& 3 more
- Employee Count60
Associated legal entities of Nurturing Green
Nurturing Green is associated with 2 registered companies on The Company Check; the primary company is Nurturing Green Plantation Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Nurturing Green Plantation Private Limited CIN U74999UP2016PTC083306 | Active | 18 May 2016 | Noida, Uttar Pradesh | ₹22.0 Cr | 60 | 3 | View details |
| Nurturing Green Retail Private Limited CIN U52100DL2011PTC214861 | Under Process Of Striking Off | 25 Feb 2011 | Delhi, Delhi | ₹0.1 Cr | 4 | 2 | View details |
Products & Services of Nurturing Green
Nurturing Green offers a comprehensive portfolio of products and services, including Indoor Plants, Pots and Planters, and Plant Care Products.
Variety of indoor plants for home decoration and air purification
Durable pots in various materials for planting needs
Essentials like fertilizers and sprays for plant maintenance
Funding Insights of Nurturing Green
Nurturing Green has successfully raised a total of $192.1K across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $57.77 thousand completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $192,098
- Total Rounds 5
- Last Round Debt – Conventional — $57,768
- First Round $87,190
(Mar 2012)
- Investors Count 4
All 5 funding rounds of Nurturing Green with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2025 | $57,768 | Debt – Conventional | – | – | |
| Jan 2025 | $57,768 | Angel Round | – | – | |
| Jun 2019 | Seed | – | Vijay Shekhar Sharma | ||
| Sep 2013 | $47,141 | Seed | $522,064 | I3 Consulting | – |
| Mar 2012 | $87,190 | Seed | $527,634 | I3 Consulting | – |
Last known valuation $522,064 (Sep 2013). 4 investors in total: 1 institutional and 3 angel.
Investors in Nurturing Green
Nurturing Green has secured backing from 4 investors, including angel and institutional investors. Prominent investors backing the company include Vijay Shekhar Sharma, Mohit Goel and I3 Consulting.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| i3c.in | ||||
VS Vijay Shekhar Sharma | Founder of Paytm, leading Indian fintech innovator and active angel investor | unknown_0a4c0b46c19d4784a | ||
MG Mohit Goel | unknown_4b8e97081d784d128 | |||
VS Vineeta Singh | Co-founder of SUGAR Cosmetics, angel investor, and Shark Tank India judge | unknown_01f4996704c34996a |
Investor details for Nurturing Green
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Nurturing Green Plantation Private Limited (Nurturing Green)
Nurturing Green Plantation Private Limited is the primary company behind Nurturing Green. The boards of the 2 registered companies of Nurturing Green currently have 4 directors; the longest-serving is Annu Grover, appointed in 2011. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Annu Grover DIN 02821329 | Director | 25 Feb 2011 | 15 yrs 7 mo | Nurturing Green Retail Private Limited, Nurturing Green Plantation Private Limited |
| Sandeep Uppal DIN 01793868 | Nominee Director | 01 Dec 2011 | 14 yrs 10 mo | Nurturing Green Retail Private Limited |
| Shivani Gupta DIN 02798367 | Director | 01 Jan 2024 | 2 yrs 9 mo | Nurturing Green Plantation Private Limited |
| Tara Chand Gupta DIN 11315721 | Director | 25 Sep 2025 | 1 yr | Nurturing Green Plantation Private Limited |
People of Nurturing Green
6 people are tracked at Nurturing Green (1 in leadership, 5 in team); the tracked headcount is 60.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
nikhil grover | AGM - Brand Marketing | Team |
Shalanki Gupta | Design Intern | Team |
Shakeel Khan | Sr. Graphic Designer | Team |
Neha Chauhan | HR Executive | Team |
Sabir Shaikh | Senior Supply Chain Manager | Team |
Complete people profiles for Nurturing Green
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of Nurturing Green
Figures of Nurturing Green Plantation Private Limited, the primary company behind Nurturing Green, for FY 2025. Revenue was ₹22.02 Cr (+23% year on year). Net loss was -₹1.12 Cr (-5% margin). EBITDA was -₹35.6 Lakh (-2% margin). Revenue has grown at a compounded annual rate of +26% over three years and +21% over five years.
- ₹22.02 CrRevenue · FY 2025 · +23% YoY
- -₹1.12 CrNet loss · -5% margin
- -₹35.6 LakhEBITDA · -2% margin
- ₹1.3 LakhPaid-up capital
- 60Employees (provident fund records)
- +26%Revenue CAGR, 3 years
- +21%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Nurturing Green Plantation Private Limited are on its company page.
Detailed financial statements for Nurturing Green
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Nurturing Green
3 dated milestones of Nurturing Green across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Nurturing Green is founded.
- Funding First funding round of $87K.
- Funding Latest funding round, Debt – Conventional, of $58K.
Competitors of Nurturing Green
Nurturing Green has 3 listed competitors in our database, 3 of them funded. They include Ugaoo, Urvann and Kyari.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ugaoo.com | 2015 | Pune, India | $8.95M | 123 | Online plant nursery and gardening store | |
| urvann.com | 2021 | Delhi, India | $384,561 | 36 | Online B2C marketplace offering garden supplies and accessories | |
| kyari.co | 2021 | Indore, India | $1.04M | 27 | Indoor plants, planters, and plant care solutions are provided. |
Detailed competitors of Nurturing Green
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Nurturing Green
The website of Nurturing Green (nurturinggreen.in) receives about 18.5K visits a month.
- Monthly visits18.5K
▲ 71.7% vs previous month
Websites whose visitors overlap most with Nurturing Green. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ugaoo.com | 100% | 1M | #44,365 | View details | |
| nurserylive.com | 91% | 502.5K | #108,041 | View details | |
| plantorbit.com | 84% | View details | |||
| mybageecha.com | 81% | 91K | #353,460 | View details | |
| urvann.com | 79% | 584.2K | #100,921 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 39 similar websites and full traffic analytics for Nurturing Green
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 39 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Crop Tech & Equipment
3 companies that operate in the same segment as Nurturing Green (Crop Tech & Equipment) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of climate-smart deeptech solutions for renewable energy and sustainable agriculture | 2010 | Pune, Maharashtra, India | USD 76.38 M | USD 56.11 M | 702 | |
Manufacturer and distributor of irrigation equipment | 1963 | Jalgaon, Maharashtra, India | USD 679.04 M | 12,280 | ||
AgroStar is engaged in providing agricultural products and solutions. | 2013 | Pune, Maharashtra, India | USD 208.82 M | USD 31.86 M | 1,249 |
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Frequently Asked Questions about Nurturing Green
Nurturing Green was founded in 2009 and raised its 1st funding round 3 years after it was founded.
Nurturing Green is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Annu Grover is the CEO of Nurturing Green, as recorded in our data. They have also founded this company.
Nurturing Green is a funded company, having raised a total of $192.1K across 5 funding rounds to date. The company's 1st funding round was a Seed of $87.19K, raised on Mar 2012.
Nurturing Green has 60 employees.
The primary company behind Nurturing Green, Nurturing Green Plantation Private Limited, reported revenue of ₹22.02 Cr for FY 2025, up 23% year on year.
Online retail store offering organic plants. It enables customers to purchase plants belonging to a range of categories such as bonsai plants, bamboo, indoor plants, and stressbuster plants. Also sells items like plant pots, plant care products, gardening tool, and provides interior designing and landscaping services.
Nurturing Green offers Indoor Plants, Pots and Planters, and Plant Care Products.
Nurturing Green has 4 investors. Key investors include Vijay Shekhar Sharma, Mohit Goel, I3 Consulting, and Vineeta Singh.
The valuation of Nurturing Green is $522.06K as of Sep 2013.
Nurturing Green is associated with 2 legal entities: Nurturing Green Plantation Private Limited, Nurturing Green Retail Private Limited.