About Omeda
Omeda is a Technology company based in Lincolnshire (United States) founded in 1996. Cloud based platform offering marketing suite to enterprises. The company has 171 employees. Omeda has completed 2 acquisitions, including Hallmark Data and Sunbelt Fulfillment Services. Its chief executive, as recorded, is Aaron Oberman. Its website omeda.com draws about 70 thousand monthly visits. Omeda offers products and services including Integrated Audience Data Platform, Customer Data Platform, Workflow and Process Automation, Multichannel Engagement, and Email Engagement. Its focus areas include Enterprise Applications, MarketingTech and Suite. Its legal entity is OMEDA HOLDINGS, LLC. Its competitors include HubSpot, Adobe and ActiveCampaign; 2 of its 3 listed competitors have raised funding.
Company details
Omeda was founded in 1996 and is headquartered in Lincolnshire, United States. A cloud-based platform is provided to enterprises in the marketing technology sector. Services encompass data management and governance, email and marketing automation, consent management, content engagement, analytics and reporting, as well as subscription and fulfillment management. Operations focus on supporting enterprise-level marketing workflows through integrated digital tools.
- Investors
- Employee Count171
- Investments & AcquisitionsHallmark Data
& 1 more
Products & Services of Omeda
Omeda offers a comprehensive portfolio of products and services, including Integrated Audience Data Platform, Customer Data Platform, Workflow and Process Automation, Multichannel Engagement, and Email Engagement.
Platform to aggregate and activate audience data for revenue growth
Tool for managing customer data in media workflows
System to streamline operations for media businesses
Platform for audience interactions across channels
Tool for automated email campaigns and audience retention
Service for handling subscriptions and user preferences
Funding Insights of Omeda
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Omeda with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | Private Equity Round | – | Sverica Capital | – |
1 investors in total: 1 institutional.
Investors in Omeda
Omeda has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Sverica Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity fund. | sverica.com | Boston, United States |
Investor details for Omeda
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People of Omeda
2 people are tracked at Omeda (2 in leadership); the tracked headcount is 171.
| Name | Role | Group |
|---|---|---|
Aaron Oberman | CEO | Leadership |
Alaine Kotze | Chief Financial Officer | Leadership |
Complete people profiles for Omeda
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Omeda
Omeda has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Hallmark Data and Sunbelt Fulfillment Services.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Integrated Cross Channel Marketing platform for Publishers | halldata.com | Skokie, United States | 1967 | Mar 2016 | •••• | |
Book and periodical publishing fulfillment services are provided. | sunbeltfs.com | Brentwood, United States | 1981 | Feb 2016 | •••• |
Complete acquisition details for Omeda
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Timeline of Omeda
4 dated milestones of Omeda across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Omeda is founded.
- Acquisition Acquires Sunbelt Fulfillment Services.
- Acquisition Acquires Hallmark Data.
- Funding First funding round.
Competitors of Omeda
Omeda has 3 listed competitors in our database, 2 of them funded. They include HubSpot, Adobe and ActiveCampaign.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| adobe.com | 1982 | San Jose, United States | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | ||
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. |
Detailed competitors of Omeda
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Web traffic of Omeda
The website of Omeda (omeda.com) receives about 69.9K visits a month and ranks #537,378 among all websites worldwide, #4,232 in Business Services.
- Monthly visits69.9K
▲ 28% vs previous month
- Unique visitors28.4K
per month
- Global rank#537,378
among all websites
- Category rank#4,232
Business and Consumer Services · Business Services
- Bounce rate43%
- Pages per visit3.0
- Average visit2 min 00 sec
- DevicesDesktop 58% · Mobile 42%
Websites whose visitors overlap most with Omeda. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
palgrave-journals.com | palgrave-journals.com | 100% | – | ||
infogrouplistservices.com | infogrouplistservices.com | 80% | – | ||
| zillow.com | 78% | 321.9M | #68 | View details | |
| 89degrees.com | 72% | View details | |||
reverseonlineinteractive.com | reverseonlineinteractive.com | 72% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Omeda
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- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Omeda (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Omeda
Complete news archive for Omeda
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Frequently Asked Questions about Omeda
Omeda was founded in 1996 and raised its 1st funding round 26 years after it was founded.
Omeda is headquartered in Lincolnshire, United States. It is registered at Lincolnshire, Illinois, United States.
Aaron Oberman is the CEO of Omeda, as recorded in our data.
Omeda has 171 employees.
Omeda was founded in 1996 and is headquartered in Lincolnshire, United States. A cloud-based platform is provided to enterprises in the marketing technology sector. Services encompass data management and governance, email and marketing automation, consent management, content engagement, analytics and reporting, as well as subscription and fulfillment management. Operations focus on supporting enterprise-level marketing workflows through integrated digital tools.
Omeda's top competitors include HubSpot, Adobe and ActiveCampaign.
Omeda offers Integrated Audience Data Platform, Customer Data Platform, Workflow and Process Automation, Multichannel Engagement, and 2 more products and services.
Omeda has made 2 acquisitions, including Hallmark Data, and Sunbelt Fulfillment Services.
Omeda has 1 investor. Key investors include Sverica Capital.
Omeda operates through Omeda Holdings, Llc.