Onnit

Austin, United States Founded: 2010 • Age: 16 yrs Acquired By Unilever
Fitness and wellness services are provided via an online platform.

About Onnit

Onnit is a company based in Austin (United States) founded in 2010 by Aubrey Marcus was acquired by Unilever in April 2021. Onnit operates in a competitive market with competitors including Cult.fit, EGYM, Flexifyme, CoachUp and Ritual, among others.

  • Headquarter Austin, United States
  • Founders Aubrey Marcus
  • Sectors
    Healthcare
  • Website category Health · Nutrition Diets and Fitness
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website onnit.com
  • Social LinkedIn X Instagram YouTube
  • Acquired by Unilever (Apr 2021)
  • Legal Name Onnit Labs, Inc.
Key Metrics

Apps and channels of Onnit

its YouTube channel PowerfulJRE has 20.3M subscribers and 30 videos.

PowerfulJRE
YouTube 20.3M subscribers 30 videos Autos & Vehicles
Open channel

Videos from Onnit

The most watched videos on Onnit's YouTube channel, PowerfulJRE (20.3M subscribers). Click a video to play it here.

Joe Rogan Experience #2378 - Charlie Sheen
5.1M views
Joe Rogan Experience #2379 - Matthew McConaughey
3.7M views
Joe Rogan Experience #2375 - Tim Dillon
2.8M views
Joe Rogan Experience #2382 - Andrew Santino
2.3M views

More on PowerfulJRE.

Investors in Onnit

Onnit has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Unilever.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
A global consumer goods business with diverse product offerings.
1872unilever.comLondon, United Kingdom
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Investor details for Onnit

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  • Round participation
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People of Onnit

40 people are tracked at Onnit (16 in leadership, 24 in team).

NameRoleGroup
Aubrey Marcus
Founder & CEOLeadership
Andrew Nafziger
Director - BI And AnalyticsLeadership
Ashley Montgomery
Vice President of RevenueLeadership
Kamile Ishiyama Dotson Pmp
Chief Of StaffLeadership
Larry Maloney
General Manager Of Gym OperationsLeadership
Travis Bowe Cpa
Chief Executive OfficerLeadership
Lauren Brown
Director Of People OperationsLeadership
Christina Cartwright
Chief Revenue Officer (cro)Leadership
Nicole Tartaglia
Director Of AmazonLeadership
Nomit Shah
Chief Financial OfficerLeadership
Stephanie Angel
Director, Commercial FinanceLeadership
Caitlin Sivera
Director Of Organizational DevelopmentLeadership
Lindsey Rodriguez
Vice President, Quality & Regulatory AffairsLeadership
Christian Pitti
Personal Assistant To Chief Executive OfficerLeadership
Sherry Zeng-Fargas
Director Of Retail Sales StrategyLeadership
Emily Winkler
Director Of QualityLeadership
Zelmar A. Tovar
ControllerTeam
Kelsie McCord
Retention CoordinatorTeam
Kinal Patel
Supplier Quality ManagerTeam
Kaci Kapetanopoulos (Budnik)
Revenue Accounting ManagerTeam

20 more people are available in the full profile.

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Complete people profiles for Onnit

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Timeline of Onnit

2 dated milestones of Onnit across 11 years, from founding to its latest funding, stage changes and deals.

  1. Founded Onnit is founded.
  2. Exit Acquired by Unilever.

Competitors of Onnit

Onnit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cult.fit, EGYM, Flexifyme, CoachUp and Ritual, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
cult.fit2016Bengaluru, India$666.57M1,832
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts
egym.com2010Munich, Germany$580.42M265
Provider of smart exercising equipment and mobile-based app for trainers and individuals
flexifyme.com2021Pune, India$3.41M35
Provider of a digital healthcare platform offering AI-powered physiotherapy and yoga programs
coachup.com2011Boston, United States$10.87M8
Online marketplace connecting athletes with private sports coaches is provided.
ritual.io2018South Bend, United States$4.77M–
Online guided courses for mental and physical health are provided.
betheshyft.com2019Gurugram, India$6.68M14
Personalized wellness services for yoga, meditation, and nutrition are offered.
nrise.net2011Seoul, South Korea$9.63M–
Developer of social platform applications
virtusan.com2020Horw, Switzerland––
Develops digital tools for sleep, stress, and health improvement for individuals and businesses.
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Detailed competitors of Onnit

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Web traffic of Onnit

The website of Onnit (onnit.com) receives about 409.8K visits a month and ranks #137,746 among all websites worldwide, #4,175 in Nutrition Diets and Fitness.

  • Monthly visits
    409.8K

    ▲ 10.3% vs previous month

  • Unique visitors
    175.1K

    per month

  • Global rank
    #137,746

    among all websites

  • Category rank
    #4,175

    Health · Nutrition Diets and Fitness

Similar websites

Websites whose visitors overlap most with Onnit. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
xbrain.co.uk
xbrain.co.uk
100%
–#4,310,578–
roguefitness.com
84%
3M#19,645View details
takethesis.com
76%
132.5K#273,204View details
gnc.com
72%
3.3M#17,901View details
1stphorm.com
1stphorm.com
71%
–#90,854–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Onnit

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Onnit

Unilever Acquires Wellness And Lifestyle Company Onnit
Globalcosmeticsnews β€’ 5 years ago
Unilever Expands Portfolio Acquires Onnit
Investorsking β€’ 5 years ago
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Complete news archive for Onnit

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Onnit

10 companies that operate in the same segment as Onnit (Traditional Health & Nutrition), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Manufacturer of generics formulations
2002Bridgewater, New Jersey, United States–USD 3.02 B8,300
Biosimilar therapeutics are developed for oncology and autoimmune diseases.
2010Redwood City, California, United StatesUSD 143.62 MUSD 42.17 M228
Oral solid drug delivery systems are manufactured and developed.
1985Mumbai, Maharashtra, IndiaUSD 42.49 MUSD 89.42 M962
Ophthalmic pharmaceuticals and instruments are developed for eye care.
1853Bridgewater, New Jersey, United States–USD 5.1 B13,500
Generic pharmaceuticals are manufactured by Teva Pharmaceuticals.
1901Petah Tikva, Central District, IsraelUSD 500 MUSD 18.74 B51,792
Generic, semi-solid, and liquid dosage forms are manufactured.
1990Bengaluru, Karnataka, India–USD 508.93 M5,180
Pharmaceutical products are developed and marketed globally.
2009Montville, New Jersey, United StatesUSD 155.92 M––
Specialty generic pharmaceuticals and APIs are manufactured and marketed.
1983Mumbai, Maharashtra, India–USD 6.21 B25,870
Pharmaceutical company engaged in developing, manufacturing, and marketing a diverse range of pharmaceutical formulations
1991Delhi, Delhi, IndiaUSD 367.2 MUSD 1.52 B21,320
Generics, biosimilars, APIs, and vaccines are manufactured by Wockhardt.
1967Mumbai, Maharashtra, India–USD 353.53 M3,410
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Frequently Asked Questions about Onnit

Onnit was founded in 2010.

Onnit is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Aubrey Marcus is the current CEO of Onnit. They have also founded this company.

Onnit was founded in 2010 in Austin, United States, and operates as an online platform in the fitness and wellness sector. Certification courses for fitness professionals are offered, along with a community platform for challenges. An e-commerce section is included for supplements, accessories, and equipment, serving users primarily in the United States.

Onnit's top competitors include Cult.fit, EGYM and CoachUp.

Onnit has 1 investor. Key investors include Unilever.

Onnit operates through Onnit Labs, Inc..

Yes. Onnit was acquired by Unilever in April 2021.

The website of Onnit receives about 410 thousand visits a month and ranks #137,746 among all websites worldwide.

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