About Onnit
Onnit is a company based in Austin (United States) founded in 2010 by Aubrey Marcus was acquired by Unilever in April 2021.. Onnit operates in a competitive market with competitors including Cult.fit, EGYM, Flexifyme, CoachUp and Ritual, among others.
- Headquarter Austin, United States
- Founders Aubrey Marcus
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Sectors
Healthcare
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Email
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Phone
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Website
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Social
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- Legal Name Onnit Labs, Inc.
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Funding Insights of Onnit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Onnit
Onnit has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Unilever. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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A global consumer goods business with diverse product offerings.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Onnit
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Onnit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Onnit Comparisons
Competitors of Onnit
Onnit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cult.fit, EGYM, Flexifyme, CoachUp and Ritual, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts
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| domain | founded_year | HQ Location |
Provider of smart exercising equipment and mobile-based app for trainers and individuals
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Provider of a digital healthcare platform offering AI-powered physiotherapy and yoga programs
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| domain | founded_year | HQ Location |
Online marketplace connecting athletes with private sports coaches is provided.
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| domain | founded_year | HQ Location |
Online guided courses for mental and physical health are provided.
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| domain | founded_year | HQ Location |
Personalized wellness services for yoga, meditation, and nutrition are offered.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Onnit
Frequently Asked Questions about Onnit
When was Onnit founded?
Onnit was founded in 2010.
Where is Onnit located?
Onnit is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Who is the current CEO of Onnit?
Aubrey Marcus is the current CEO of Onnit. They have also founded this company.
What does Onnit do?
Onnit was founded in 2010 in Austin, United States, and operates as an online platform in the fitness and wellness sector. Certification courses for fitness professionals are offered, along with a community platform for challenges. An e-commerce section is included for supplements, accessories, and equipment, serving users primarily in the United States.
Who are Onnit's investors?
Onnit has 1 investor. Key investors include Unilever.