About Onto
Onto is a Transportation, Automotive & Logistics company based in Birmingham (United Kingdom) founded in 2017. Electric car subscriptions are offered via an app-based platform. It operates in the Transportation, Automotive & Logistics and Travel & Hospitality sectors. Onto has raised $240.91 million across 8 funding rounds from investors including TotalEnergies, Legal & General and Cerebrum Technologies. The company has 77 employees. Onto was last valued at $24.31 million in November 2019. Its website on.to draws about 12 thousand monthly visits. Its focus areas include Auto, Auto Retail & Aftersales, Financial Services and Finance. Its legal entity is ONTO HOLDINGS LIMITED. Its competitors include Drover, Wagonex and WeVee; 3 of its 3 listed competitors have raised funding.
Company details
Onto was founded in 2017 in Birmingham, United Kingdom, and operates in the electric vehicle mobility sector. Subscriptions for electric cars are facilitated through a mobile app available on Android and iOS devices. Users are required to submit personal details, payment information, location, and license data to access rental services on a subscription basis. The platform manages the entire process digitally.
- Annual Revenue$17.4 M (USD)958as on Dec 31, 2021
- Net Profit-$21.7 M (USD)-367as on Dec 31, 2021
- EBITDA-$22.89 M (USD)-393as on Dec 31, 2021
- Total Equity Funding$240.91M (USD)
in 8 rounds
- Latest Funding Round$122.89M (USD), Debt – Conventional
Jan 2023
- InvestorsTotalEnergies
& 10 more
- Employee Count77
Funding Insights of Onto
Onto has successfully raised a total of $240.91M across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $122.89 million completed in January 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $240.91M
- Total Rounds 8
- Last Round Debt – Conventional — $122.89M
- Investors Count 11
All 8 funding rounds of Onto with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2023 | $122.89M | Debt – Conventional | – | – | |
| Jul 2022 | $60M | Series C | – | Legal & General | |
| Jul 2021 | Debt – Conventional | – | – | ||
| Mar 2021 | $175M | Series B | – | Alfvén & Didrikson | |
| Nov 2019 | $3.22M | Series A | $24.31M | – | – |
| Dec 2018 | $2.65M | Series A | $10.32M | – | – |
| Mar 2018 | $43,000 | Seed | $••••• | – | – |
| Jun 2017 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2019 | $24.31M | •••••••• |
| Dec 2018 | $10.32M | •••••••• |
Last known valuation $24.31M (Nov 2019). 11 investors in total: 11 institutional.
Investors in Onto
Onto has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include TotalEnergies, Legal & General and Cerebrum Technologies.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment strategies are provided across diverse asset classes and markets. | 1965 | cdpq.com | Quebec City, Canada | |
Private equity firm focused on multiple sectors | 2013 | pollenstreetgroup.com | London, United Kingdom | |
Early & mid-stage life sciences and tech focused VC firm investing primarily in Sweden | alfvendidrikson.com | Stockholm, Sweden | ||
Seed-stage tech investments are made in UK-based startups. | accelerated.ventures | London, United Kingdom | ||
| jimoneillfamilyoffice.tcc.mode | ||||
TotalEnergies is engaged in producing and marketing multi-energy solutions. | 1924 | totalenergies.com | Paris, France | |
Investments are made in innovative startups and scale-ups by Achmea. | achmeainnovationfund.nl | Amsterdam, Netherlands | ||
Early-stage tech startups are funded by this venture capital firm. | jamjarinvestments.com | London, United Kingdom | ||
Life, home, pet, and general insurance services are offered online. | 1836 | legalandgeneral.com | London, United Kingdom | |
AR, VR, and AI services are provided by Cerebrum Technologies. | 2020 | cerebrumtechnologies.com | Cankaya, Turkey |
Investor details for Onto
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of Onto
4 dated milestones of Onto across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Onto is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Debt – Conventional, of $122.9M.
Competitors of Onto
Onto has 3 listed competitors in our database, 3 of them funded. They include Drover, Wagonex and WeVee.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| joindrover.com | 2015 | London, United Kingdom | $55.08M | 4,127 | Car subscription services are provided via an online platform. | |
| wagonex.com | 2016 | London, United Kingdom | $5.49M | 11 | Cars are offered via an online subscription platform. | |
| wevee.uk | 2019 | London, United Kingdom | $7M | 41 | Electric car-leasing services are offered via an online platform. |
Detailed competitors of Onto
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Onto
The website of Onto (on.to) receives about 12K visits a month.
- Monthly visits12K
▲ 50.3% vs previous month
Websites whose visitors overlap most with Onto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
snurl.com | snurl.com | 100% | #8,019,281 | – | |
| linkbee.com | 66% | View details | |||
sn.im | sn.im | 66% | – | ||
snipr.com | snipr.com | 66% | – |
Top companies in Automotive Retail & Aftersales
2 companies that operate in the same segment as Onto (Automotive Retail & Aftersales) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M |
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Related news about Onto
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Frequently Asked Questions about Onto
Onto was founded in 2017.
Onto is headquartered in Birmingham, United Kingdom. It is registered at Birmingham, England, United Kingdom.
Onto is a funded company, having raised a total of $240.91M across 8 funding rounds to date.
Onto has 77 employees.
Annual revenue of Onto is $17.4M as on Dec 31, 2021.
Onto was founded in 2017 in Birmingham, United Kingdom, and operates in the electric vehicle mobility sector. Subscriptions for electric cars are facilitated through a mobile app available on Android and iOS devices. Users are required to submit personal details, payment information, location, and license data to access rental services on a subscription basis. The platform manages the entire process digitally.
Onto has 11 investors. Key investors include TotalEnergies, Legal & General, Cerebrum Technologies, Caisse de depot et placement du Quebec, and Pollen Street.
The valuation of Onto is $24.31M as of Nov 2019.
Onto operates through Onto Holdings Limited.