About Opal
Opal is a Technology company based in Atlanta (United States) founded in 2013. Cloud-based marketing planning software is provided for ad campaigns. It operates on a SaaS (Software-as-a-Service) model. Opal has raised $4.5 million across 2 funding rounds. Opal offers products and services including Opal Platform, Campaign Planner, and Content Calendar. Its focus areas include Software and Marketing Software. Its legal entity is Atomized, LLC. Its competitors include Aprimo, Alembic and ThinkVine; 3 of its 3 listed competitors have raised funding.
Company details
A comprehensive marketing platform is offered by Opal, focusing on connecting strategy to tactical execution. Solutions are provided for project management, content marketing, and communication teams. The platform is built for enterprise customers, addressing challenges of working at scale with time-saving tools and dedicated support. Integration with favorite programs is supported to facilitate seamless workflows. Marketing plans are visualized through tools like campaign planners and content calendars, ensuring alignment across teams and channels.
- Headquarters Atlanta, United States
- SectorsTechnology
- Phone•••• ••••
- Website atomized.com
- Social LinkedIn X
- Legal Name Atomized, Llc
- Total Equity Funding$4.5M (USD)
in 2 rounds
- Latest Funding Round$2.5M (USD), Seed
Jan 2017
Products & Services of Opal
Opal offers a comprehensive portfolio of products and services, including Opal Platform, Campaign Planner, and Content Calendar.
A platform built for marketers with AI empowerment.
Tool used for planning marketing campaigns effectively.
Calendar used for visualizing marketing content timelines.
Funding Insights of Opal
Opal has successfully raised a total of $4.5M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.5 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.5M
- Total Rounds 2
- Last Round Seed — $2.5M
- First Round $2M
(Feb 2015)
All 2 funding rounds of Opal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $2.5M | Seed | – | – | – |
| Feb 2015 | $2M | Seed | – | – | – |
People of Opal
25 people are tracked at Opal (12 in leadership, 1 in board & advisors, 12 in team).
| Name | Role | Group |
|---|---|---|
Katie Pocklington | VP Of Enterprise | Leadership |
George Huff | CEO | Leadership |
Erynn Baird | Head Of Marketing | Leadership |
Jessica Carver | VP, Finance & Operations | Leadership |
Colin Savoy | VP, General Counsel, Corporate Secretary | Leadership |
Andy Hugelier | VP Of Product | Leadership |
David Gorman | Co-Founder & SVP, Product | Leadership |
Emma Paul | Director Of Product Management | Leadership |
Kendall Shepherd | Director, People & Culture | Leadership |
Matt Oxley | President And Co-founder | Leadership |
Joey Gudenas | Art Director | Leadership |
Jeremy Running | Director Of Technical Operations And GRC | Leadership |
Steve Giannini | Co-Founder, Board Director & Advisor | Board & advisors |
Susan Humm | Contract Controller | Team |
Lee Dussinger | Senior Content & Product Marketer | Team |
Alyssa Newkirk | Senior Staff Accountant | Team |
Scott Pemberton | Enterprise Account Executive | Team |
Bennett Chiongbian | Enterprise Business Development Rep. | Team |
Hamid Nasiri | Administrative Assistant | Team |
Sandy Huang | Senior Product Designer | Team |
5 more people are available in the full profile.
Complete people profiles for Opal
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Opal
3 dated milestones of Opal across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Opal is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Seed, of $2.5M.
Competitors of Opal
Opal has 3 listed competitors in our database, 3 of them funded. They include Aprimo, Alembic and ThinkVine.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aprimo.com | 1998 | Indianapolis, United States | $46.5M | 229 | Digital assets and marketing activities are managed for businesses. | |
| getalembic.com | 2018 | San Francisco, United States | $67.45M | 46 | Alembic is recognized for providing AI-driven marketing analytics solutions. | |
| thinkvine.com | 2000 | Cincinnati, United States | $10.85M | 35 | Marketing campaigns are optimized across digital and traditional channels. |
Detailed competitors of Opal
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Opal (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Opal
Opal was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Opal is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Opal is a funded company, having raised a total of $4.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Feb 2015.
A comprehensive marketing platform is offered by Opal, focusing on connecting strategy to tactical execution. Solutions are provided for project management, content marketing, and communication teams. The platform is built for enterprise customers, addressing challenges of working at scale with time-saving tools and dedicated support. Integration with favorite programs is supported to facilitate seamless workflows. Marketing plans are visualized through tools like campaign planners and content calendars, ensuring alignment across teams and channels.
Opal offers Opal Platform, Campaign Planner, and Content Calendar.
Opal operates through Atomized, Llc.