About OpBandit
OpBandit is a Technology company based in Washington (United States) founded in 2012, and was acquired by Vox Media in April 2015. Reader behavior is tracked to optimize content for publishers. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Content Marketing and Content Optimization. Its competitors include Kapost, Meebo and Opal Labs; 3 of its 3 listed competitors have raised funding.
Company details
OpBandit was founded in 2012 to provide content optimization services for publishers in the media and entertainment sectors. Reader data and behaviors are monitored to identify suitable content variations, such as adjusted headlines and images, depending on access methods like direct website visits or social media links from Facebook or Twitter. Tools are supplied for publishers and marketers to evaluate performance differences across these variations.
- Headquarters Washington, United States
- Stage Acquired
- SectorsTechnology
- Website opbandit.com
- Social LinkedIn X Facebook
- Acquired by Vox Media (Apr 2015)
Investors in OpBandit
OpBandit has secured backing from 1 investor. Prominent investors backing the company include Vox Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital media publishing network | 2005 | voxmedia.com |
Investor details for OpBandit
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- Round participation
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Timeline of OpBandit
2 dated milestones of OpBandit across 3 years, from founding to its latest funding, stage changes and deals.
- Founded OpBandit is founded.
- Exit Acquired by Vox Media.
Competitors of OpBandit
OpBandit has 3 listed competitors in our database, 3 of them funded. They include Kapost, Meebo and Opal Labs.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kapost.com | 2010 | Boulder, United States | $19.87M | Content optimization software is provided for marketing workflows and analytics. | ||
| meebo.com | 2005 | Mountain View, United States | $65M | 93 | Instant messaging and social networking service provider | |
| workwithopal.com | 2010 | Portland, United States | $25.6M | 64 | Collaborative content planning and marketing management solution |
Detailed competitors of OpBandit
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Top companies in MarketingTech
3 companies that operate in the same segment as OpBandit (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about OpBandit
OpBandit was founded in 2012.
OpBandit is headquartered in Washington, United States. It is registered at Washington, District Of Columbia, United States.
OpBandit was founded in 2012 to provide content optimization services for publishers in the media and entertainment sectors. Reader data and behaviors are monitored to identify suitable content variations, such as adjusted headlines and images, depending on access methods like direct website visits or social media links from Facebook or Twitter. Tools are supplied for publishers and marketers to evaluate performance differences across these variations.
OpBandit has 1 investor. Key investors include Vox Media.
Yes. OpBandit was acquired by Vox Media in April 2015.