About Open Secret
Open Secret is a Consumer company based in Mumbai (India) founded in 2019 by Udit Kejriwal and Ahana Gautam. Healthy snacks and beverages are provided via an online platform. It operates in the Consumer and Retail sectors. Open Secret has raised $17.47 million across 9 funding rounds from investors including Sixth Sense Ventures, Ananta Capital and Orapun Pratheeptham. The company has 142 employees. Open Secret was last valued at $26.36 million in April 2024. Its chief executive, as recorded, is Ahana Gautam. Its website opensecret.in draws about 28 thousand monthly visits. Its Indian entity Immaculatebites Private Limited reported revenue of ₹87.28 Cr. Open Secret offers products and services including Baked Bhujia, Assorted Nutty Cookies, Apple Cider Vinegar, Sweet Nuts Combo, and Protein Rich Mix. Its focus areas include Food and Agriculture, Food & Beverage Products, Nutrition and Healthcare Nutrition. Its competitors include The Whole Truth Foods, Yoga Bar and True Elements; 3 of its 3 listed competitors have raised funding.
Company details
Open Secret was founded in 2019 in Mumbai, India, as an online platform in the healthy food sector. Products such as cookies, energy bars, nut mixes, and flavored drinks are offered, all made with natural ingredients like nuts, seeds, and whole grains. Operations focus on delivering nutritious options to consumers across India through e-commerce channels.
- Headquarters Mumbai, India
- Employees 142
- Founders Udit Kejriwal, Ahana Gautam
- Stage Minicorn
- SectorsConsumerRetail
- Email••••••••
- Phone•••• ••••
- Website opensecret.in
- Social LinkedIn X Facebook Instagram
- Legal Name Immaculatebites Private Limited
- Date of Incorporation 11 Mar, 2019
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹87.28 Cr
FY 2025 · +62% YoY
- Net Loss-₹7.43 Cr
FY 2025 · -9% margin
- EBITDA-₹4.75 Cr
FY 2025 · -5% margin
- Total Equity Funding$17.47M (USD)
in 9 rounds
- Latest Funding Round$2.08M (USD), Debt – Conventional
Jul 2026
- InvestorsSixth Sense Ventures
& 21 more
- Employee Count142
Associated legal entities of Open Secret
Open Secret operates through Immaculatebites Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Immaculatebites Private Limited CIN U15400MH2019PTC322351 | Active | 11 Mar 2019 | Mumbai, Maharashtra | ₹87.3 Cr | 142 | 4 | View details |
Products & Services of Open Secret
Open Secret offers a comprehensive portfolio of products and services, including Baked Bhujia, Assorted Nutty Cookies, Apple Cider Vinegar, Sweet Nuts Combo, and Protein Rich Mix.
Baked alternative to fried snacks with no palm oil.
Healthy cookies made with nuts for guilt-free snacking.
Vinegar with natural flavors for weight loss and detox.
Assorted nuts flavored for healthy daily consumption.
High-protein blends for fitness and energy boosting.
Funding Insights of Open Secret
Open Secret has successfully raised a total of $17.47M across 9 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $2.08 million completed in July 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.47M
- Total Rounds 9
- Last Round Debt – Conventional — $2.08M
- First Round $1.25M
(Jun 2019)
- Investors Count 22
All 9 funding rounds of Open Secret with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2026 | $3.12M | Series C | – | – | – |
| Jul 2026 | $2.08M | Debt – Conventional | – | – | – |
| Feb 2025 | $171,297 | Seed | – | – | |
| Sep 2024 | $68,999 | Angel Round | – | Orapun Pratheeptham | |
| Jun 2024 | $330,843 | Series B | – | Monet Securities | |
| Apr 2024 | $203,342 | Series B | $26.36M | 40th Floor Capital | |
| Jun 2022 | $9.96M | Series B | – | Ananta Capital | |
| Jul 2021 | $2.36M | Series A | $8.9M | Sixth Sense Ventures | |
| Jun 2019 | $1.25M | Seed | $••••• | Vijay Shekhar Sharma |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2024 | $26.36M | •••••••• |
| Jul 2021 | $8.9M | •••••••• |
| Jun 2019 | $••••• | •••••••• |
Full valuation and stage history of Open Secret
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
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Last known valuation $26.36M (Apr 2024). 22 investors in total: 9 institutional and 13 angel.
Investors in Open Secret
Open Secret has secured backing from 22 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Sixth Sense Ventures, Ananta Capital and Orapun Pratheeptham.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital funding is provided to founders. | resolute.vc | San Francisco, United States | ||
Private equity fund focused on multiple sectors | 2009 | anantacapital.in | Mumbai, India | |
Venture capital fund investing in consumer-focused startups in India. | 2016 | sixthsenseventures.com | Mumbai, India | |
Venture capital firm focused on multiple sectors | Mumbai, India | |||
Venture capital investment firm | z47.com | Bengaluru, India | ||
| wefoundercircle.com | ||||
OP Orapun Pratheeptham | unknown_cb357d54103840358 | |||
SN Sadashiv Nayak | unknown_59d9075f9bdc4898b |
Investor details for Open Secret
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Board of directors of Immaculatebites Private Limited (Open Secret)
Immaculatebites Private Limited is the primary company behind Open Secret. The board of Immaculatebites Private Limited currently have 4 directors; the longest-serving is Ahana Gautam, appointed in 2019. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ahana Gautam DIN 08385484 | Director | 11 Mar 2019 | 7 yrs 8 mo | Immaculatebites Private Limited |
| Swati Punitraj Mehra DIN 06945366 | Nominee Director | 03 Nov 2023 | 3 yrs | Immaculatebites Private Limited |
| Apoorv Gautam DIN 07541929 | Director | 27 Sep 2024 | 2 yrs 1 mo | Immaculatebites Private Limited |
| Jinay Bharat Jain DIN 10209686 | Nominee Director | 20 Aug 2025 | 1 yr 2 mo | Immaculatebites Private Limited |
People of Open Secret
12 people are tracked at Open Secret (5 in leadership, 7 in team); the tracked headcount is 142.
| Name | Role | Group |
|---|---|---|
Udit Kejriwal | Co-Founder & COO | Leadership |
| Co-Founder & CEO | Leadership | |
Pratik Gaur | Head Of Procurement | Leadership |
Saurav Kumar Jha | Chief Operating Officer | Leadership |
Shubham Rajput | Creative Head | Leadership |
Amar Pratap Singh | Assistant Manager - Packaging Development And Procurement | Team |
Shipra Mathur | Gowth-e-commerce And Quick Commerce | Team |
Cheena She/Her | Growth Manager | Team |
Urvi Mewada | Accounts Receivable Manager | Team |
Sankalp Karn | Category Executive | Team |
Bhavesh Bhere | Supply Chain Executive | Team |
Vandana Yadav | Account Manager | Team |
Complete people profiles for Open Secret
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Financials of Open Secret
Figures of Immaculatebites Private Limited, the primary company behind Open Secret, for FY 2025. Revenue was ₹87.28 Cr (+62% year on year). Net loss was -₹7.43 Cr (-9% margin). EBITDA was -₹4.75 Cr (-5% margin). Revenue has grown at a compounded annual rate of +87% over three years and +211% over five years.
- ₹87.28 CrRevenue · FY 2025 · +62% YoY
- -₹7.43 CrNet loss · -9% margin
- -₹4.75 CrEBITDA · -5% margin
- ₹12.6 LakhPaid-up capital
- 142Employees (provident fund records)
- +87%Revenue CAGR, 3 years
- +211%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Immaculatebites Private Limited are on its company page.
Detailed financial statements for Open Secret
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Open Secret
4 dated milestones of Open Secret across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Open Secret is founded.
- Funding First funding round of $1.3M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Debt – Conventional, of $2.1M.
Competitors of Open Secret
Open Secret has 3 listed competitors in our database, 3 of them funded. They include The Whole Truth Foods, Yoga Bar and True Elements.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thewholetruthfoods.com | 2019 | Mumbai, India | $37.6M | 241 | Packaged food products are offered through an online platform. | |
| yogabars.in | 2014 | Bengaluru, India | $23.62M | 257 | Protein-based food products are offered via an online platform. | |
| true-elements.com | 2013 | Pune, India | $3.38M | 580 | Health snacks and supplements are manufactured and marketed. |
Detailed competitors of Open Secret
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Web traffic of Open Secret
The website of Open Secret (opensecret.in) receives about 28K visits a month.
- Monthly visits28K
▲ 27.6% vs previous month
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Open Secret (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 143.51 M | 2,828 |
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Related news about Open Secret
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Frequently Asked Questions about Open Secret
Open Secret was founded in 2019.
Open Secret is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Ahana Gautam is the CEO of Open Secret, as recorded in our data. They have also founded this company.
Open Secret is a funded company, having raised a total of $17.47M across 9 funding rounds to date. The company's 1st funding round was a Seed of $1.25M, raised on Jun 2019.
Open Secret has 142 employees.
The primary company behind Open Secret, Immaculatebites Private Limited, reported revenue of ₹87.28 Cr for FY 2025, up 62% year on year.
Open Secret was founded in 2019 in Mumbai, India, as an online platform in the healthy food sector. Products such as cookies, energy bars, nut mixes, and flavored drinks are offered, all made with natural ingredients like nuts, seeds, and whole grains. Operations focus on delivering nutritious options to consumers across India through e-commerce channels.
Open Secret's top competitors include The Whole Truth Foods, Yoga Bar and True Elements.
Open Secret offers Baked Bhujia, Assorted Nutty Cookies, Apple Cider Vinegar, Sweet Nuts Combo, and Protein Rich Mix.
Open Secret has 22 investors. Key investors include Sixth Sense Ventures, Ananta Capital, Orapun Pratheeptham, Sadashiv Nayak, and Yatin Shah.
The valuation of Open Secret is $26.36M as of Apr 2024.
Open Secret operates through Immaculatebites Private Limited.