Open Secret

Mumbai, India Founded: 2019 • Age: 7 yrs
Healthy snacks and beverages are provided via an online platform.
Annual revenue $4.6M Latest available
Total funding $17.5M 9 rounds
Employees 142 Tracked headcount
Investors 22 Known backers
Products 5 Services tracked
Competitors 9 Brand Intelligence

About Open Secret

Open Secret is a company based in Mumbai (India) founded in 2019 by Udit Kejriwal and Ahana Gautam. Open Secret has raised $17.47 million across 9 funding rounds from investors including Sixth Sense Ventures, Ananta Capital and Orapun Pratheeptham. The company has 142 employees as of April 07, 2024. Open Secret offers products and services including Baked Bhujia, Assorted Nutty Cookies, Apple Cider Vinegar, Sweet Nuts Combo, and Protein Rich Mix. Open Secret operates in a competitive market with competitors including The Whole Truth Foods, Yoga Bar, True Elements, Nourish You and Eat Better, among others.

  • Headquarter Mumbai, India
  • Employees 142 as on 07 Apr, 2024
  • Founders Udit Kejriwal, Ahana Gautam
  • Stage Minicorn
  • Sectors
    Consumer
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Immaculatebites Private Limited
  • Date of Incorporation 11 Mar, 2019
  • Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $4.61 M (USD)
    188.38
    as on Mar 31, 2023
  • Net Profit
    -$2.76 M (USD)
    -117.92
    as on Mar 31, 2023
  • EBITDA
    -$2.99 M (USD)
    -120.76
    as on Mar 31, 2023
  • Total Equity Funding
    $17.47 M (USD)

    in 9 rounds

  • Latest Funding Round
    $2.08 M (USD), Debt – Conventional

    Jul 15, 2026

  • Investors
  • Employee Count
    142

    as on Apr 07, 2024

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Products & Services of Open Secret

Open Secret offers a comprehensive portfolio of products and services, including Baked Bhujia, Assorted Nutty Cookies, Apple Cider Vinegar, Sweet Nuts Combo, and Protein Rich Mix.

Product name locked
Category locked
Primary

Baked alternative to fried snacks with no palm oil.

Product name locked
Category locked
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Healthy cookies made with nuts for guilt-free snacking.

Product name locked
Category locked
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Vinegar with natural flavors for weight loss and detox.

Product name locked
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Assorted nuts flavored for healthy daily consumption.

Product name locked
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High-protein blends for fitness and energy boosting.

People of Open Secret

Headcount 10-50
Employee Profiles 11
Employee Profiles
People
Amar Pratap Singh
Assistant Manager - Packaging Development And Procurement
People
Shipra Mathur
Gowth-e-commerce And Quick Commerce
People
Cheena She/Her
Growth Manager
People
Ahana Gautam
CEO

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Funding Insights of Open Secret

Open Secret has successfully raised a total of $17.47M across 9 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $2.08 million completed in July 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Open Secret

Open Secret has secured backing from 22 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Sixth Sense Ventures, Ananta Capital and Orapun Pratheeptham.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Early-stage venture capital funding is provided to founders.
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Private equity fund focused on multiple sectors
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Venture capital fund investing in consumer-focused startups in India.
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Investor details for Open Secret

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Open Secret

Investments
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Investment portfolio details for Open Secret

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Open Secret

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Detailed financials for Open Secret

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  • Profit trends
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Open Secret Comparisons

Open Secret Primary company
Description
Healthy snacks and beverages are provided via an online plat...
Location
Mumbai, India
Founded Year
2019
Annual Revenue
$4.61 M (USD)
Net Profit
-$2.76 M (USD)
EBITDA
-$2.99 M (USD)
Employees
142
As of 2024
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Peer comparison for Open Secret

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Open Secret

Open Secret operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Whole Truth Foods, Yoga Bar, True Elements, Nourish You and Eat Better, among others.

Company Name Domain Founded year HQ Location Description
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Packaged food products are offered through an online platform.
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Protein-based food products are offered via an online platform.
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Health snacks and supplements are manufactured and marketed.
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Plant-based food products are offered online by Nourish You.
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Multi-category healthy products are offered through an internet-first brand.
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Detailed competitors of Open Secret

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  • Domains and locations
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Latest news on Open Secret

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Complete news archive for Open Secret

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Open Secret

Open Secret was founded in 2019.

Open Secret is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.

Ahana Gautam is the current CEO of Open Secret. They have also founded this company.

Open Secret is a funded company, having raised a total of $17.47M across 9 funding rounds to date.

As of Apr 07, 2024, the latest employee count at Open Secret is 142.

Annual revenue of Open Secret is $4.61M as on Mar 31, 2023.

Open Secret was founded in 2019 in Mumbai, India, as an online platform in the healthy food sector. Products such as cookies, energy bars, nut mixes, and flavored drinks are offered, all made with natural ingredients like nuts, seeds, and whole grains. Operations focus on delivering nutritious options to consumers across India through e-commerce channels.

Open Secret's top competitors include The Whole Truth Foods, Yoga Bar and Lo! Foods.

Open Secret offers Baked Bhujia, Assorted Nutty Cookies, Apple Cider Vinegar, Sweet Nuts Combo, and Protein Rich Mix.

Open Secret has 22 investors. Key investors include Sixth Sense Ventures, Ananta Capital, Orapun Pratheeptham, Sadashiv Nayak, and Yatin Shah.

The valuation of Open Secret is $26.36M as of Apr 2024.

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