About Open Secret
Open Secret is a company based in Mumbai (India) founded in 2019 by Udit Kejriwal and Ahana Gautam.. Open Secret has raised $14.18 million across 6 funding rounds from investors including Sixth Sense Ventures, Ananta Capital and Orapun Pratheeptham. The company has 142 employees as of April 07, 2024. Open Secret offers products and services including Baked Bhujia, Assorted Nutty Cookies, Apple Cider Vinegar, Sweet Nuts Combo, and Protein Rich Mix. Open Secret operates in a competitive market with competitors including The Whole Truth Foods, Yoga Bar, True Elements, Nourish You and Eat Better, among others.
- Headquarter Mumbai, India
- Employees 142 as on 07 Apr, 2024
- Founders Udit Kejriwal, Ahana Gautam
- Stage Minicorn
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Sectors
ConsumerRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Immaculatebites Private Limited
- Date of Incorporation 11 Mar, 2019
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$4.61 M (USD)188.38as on Mar 31, 2023
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Net Profit
$-2.76 M (USD)-117.92as on Mar 31, 2023
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EBITDA
$-2.99 M (USD)-120.76as on Mar 31, 2023
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Total Equity Funding
$14.18 M (USD)
in 6 rounds
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Latest Funding Round
$69 K (USD), Angel Round
Sep 27, 2024
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Investors
Sixth Sense Ventures
& 20 more
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Employee Count
142
as on Apr 07, 2024
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Products & Services of Open Secret
Open Secret offers a comprehensive portfolio of products and services, including Baked Bhujia, Assorted Nutty Cookies, Apple Cider Vinegar, Sweet Nuts Combo, and Protein Rich Mix. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Baked alternative to fried snacks with no palm oil.
Healthy cookies made with nuts for guilt-free snacking.
Vinegar with natural flavors for weight loss and detox.
Assorted nuts flavored for healthy daily consumption.
High-protein blends for fitness and energy boosting.
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Funding Insights of Open Secret
Open Secret has successfully raised a total of $14.18M across 6 strategic funding rounds. The most recent funding activity was a Angel Round round of $69 thousand completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Angel Round — $68,999
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First Round
First Round
(14 Jun 2019)
- Investors Count 21
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2024 | Amount | Angel Round - Open Secret | Valuation | Orapun Pratheeptham | |
| Jun, 2024 | Amount | Series B - Open Secret | Valuation | Monet Securities | |
| Apr, 2024 | Amount | Series B - Open Secret | Valuation | 40th Floor Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Open Secret
Open Secret has secured backing from 21 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Sixth Sense Ventures, Ananta Capital and Orapun Pratheeptham. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage venture capital funding is provided to founders.
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Founded Year | Domain | Location | |
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Private equity fund focused on multiple sectors
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Founded Year | Domain | Location | |
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Venture capital fund investing in consumer-focused startups in India.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Open Secret
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Open Secret
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Open Secret Comparisons
Competitors of Open Secret
Open Secret operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Whole Truth Foods, Yoga Bar, True Elements, Nourish You and Eat Better, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Packaged food products are offered through an online platform.
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| domain | founded_year | HQ Location |
Protein-based food products are offered via an online platform.
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| domain | founded_year | HQ Location |
Health snacks and supplements are manufactured and marketed.
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| domain | founded_year | HQ Location |
Plant-based food products are offered online by Nourish You.
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| domain | founded_year | HQ Location |
Multi-category healthy products are offered through an internet-first brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Open Secret
Frequently Asked Questions about Open Secret
When was Open Secret founded?
Open Secret was founded in 2019.
Where is Open Secret located?
Open Secret is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Who is the current CEO of Open Secret?
Ahana Gautam is the current CEO of Open Secret. They have also founded this company.
Is Open Secret a funded company?
Open Secret is a funded company, having raised a total of $14.18M across 6 funding rounds to date. The company's 1st funding round was a Series B of $203.34K, raised on Jun 14, 2019.
How many employees does Open Secret have?
As of Apr 07, 2024, the latest employee count at Open Secret is 142.
What is the annual revenue of Open Secret?
Annual revenue of Open Secret is $4.61M as on Mar 31, 2023.
What does Open Secret do?
Open Secret was founded in 2019 in Mumbai, India, as an online platform in the healthy food sector. Products such as cookies, energy bars, nut mixes, and flavored drinks are offered, all made with natural ingredients like nuts, seeds, and whole grains. Operations focus on delivering nutritious options to consumers across India through e-commerce channels.
Who are the top competitors of Open Secret?
Open Secret's top competitors include The Whole Truth Foods, Yoga Bar and Lo! Foods.
What products or services does Open Secret offer?
Open Secret offers Baked Bhujia, Assorted Nutty Cookies, Apple Cider Vinegar, Sweet Nuts Combo, and Protein Rich Mix.
Who are Open Secret's investors?
Open Secret has 21 investors. Key investors include Sixth Sense Ventures, Ananta Capital, Orapun Pratheeptham, Sadashiv Nayak, and Yatin Shah.
What is Open Secret's valuation?
The valuation of Open Secret is $26.36M as of Apr 2024.
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