About OptimAl
OptimAl is a company based in San Francisco (United States) founded in 2008 was acquired by Brand Networks in October 2013.. OptimAl has raised $5.7 million across 3 funding rounds from investors including SVB, Wavemaker Partners and Brand Networks. The company has 62 employees as of December 31, 2021. OptimAl operates in a competitive market with competitors including Hootsuite, Smartly.io, AdHawk, Meebo and Genus AI, among others.
- Headquarter San Francisco, United States
- Employees 62 as on 31 Dec, 2021
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Brand Networks, Llc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$5.7 M (USD)
in 3 rounds
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Latest Funding Round
$5.1 M (USD), Series B
Jan 22, 2013
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Investors
SVB
& 7 more
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Employee Count
62
as on Dec 31, 2021
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Acquired by
Brand Networks
(Oct 16, 2013)
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Funding Insights of OptimAl
OptimAl has successfully raised a total of $5.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $5.1 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $5.1M
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First Round
First Round
(01 Jun 2008)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2013 | Amount | Debt – Conventional - OptimAl | Valuation |
investors |
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| Jan, 2013 | Amount | Series B - OptimAl | Valuation |
investors |
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| Jun, 2008 | Amount | Series A - OptimAl | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in OptimAl
OptimAl has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, Wavemaker Partners and Brand Networks. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage US investments are focused on by Neu Venture Capital.
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Founded Year | Domain | Location | |
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Seed & early stage tech-focused micro-VC firm funding companies in the US
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Founded Year | Domain | Location | |
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Investments are directed by DoubleRock toward early-stage tech startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by OptimAl
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - OptimAl
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Optimal Comparisons
Competitors of OptimAl
OptimAl operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hootsuite, Smartly.io, AdHawk, Meebo and Genus AI, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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| domain | founded_year | HQ Location |
AI based social media management platform for businesses
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| domain | founded_year | HQ Location |
Social advertising is managed and optimized via a SaaS platform.
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| domain | founded_year | HQ Location |
Digital advertising metrics are managed across multiple channels.
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| domain | founded_year | HQ Location |
Instant messaging and social networking service provider
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| domain | founded_year | HQ Location |
Platform offering predictive analytics solutions
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| domain | founded_year | HQ Location |
PPC campaigns are launched, managed, and optimized for SEM agencies.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about OptimAl
When was OptimAl founded?
OptimAl was founded in 2008.
Where is OptimAl located?
OptimAl is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of OptimAl?
Dave Fall is the current CEO of OptimAl.
Is OptimAl a funded company?
OptimAl is a funded company, having raised a total of $5.7M across 3 funding rounds to date. The company's 1st funding round was a Series A of $600K, raised on Jun 01, 2008.
How many employees does OptimAl have?
As of Dec 31, 2021, the latest employee count at OptimAl is 62.
What does OptimAl do?
Optimal was founded in 2008 in San Francisco, United States, as a social media advertising platform, previously known as XA.net. Services include ad optimization, insights, and tools for purchasing Facebook ads, along with analytics for consumer engagement measurement. RTB-enabled social and native ad formats are supported. Features encompass bid optimization, real-time click and conversion tracking, multivariate testing, dynamic keyword insertion, and dayparting. Acquisition by Brand Network occurred in 2013.
Who are the top competitors of OptimAl?
OptimAl's top competitors include Hootsuite, Smartly.io and ROI Hunter.
Who are OptimAl's investors?
OptimAl has 8 investors. Key investors include SVB, Wavemaker Partners, Brand Networks, Stonnington Group, and Neu Venture Capital.