About OptimAl
OptimAl is a Media & Entertainment company based in San Francisco (United States) founded in 2008, and was acquired by Brand Networks in October 2013. Social media advertising platform. OptimAl has raised $5.7 million across 3 funding rounds from investors including SVB, Wavemaker Partners and Brand Networks. The company has 62 employees. Its chief executive, as recorded, is Dave Fall. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Social Media. Its legal entity is BRAND NETWORKS, LLC. Its competitors include AdHawk, Meebo and Genus AI; 3 of its 3 listed competitors have raised funding.
Company details
Optimal was founded in 2008 in San Francisco, United States, as a social media advertising platform, previously known as XA.net. Services include ad optimization, insights, and tools for purchasing Facebook ads, along with analytics for consumer engagement measurement. RTB-enabled social and native ad formats are supported. Features encompass bid optimization, real-time click and conversion tracking, multivariate testing, dynamic keyword insertion, and dayparting. Acquisition by Brand Network occurred in 2013.
- Headquarters San Francisco, United States
- Employees 62
- Stage Acquired
- SectorsMedia & Entertainment
- Website optim.al
- Social X
- Acquired by Brand Networks (Oct 2013)
- Legal Name Brand Networks, Llc
- Total Equity Funding$5.7M (USD)
in 3 rounds
- Latest Funding Round$5.1M (USD), Series B
Jan 2013
- InvestorsSVB
& 7 more
- Employee Count62
- Acquired byBrand Networks
(Oct 2013)
Funding Insights of OptimAl
OptimAl has successfully raised a total of $5.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $5.1 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.7M
- Total Rounds 3
- Last Round Series B — $5.1M
- First Round $600,000
(Jun 2008)
- Investors Count 7
All 3 funding rounds of OptimAl with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2013 | $2.5M | Debt – Conventional | – | – | |
| Jan 2013 | $5.1M | Series B | – | – | |
| Jun 2008 | $600,000 | Series A | – | – |
8 investors in total: 8 institutional.
Investors in OptimAl
OptimAl has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, Wavemaker Partners and Brand Networks.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US investments are focused on by Neu Venture Capital. | neuvc.com | New York, United States | ||
Seed & early stage tech-focused micro-VC firm funding companies in the US | wgifund.com | New York, United States | ||
Investments are directed by DoubleRock toward early-stage tech startups. | doublerock.com | San Francisco, United States | ||
| signalventures.com | ||||
Investments in early-stage technology companies are made by Wavemaker Partners. | 2003 | wavemaker.vc | Los Angeles, United States | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Investment banking and advisory services are offered across multiple sectors. | 2004 | stonningtongroup.com | Pasadena, United States | |
Brand Networks is recognized for employee influencer marketing technology. | 2006 | bn.co | Saint Paul, United States |
Investor details for OptimAl
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People of OptimAl
40 people are tracked at OptimAl (14 in leadership, 2 in board & advisors, 24 in team); the tracked headcount is 62.
| Name | Role | Group |
|---|---|---|
Dave Fall | CEO | Leadership |
Sourav Nayak | Director Finance | Leadership |
Merit Wilkinson | Senior Director, Technology | Leadership |
Brad Rhow | VP, People & Culture | Leadership |
Amy Slife Mullins | VP, Media Services | Leadership |
Frank Maldarelli | VP, Finance | Leadership |
Jeremy Frick | Chief Technology Officer | Leadership |
Mike Garsin | Founder & CEO | Leadership |
Josh Gelfat | VP Of Marketing | Leadership |
Zarah Fath | VP, Media Solutions, APAC | Leadership |
Christina Fitch | Director Client Solutions | Leadership |
Lisa Good | Director Of Operations & Insights | Leadership |
Alexis Wiktorski | VP Of Sales | Leadership |
Erin Hunt | Director, Client Solutions | Leadership |
Paul Falzone | Strategic Advisor & Director | Board & advisors |
Jamie Tedford | Founder & Executive Chairman | Board & advisors |
Elliot Forman | Senior Product Manager | Team |
Cat Federico | Manager, Accounting Operations | Team |
Matt Graves | Software Test Engineer | Team |
Wyatt Olney | Software Engineer | Team |
20 more people are available in the full profile.
Complete people profiles for OptimAl
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of OptimAl
4 dated milestones of OptimAl across 5 years, from founding to its latest funding, stage changes and deals.
- Founded OptimAl is founded.
- Funding First funding round of $600K.
- Funding Latest funding round, Series B, of $5.1M.
- Exit Acquired by Brand Networks.
Competitors of OptimAl
OptimAl has 3 listed competitors in our database, 3 of them funded. They include AdHawk, Meebo and Genus AI.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tryadhawk.com | 2015 | Boulder, United States | $17.41M | Digital advertising metrics are managed across multiple channels. | ||
| meebo.com | 2005 | Mountain View, United States | $65M | 93 | Instant messaging and social networking service provider | |
| genus.ai | 2016 | San Francisco, United States | $10M | Platform offering predictive analytics solutions |
Detailed competitors of OptimAl
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as OptimAl (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Optimal
Complete news archive for OptimAl
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Frequently Asked Questions about OptimAl
OptimAl was founded in 2008.
OptimAl is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Dave Fall is the CEO of OptimAl, as recorded in our data.
OptimAl is a funded company, having raised a total of $5.7M across 3 funding rounds to date. The company's 1st funding round was a Series A of $600K, raised on Jun 2008.
OptimAl has 62 employees.
Optimal was founded in 2008 in San Francisco, United States, as a social media advertising platform, previously known as XA.net. Services include ad optimization, insights, and tools for purchasing Facebook ads, along with analytics for consumer engagement measurement. RTB-enabled social and native ad formats are supported. Features encompass bid optimization, real-time click and conversion tracking, multivariate testing, dynamic keyword insertion, and dayparting. Acquisition by Brand Network occurred in 2013.
OptimAl has 8 investors. Key investors include SVB, Wavemaker Partners, Brand Networks, Stonnington Group, and Neu Venture Capital.
OptimAl operates through Brand Networks, Llc.
Yes. OptimAl was acquired by Brand Networks in October 2013.