OptimAl

San Francisco, United States Founded: 2008 • Age: 18 yrs Acquired By Brand Networks
Social media advertising platform
Annual revenue - Latest available
Total funding $5.7M 3 rounds
Employees 62 Tracked headcount
Investors 8 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About OptimAl

OptimAl is a company based in San Francisco (United States) founded in 2008 was acquired by Brand Networks in October 2013. OptimAl has raised $5.7 million across 3 funding rounds from investors including SVB, Wavemaker Partners and Brand Networks. The company has 62 employees as of December 31, 2021. OptimAl operates in a competitive market with competitors including Hootsuite, Smartly.io, AdHawk, Meebo and Genus AI, among others.

  • Headquarter San Francisco, United States
  • Employees 62 as on 31 Dec, 2021
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Brand Networks, Llc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $5.7 M (USD)

    in 3 rounds

  • Latest Funding Round
    $5.1 M (USD), Series B

    Jan 22, 2013

  • Investors
    SVB

    & 7 more

  • Employee Count
    62

    as on Dec 31, 2021

  • Acquired by
    Brand Networks

    (Oct 16, 2013)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

People of OptimAl

Headcount 200-500
Employee Profiles 37
Board Members and Advisors 2
Employee Profiles
People
Sourav Nayak
Director Finance
People
Merit Wilkinson
Senior Director, Technology
People
Brad Rhow
VP, People & Culture
People
Elliot Forman
Senior Product Manager

Unlock access to complete

Board Members and Advisors
people
Paul Falzone
Strategic Advisor & Director
people
Jamie Tedford
Founder & Executive Chairman

Unlock access to complete

Funding Insights of OptimAl

OptimAl has successfully raised a total of $5.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $5.1 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in OptimAl

OptimAl has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, Wavemaker Partners and Brand Networks.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage US investments are focused on by Neu Venture Capital.
Locked Locked Locked
Seed & early stage tech-focused micro-VC firm funding companies in the US
Locked Locked Locked
Investments are directed by DoubleRock toward early-stage tech startups.
Locked Locked Locked
Premium access

Investor details for OptimAl

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by OptimAl

Investments
Premium access

Investment portfolio details for OptimAl

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - OptimAl

Premium access

Detailed financials for OptimAl

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Optimal Comparisons

OptimAl Primary company
Description
Social media advertising platform
Location
San Francisco, United States
Founded Year
2008
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
62
As of 2021
Premium access

Peer comparison for OptimAl

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of OptimAl

OptimAl operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hootsuite, Smartly.io, AdHawk, Meebo and Genus AI, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
AI based social media management platform for businesses
Locked Locked Locked
Social advertising is managed and optimized via a SaaS platform.
Locked Locked Locked
Digital advertising metrics are managed across multiple channels.
Locked Locked Locked
Instant messaging and social networking service provider
Locked Locked Locked
Platform offering predictive analytics solutions
Locked Locked Locked
PPC campaigns are launched, managed, and optimized for SEM agencies.
Premium access

Detailed competitors of OptimAl

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Optimal

Premium access

Complete news archive for OptimAl

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about OptimAl

OptimAl was founded in 2008.

OptimAl is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Dave Fall is the current CEO of OptimAl.

OptimAl is a funded company, having raised a total of $5.7M across 3 funding rounds to date.

As of Dec 31, 2021, the latest employee count at OptimAl is 62.

Optimal was founded in 2008 in San Francisco, United States, as a social media advertising platform, previously known as XA.net. Services include ad optimization, insights, and tools for purchasing Facebook ads, along with analytics for consumer engagement measurement. RTB-enabled social and native ad formats are supported. Features encompass bid optimization, real-time click and conversion tracking, multivariate testing, dynamic keyword insertion, and dayparting. Acquisition by Brand Network occurred in 2013.

OptimAl's top competitors include Hootsuite, Smartly.io and ROI Hunter.

OptimAl has 8 investors. Key investors include SVB, Wavemaker Partners, Brand Networks, Stonnington Group, and Neu Venture Capital.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available