About Optimize
Optimize is a company based in Newcastle Upon Tyne (United Kingdom) founded in 2018 by Sarah Ferguson. It operates as a SaaS (Software-as-a-Service) and Pay-per-Use / Usage-Based. Optimize has raised $7.64 million across 5 funding rounds from investors including Stephen Kelly and North East Fund. Optimize offers products and services including Starter Bundle, Advanced Bundle, Professional Bundle, and Enterprise Bundle. Optimize operates in a competitive market with competitors including Zedify, ULEMCo, ClearFlame, Tula Technology and BasiGo, among others.
- Headquarter Newcastle Upon Tyne, United Kingdom
- Founders Sarah Ferguson
- SectorsEnvironment
- Email••••••••
- Website optimizenow.ai
- Social LinkedIn X Facebook YouTube
- Legal Name The Algorithm People Limited
- Total Equity Funding$7.64M (USD)
in 5 rounds
- Latest Funding Round$2.48M (USD), Seed
Nov 2022
- InvestorsNorth East Fund
& 1 more
Products & Services of Optimize
Optimize offers a comprehensive portfolio of products and services, including Starter Bundle, Advanced Bundle, Professional Bundle, and Enterprise Bundle.
Fleet planning is automated to reduce costs and emissions.
Additional features are provided for integrated driver app usage.
Dynamic optimization is offered with customer communication tools included.
Custom solutions are tailored for large organizations with integrations.
Apps and channels of Optimize
its YouTube channel Optimize has 14 subscribers and 30 videos.
Videos from Optimize
The most watched videos on Optimize's YouTube channel, Optimize (14 subscribers). Click a video to play it here.
More on Optimize .
Funding Insights of Optimize
Optimize has successfully raised a total of $7.64M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $2.48 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.64M
- Total Rounds 5
- Last Round Seed — $2.48M
- First Round $729,200
(Aug 2019)
- Investors Count 2
All 5 funding rounds of Optimize with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | $2.48M | Seed | – | Stephen Kelly | – |
| Apr 2022 | $1.31M | Seed | – | – | – |
| Jun 2021 | $2.12M | Seed | – | – | – |
| May 2020 | $1M | Seed | – | – | – |
| Aug 2019 | $729,200 | Seed | – | North East Fund | – |
2 investors in total: 1 institutional and 1 angel.
Investors in Optimize
Optimize has secured backing from 2 investors, including angel and venture fund investors. Prominent investors backing the company include Stephen Kelly and North East Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment finance is provided to small and medium-sized enterprises. | – | northeastfund.org | Newcastle upon Tyne, United Kingdom | |
SK Stephen Kelly | Angel investor in Indian startups, ex-CEO of Sage, global tech leader | – | unknown_a3fa5b488d4142978 | - |
Investor details for Optimize
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Optimize
2 people are tracked at Optimize (2 in leadership).
| Name | Role | Group |
|---|---|---|
Sarah Ferguson | Co-Founder & Managing Director | Leadership |
Colin Ferguson | CEO | Leadership |
Complete people profiles for Optimize
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Optimize
3 dated milestones of Optimize across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Optimize is founded.
- Funding First funding round of $729K.
- Funding Latest funding round, Seed, of $2.5M.
Competitors of Optimize
Optimize operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zedify, ULEMCo, ClearFlame, Tula Technology and BasiGo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zedify.co.uk | 2018 | Cambridge, United Kingdom | $13.21M | 18 | Zero-emission last mile delivery solutions are provided to businesses. | |
| ulemco.com | 2014 | Liverpool, United Kingdom | $7.84M | 12 | Low-emission hydrogen-fueled vehicles are manufactured by converting diesel commercial trucks. | |
| clearflame.com | 2016 | Geneva, United States | $72.5M | – | Carbon reduction solutions are provided for industrial sectors worldwide. | |
| tulatech.com | 2008 | San Jose, United States | – | 38 | Software solutions for fuel saving in engines are developed. | |
| basi-go.com | 2019 | Nairobi, Kenya | $41.33M | – | Public transport services are provided in Nairobi, Kenya. | |
| remoracarbon.com | 2020 | Wixom, United States | $5.63M | 48 | Carbon capture solutions are provided for vehicles by Remora. | |
| garrettmotion.com | 1954 | Rolle, Switzerland | – | 156 | Developer of turbocharging, electric boosting and connected vehicle systems | |
| wevee.uk | 2019 | London, United Kingdom | $7M | 41 | Electric car-leasing services are offered via an online platform. | |
| zeronox.com | 2017 | San Joaquin, United States | $2M | – | Lithium-ion battery systems are supplied for agriculture and off-road vehicles. |
Detailed competitors of Optimize
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Optimize
The website of Optimize (optimizenow.ai) receives about 1.7K visits a month.
- Monthly visits1.7K
▲ 2.1% vs previous month
Similar companies to Optimize
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|---|---|---|---|---|---|---|
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Carbon dioxide is captured from the atmosphere by Carbon Engineering. | 2009 | Squamish, British Columbia, Canada | USD 107.06 M | – | – | |
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Microbe-based plant protection products and yield optimization services are provided. | 2013 | Boston, Massachusetts, United States | USD 1.4 B | – | – | |
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Carbon footprints are tracked via an online platform for users. | 2010 | Wellington, New Zealand | USD 26.27 M | – | – | |
A platform for logistics emissions calculation and reporting is provided. | 2021 | London, England, United Kingdom | USD 14.5 M | – | 20 |
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Frequently Asked Questions about Optimize
Optimize was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Optimize is headquartered in Newcastle Upon Tyne, United Kingdom.
Colin Ferguson is the current CEO of Optimize.
Optimize is a funded company, having raised a total of $7.64M across 5 funding rounds to date. The company's 1st funding round was a Seed of $729.2K, raised on Aug 2019.
Fleet operations are optimized, decarbonized, and transformed through powerful artificial intelligence algorithms by Optimize. Cost reduction, productivity increase, and emission cuts are achieved for transport and logistics sectors. Solutions are offered in tiered bundles to suit various fleet sizes and needs, ranging from starter to enterprise levels. Integration with third-party systems and bespoke customization are provided for larger organizations. The technology is applied to automate planning, reduce administrative time, and enhance sustainability in the transport industry.
Optimize offers Starter Bundle, Advanced Bundle, Professional Bundle, and Enterprise Bundle.
Optimize has 2 investors. Key investors include Stephen Kelly, and North East Fund.
Optimize operates through The Algorithm People Limited.