About OPUMO
OPUMO is a Retail company based in London (United Kingdom) founded in 2011 by Nicholas Ayoub and Harry Beattie. Multi-category multi-brand products are sold online by OPUMO. OPUMO has raised $2.02 million across 2 funding rounds from investors including North-East Family Office. The company has 7 employees. OPUMO was last valued at $9.23 million in July 2019. Its website opumo.com draws about 283 thousand monthly visits. Its focus areas include Horizontal E-Commerce and Retailer. Its legal entity is OPUMO LIMITED. Its competitors include Trouva, LoveCrafts and Argos; 2 of its 3 listed competitors have raised funding.
Company details
OPUMO was founded in 2011 and is based in London, United Kingdom. An online retail platform is operated, where multi-brand products across categories such as apparel, accessories, footwear, grooming items, home decor, furniture, sports goods, and electronic gadgets are offered. Brands including Alludens, Bellerose, Filling Pieces, and Puik are featured among others in this e-commerce sector.
- Headquarters London, United Kingdom
- Employees 7
- Founders Nicholas Ayoub, Harry Beattie
- Stage Minicorn
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website opumo.com
- Social LinkedIn X Facebook Instagram
- Legal Name Opumo Limited
- Date of Incorporation 08 Mar, 2011
- Jurisdiction CHIPPING NORTON, ENGLAND
- Total Equity Funding$2.02M (USD)
in 2 rounds
- Latest Funding Round$1.5M (USD), Series A
Jul 2019
- Investors
- Employee Count7
Funding Insights of OPUMO
OPUMO has successfully raised a total of $2.02M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.5 million completed in July 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.02M
- Total Rounds 2
- Last Round Series A — $1.5M
- First Round $519,675
(Feb 2019)
- Investors Count 1
All 2 funding rounds of OPUMO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2019 | $1.5M | Series A | $9.23M | North-East Venture | – |
| Feb 2019 | $519,675 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2019 | $9.23M | •••••••• |
Last known valuation $9.23M (Jul 2019). 1 investors in total: 1 institutional.
Investors in OPUMO
OPUMO has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include North-East Family Office.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A family office is operated to preserve wealth across generations. | 2013 | north-east-venture.com | Hellerup, Denmark |
Investor details for OPUMO
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People of OPUMO
4 people are tracked at OPUMO (4 in leadership); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Nicholas Ayoub | Co-Founder & Director | Leadership |
Harry Beattie | Co-Founder | Leadership |
Maret Loopalu | Creative Director | Leadership |
Gene Ricketts | Head of Brand Partnerships at Wordseed & OPUMO | Leadership |
Complete people profiles for OPUMO
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Timeline of OPUMO
4 dated milestones of OPUMO across 8 years, from founding to its latest funding, stage changes and deals.
- Founded OPUMO is founded.
- Funding First funding round of $520K.
- Funding Latest funding round, Series A, of $1.5M.
- Milestone Reaches Minicorn status.
Competitors of OPUMO
OPUMO has 3 listed competitors in our database, 2 of them funded. They include Trouva, LoveCrafts and Argos.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| trouva.com | 2013 | London, United Kingdom | $40.55M | 32 | Multi-category fashion and lifestyle products are retailed online. | |
| lovecrafts.com | 2012 | London, United Kingdom | $145.58M | Social commerce platform for craft makers is provided. | ||
| argos.co.uk | 1973 | Milton Keynes, United Kingdom | 3,279 | Multi-category products are retailed online by Argos across various sectors. |
Detailed competitors of OPUMO
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- Full competitor set
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Web traffic of OPUMO
The website of OPUMO (opumo.com) receives about 283.1K visits a month and ranks #174,713 among all websites worldwide, #9,148 in Fashion and Apparel.
- Monthly visits283.1K
▲ 0.7% vs previous month
- Unique visitors126.2K
per month
- Global rank#174,713
among all websites
- Category rank#9,148
Lifestyle · Fashion and Apparel
- Bounce rate48%
- Pages per visit2.0
- Average visit41 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with OPUMO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mrporter.com | 100% | #11,592 | View details | ||
| herschelsupply.com | 99% | View details | |||
mismo.dk | mismo.dk | 91% | #717,978 | – | |
| selfridges.com | 83% | 6.1M | #6,003 | View details | |
| oki-ni.com | 78% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for OPUMO
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Related news about Opumo
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Frequently Asked Questions about OPUMO
OPUMO was founded in 2011 and raised its 1st funding round 8 years after it was founded.
OPUMO is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
OPUMO is a funded company, having raised a total of $2.02M across 2 funding rounds to date. The company's 1st funding round was a Seed of $519.68K, raised on Feb 2019.
OPUMO has 7 employees.
OPUMO was founded in 2011 and is based in London, United Kingdom. An online retail platform is operated, where multi-brand products across categories such as apparel, accessories, footwear, grooming items, home decor, furniture, sports goods, and electronic gadgets are offered. Brands including Alludens, Bellerose, Filling Pieces, and Puik are featured among others in this e-commerce sector.
OPUMO's top competitors include LoveCrafts, Argos and Trouva.
OPUMO has 1 investor. Key investors include North-East Family Office.
The valuation of OPUMO is $9.23M as of Jul 2019.
OPUMO operates through Opumo Limited.
The website of OPUMO receives about 283 thousand visits a month and ranks #174,713 among all websites worldwide.