About Otherland
Otherland is a Retail company based in New York (United States) founded in 2017 by Sayyid Markar and Abigail Cook Stone, and was acquired by CURiO Brands in June 2023. It operates as a scented candles and home decor are offered online by Otherland. It operates in the Retail and Consumer sectors. Otherland has raised $2.7 million across 1 funding round from investors including Lerer Hippeau, CURiO Brands and Global Founders Capital. Its chief executive is Abigail Cook Stone. Its website otherland.com draws about 14 thousand monthly visits. Otherland offers products and services including Scented Candles and Candle Bundles. Its focus areas include Home Care E-Commerce, Air Care, Scented Candles and Internet First Brand. Its competitors include The Yankee Candle, LuDela, Scent Lab, Archipelago and PartyLite and 4 more; 2 of its 9 listed competitors have raised funding.
Company details
Otherland was founded in 2017 and is based in New York, United States. An internet-first model is employed in the home decor sector, with a focus on scented candles. These products are crafted using cotton wicks and reusable glass tumblers. Flavors such as sandalwood, champagne, mint, and rosebud are included in the catalog. Free shipping is provided on orders.
- Headquarters New York, United States
- Founders Sayyid Markar, Abigail Cook Stone
- SectorsRetailConsumer
- Email••••••••
- Website otherland.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by CURiO Brands (Jun 2023)
- Total Equity Funding$2.7M (USD)
in 1 rounds
- Latest Funding Round$2.7M (USD), Seed
Oct 2019
- InvestorsLerer Hippeau
& 4 more
- Acquired byCURiO Brands
(Jun 2023)
Products & Services of Otherland
Otherland offers a comprehensive portfolio of products and services, including Scented Candles and Candle Bundles.
Hand-poured candles with various scents for creating home ambiance
Collections of candles bundled for gifting and multi-scent experiences
Apps and channels of Otherland
its YouTube channel Otherland has 36 subscribers and 1 videos.
Videos from Otherland
The most watched videos on Otherland's YouTube channel, Otherland (36 subscribers). Click a video to play it here.
More on Otherland.
Funding Insights of Otherland
Otherland has successfully raised a total of $2.7M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.7 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.7M
- Total Rounds 1
- Last Round Seed — $2.7M
- First Round $2.7M
(Oct 2019)
- Investors Count 4
All 1 funding rounds of Otherland with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2019 | $2.7M | Seed | – | Lerer Hippeau |
5 investors in total: 5 institutional.
Investors in Otherland
Otherland has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Lerer Hippeau, CURiO Brands and Global Founders Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Venture capital firm focused on early-stage startups | – | globalfounderscapital.com | Berlin, Germany | |
Venture capital firm focused on aerospace, biopharma, consumer, and multiple sectors | – | correlationvc.com | San Francisco, United States | |
Venture capital firm focused on seed stage startups | – | cleocap.com | San Francisco, United States | |
Bath, body, and home fragrances are produced by CURiO Brands. | 1982 | curiobrands.com | Minneapolis, United States |
Investor details for Otherland
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Otherland
2 people are tracked at Otherland (2 in leadership).
| Name | Role | Group |
|---|---|---|
Sayyid Markar | Co-Founder & COO | Leadership |
Abigail Cook Stone | Co-Founder & CEO | Leadership |
Complete people profiles for Otherland
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Otherland
3 dated milestones of Otherland across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Otherland is founded.
- Funding First funding round of $2.7M.
- Exit Acquired by CURiO Brands.
Competitors of Otherland
Otherland has 9 listed competitors in our database, 2 of them funded. They include The Yankee Candle, LuDela, Scent Lab, Archipelago and PartyLite, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yankeecandle.com | 1969 | South Deerfield, United States | – | 3,385 | Premium scented candles are sold by an internet-first brand. | |
| ludela.com | 2014 | Bend, United States | $120,000 | – | Scented candles are branded and distributed by LuDela. | |
| shopscentlab.com | 2021 | New York, United States | $20,000 | – | Customized scented candles are offered by an internet-first brand. | |
| shoparchipelago.com | 1998 | Los Angeles, United States | – | – | Archipelago is engaged in crafting fragrances for bath, body, and home. | |
| partylite.com | 1973 | Norwell, United States | – | 951 | Internet first brand offering scented candles | |
| myclaireburke.com | 1957 | Lawrenceville, United States | – | 4 | Internet first brand offering scented candles | |
| candle-lite.com | 1840 | Cincinnati, United States | – | 645 | Scented candles are provided by this internet-first brand. | |
| homesick.com | 2016 | New York, United States | – | – | Scented candles are manufactured to evoke memories and experiences. | |
| onefurallpets.com | 2014 | Hollywood, United States | – | – | Offers natural candles and products to freshen pet-loving homes effectively. |
Detailed competitors of Otherland
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Otherland
The website of Otherland (otherland.com) receives about 14K visits a month.
- Monthly visits14K
▼ 38% vs previous month
Websites whose visitors overlap most with Otherland. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
blondo.com | blondo.com | 100% | – | #581,556 | – |
godisdope.com | godisdope.com | 85% | – | #237,187 | – |
xcvi.com | xcvi.com | 85% | – | #508,467 | – |
ofuure.com | ofuure.com | 85% | – | #360,302 | – |
| frame-store.com | 85% | 386.6K | #74,703 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Otherland
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
10 companies that operate in the same segment as Otherland (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about Otherland
Otherland was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Otherland is headquartered in New York, United States. It is registered at New York, New York, United States.
Abigail Cook Stone is the current CEO of Otherland. They have also founded this company.
Otherland is a funded company, having raised a total of $2.7M across 1 funding round to date. The company's 1st funding round was a Seed of $2.7M, raised on Oct 2019.
Otherland was founded in 2017 and is based in New York, United States. An internet-first model is employed in the home decor sector, with a focus on scented candles. These products are crafted using cotton wicks and reusable glass tumblers. Flavors such as sandalwood, champagne, mint, and rosebud are included in the catalog. Free shipping is provided on orders.
Otherland's top competitors include The Yankee Candle, Archipelago and Homesick.
Otherland offers Scented Candles and Candle Bundles.
Otherland has 5 investors. Key investors include Lerer Hippeau, CURiO Brands, Global Founders Capital, Correlation Ventures, and Cleo Capital.
Yes. Otherland was acquired by CURiO Brands in June 2023.