About Otto
Otto is a company based in Austin (United States) founded in 2015 by Steven Carter and Price Fallin. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Otto has raised $50.3 million across 3 funding rounds from investors including Boehringer Ingelheim, GAN and Mercury Fund. Otto offers products and services including Otto Flow, Otto AI Recap, Otto Pay, Otto Care, and Otto Phones. Otto operates in a competitive market with competitors including PetDesk, Linkyvet, VetPawer, VIN Practice Communications and IVetData, among others.
- Total Equity Funding$50.3M (USD)
in 3 rounds
- Latest Funding Round$43M (USD), Series B
Aug 2023
- InvestorsBoehringer Ingelheim
& 7 more
Products & Services of Otto
Otto offers a comprehensive portfolio of products and services, including Otto Flow, Otto AI Recap, Otto Pay, Otto Care, and Otto Phones.
Tasks are streamlined and automated for veterinary efficiency.
AI notes are generated to save veterinary time.
Payments are simplified for vets and pet parents.
Membership programs are customized for veterinary clinics.
Conversations are streamlined with integrated phone systems.
Apps and channels of Otto
Otto publishes 2 mobile apps with over 50K+ downloads.
Funding Insights of Otto
Otto has successfully raised a total of $50.3M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $43 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $50.3M
- Total Rounds 3
- Last Round Series B — $43M
- First Round $2.3M
(Dec 2019)
- Investors Count 8
All 3 funding rounds of Otto with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2023 | $43M | Series B | – | – | |
| Jun 2020 | $5M | Series A | – | Mercury Fund | |
| Dec 2019 | $2.3M | Seed | – | Dundee Venture Capital, Mercury Fund |
8 investors in total: 8 institutional.
Investors in Otto
Otto has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Boehringer Ingelheim, GAN and Mercury Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are directed toward US, India, and Canada firms. | – | mercuryfund.com | Houston, United States | |
Seed funding is offered by Dundee Venture Capital. | – | dundeeventurecapital.com | Omaha, United States | |
Atento Capital is focused on unlocking entrepreneurial potential globally. | – | atentocapital.com | Tulsa, United States | |
Investment opportunities in venture-backed companies are facilitated by Urban Capital Network. | – | urbancapitalnetwork.com | Houston, United States | |
Pet food is manufactured and distributed by Hill's Pet Nutrition. | – | hillspet.com | Topeka, United States | |
Generic drugs and clinical research services are provided globally. | 1885 | boehringer-ingelheim.com | - | |
Turnkey solutions for online casino and sports wagering are provided. | 1995 | gan.com | London, United Kingdom | |
Morrow is recognized as a leading innovation organization focused on fostering entrepreneurship. | – | gan.co | - |
Investor details for Otto
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People of Otto
3 people are tracked at Otto (3 in leadership).
| Name | Role | Group |
|---|---|---|
Steven Carter | Co-Founder & CPO | Leadership |
Price Fallin | Co-Founder | Leadership |
Zeynep Young | CEO | Leadership |
Complete people profiles for Otto
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Otto
3 dated milestones of Otto across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Otto is founded.
- Funding First funding round of $2.3M.
- Funding Latest funding round, Series B, of $43.0M.
Competitors of Otto
Otto operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PetDesk, Linkyvet, VetPawer, VIN Practice Communications and IVetData, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| petdesk.com | 2013 | San Diego, United States | $14.11M | 78 | Online client communication platform for veterinary doctors | |
| linkyvet.com | 2018 | Grenoble, France | $628,279 | – | Operates an online telemedicine platform for pet healthcare services. | |
| vetpawer.com | 2019 | Great Falls, United States | – | – | Provides AI-based software for veterinary professionals to manage client communications efficiently. | |
| vinpractice.com | 2011 | United States | – | – | Offered communication support to veterinary professionals for 18 years. | |
| ivetdata.com | 2018 | Jakarta, Indonesia | – | 1 | An AI-enabled platform for veterinary management and consultations is offered. | |
| vetflux.net | 2020 | Seoul, South Korea | – | – | Provider of a messenger CRM system for veterinary clinics | |
| pati.app | 2022 | Birmingham, United Kingdom | – | – | Serves as an online communication platform for pet owners and veterinarians. | |
| petszel.com | 2023 | Frisco, United States | – | – | A digital platform providing innovative post-adoption support for pet parents. |
Detailed competitors of Otto
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Otto
The website of Otto (otto.vet) receives about 1.2M visits a month and ranks #45,740 among all websites worldwide, #221 in Pet Food and Supplies.
- Monthly visits1.2M
▲ 18.4% vs previous month
- Unique visitors324.1K
per month
- Global rank#45,740
among all websites
- Category rank#221
Pets and Animals · Pet Food and Supplies
- Bounce rate27%
- Pages per visit5.2
- Average visit6 min 20 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Otto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vetconnectplus.com | 100% | – | #38,765 | View details | |
carecreditprovidercenter.com | carecreditprovidercenter.com | 95% | – | #57,539 | – |
| chewyhealth.com | 84% | 921.5K | – | View details | |
| shepherd.vet | 81% | 616.6K | #33,018 | View details | |
software.covetrus.com | software.covetrus.com | 75% | – | #4,205,540 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for Otto
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 33 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Otto
Complete news archive for Otto
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Otto
10 companies that operate in the same segment as Otto (Veterinary Digital Health), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Practice and prescription management software is provided for veterinary professionals. | 2010 | Portland, Oregon, United States | USD 291.64 M | – | – | |
Animal medicines, vaccines, and diagnostics are manufactured and supplied. | 2012 | Brussels, Brussels-capital Region, Belgium | – | – | – | |
Veterinary pharmacy services are delivered by VetSource to practices. | 2005 | Portland, Oregon, United States | USD 81.25 M | – | – | |
Animal health therapeutics are developed and supplied globally by Ceva. | 1999 | Libourne, Nouvelle-aquitaine, France | USD 214.35 M | – | – | |
Digital platform for pet insurance | 2020 | Stockholm, Sweden | USD 114.08 M | – | – | |
App based platform providing veterinary services and clinical management solutions for veterinarians | 2018 | Beverly Hills, California, United States | USD 58.81 M | – | – | |
Online client communication platform for veterinary doctors | 2013 | San Diego, California, United States | USD 14.11 M | USD 14.38 M | 1 | |
Virtual veterinary care is provided via an app platform. | 2018 | Los Angeles, California, United States | USD 210 M | – | 163 | |
Veterinary appointments are booked via an online platform. | 2017 | Brooklyn, New York, United States | USD 243 M | – | 64 | |
Provider of online video consultation platform for pets | 2016 | Stockholm, Sweden | USD 83.47 M | – | – |
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Frequently Asked Questions about Otto
Otto was founded in 2015 and raised its 1st funding round 4 years after it was founded.
Otto is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Zeynep Young is the current CEO of Otto.
Otto is a funded company, having raised a total of $50.3M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.3M, raised on Dec 2019.
Otto is established as an all-in-one client communication platform tailored for veterinary teams. Operations are supported across various sectors including workflow automation, AI scribing, payment processing, and membership programs. Solutions are provided to streamline tasks, automate communications, and integrate with practice management systems. Veterinary clinics are enabled to enhance efficiency, reduce call volumes, and focus on client interactions through a subscription-based software model.
Otto offers Otto Flow, Otto AI Recap, Otto Pay, Otto Care, and Otto Phones.
Otto has 8 investors. Key investors include Boehringer Ingelheim, GAN, Mercury Fund, Hill's Pet Nutrition, and Dundee Venture Capital.
Yes. Otto publishes Otto: Your Pet's App and 1 more app, with over 50,000 downloads.
The website of Otto receives about 1.2 million visits a month and ranks #45,740 among all websites worldwide.