About Own Up
Own Up is a Financial Services company based in Boston (United States) founded in 2004, and was acquired by Experian in February 2026. A comparison platform for residential mortgage loans is provided. Own Up has raised $59.75 million across 8 funding rounds from investors including Experian, Brand Foundry and Link Ventures. The company has 93 employees. Its website ownup.com draws about 79 thousand monthly visits. Own Up offers products and services including Affordability Calculator, Rate Range Finder, and Personalization Profile. Its focus areas include FinTech, Alternative Lending, Lead Generation Platforms and Loan Comparison Platforms. Its legal entity is RateGravity Inc. Its competitors include SmartAsset, Simplist and Taygo; 3 of its 3 listed competitors have raised funding.
Company details
Own Up was founded in 2004 and is based in Boston, United States. Residential mortgage loans from various lenders are compared through its platform, with selections made according to user specifications. Connections between users and mortgage providers are facilitated in the financial services sector. Operations focus on streamlining home loan access across the United States market.
Products & Services of Own Up
Own Up offers a comprehensive portfolio of products and services, including Affordability Calculator, Rate Range Finder, and Personalization Profile.
Helps users determine affordable home prices based on finances
Provides mortgage rate ranges across lenders for scenarios
Enables tailored insights and recommendations for home financing
Funding Insights of Own Up
Own Up has successfully raised a total of $59.75M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $25.45 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $59.75M
- Total Rounds 8
- Last Round Series B — $25.45M
- First Round $524,500
(Sep 2016)
- Investors Count 5
All 8 funding rounds of Own Up with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | $25.45M | Series B | – | – | – |
| Jan 2021 | $12M | Series A | – | Brand Foundry | |
| Oct 2019 | $14.74M | Series A | – | Link Ventures | – |
| Sep 2018 | $3M | Debt – Conventional | – | – | – |
| Aug 2018 | $5M | Seed | – | – | |
| May 2017 | $2.03M | Seed | – | – | – |
| Nov 2016 | $50,000 | Grant | – | – | |
| Sep 2016 | $524,500 | Seed | – | – | – |
6 investors in total: 6 institutional.
Investors in Own Up
Own Up has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Experian, Brand Foundry and Link Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in early-stage tech startups | brandfoundry.com | Austin, United States | ||
Link Ventures is focused on investing in AI startups. | linkventures.com | Cambridge, USA | ||
Early-stage US tech investments are focused on by Listen VC. | listen.co | Chicago, United States | ||
Techstar Ventures is engaged in investing in promising startups. | 2018 | techstarventures.com | Warrenville, USA | |
Early-stage entrepreneurs are accelerated through MassChallenge's program. | masschallenge.org | Boston, United States | ||
Experian is recognized as a leader in credit reporting and financial services. | 1980 | experian.com | Ireland |
Investor details for Own Up
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Own Up
29 people are tracked at Own Up (13 in leadership, 16 in team); the tracked headcount is 93.
| Name | Role | Group |
|---|---|---|
Robert C. | Director Of Engineering | Leadership |
Katina Nardi | Director Of Mortgage Operations | Leadership |
Patrick Boyaggi | Co-Founder & CEO | Leadership |
Brent Shields | Co-Founder & CTO | Leadership |
Mike Tassone | Co-Founder & COO | Leadership |
Jun Wu | Chief Marketing Officer | Leadership |
Shaun L. | Director Of Finance And Accounting | Leadership |
William Donovan | Director, Lender Partnerships | Leadership |
Adrienne Burgoyne | VP of Product | Leadership |
Matthew Renzi | Director Of Sales Performance & Operations | Leadership |
Matthew Wildman (he/him/his) | SVP, Director of Business Development | Leadership |
Olivia V. O'Connor | Director, People Operations | Leadership |
Frank Luisi | Vice President of New Markets/Ventures and Operations | Leadership |
Arjun Balakumar | Data Scientist II | Team |
Kai Strickland | Senior Software Engineer | Team |
Olivia Lockbaum | Sales Team Lead | Team |
Victoria Carroll | Account Manager | Team |
Demetrice Brown | Title Operations Manager | Team |
Jessica Yi | Senior Software Engineer | Team |
Matt Mahony | Senior Software Engineer | Team |
9 more people are available in the full profile.
Complete people profiles for Own Up
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Own Up
4 dated milestones of Own Up across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Own Up is founded.
- Funding First funding round of $524K.
- Funding Latest funding round, Series B, of $25.5M.
- Exit Acquired by Experian.
Competitors of Own Up
Own Up has 3 listed competitors in our database, 3 of them funded. They include SmartAsset, Simplist and Taygo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| smartasset.com | 2012 | New York, United States | $161.43M | Financial products are compared online to offer data-driven advisory services. | ||
| simplist.com | 2018 | New York, United States | $15.04M | Mortgage loan offers from multiple lenders are compared online. | ||
| taygo.com | 2016 | Palo Alto, United States | $4.13M | SaaS solution for e-commerce sales via Facebook Messenger is developed. |
Detailed competitors of Own Up
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Own Up
The website of Own Up (ownup.com) receives about 78.7K visits a month and ranks #367,441 among all websites worldwide, #5,252 in Banking Credit and Lending.
- Monthly visits78.7K
▲ 14.9% vs previous month
- Unique visitors33.8K
per month
- Global rank#367,441
among all websites
- Category rank#5,252
Finance · Banking Credit and Lending
- Bounce rate50%
- Pages per visit5.3
- Average visit1 min 51 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Own Up. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| quickenloans.com | 100% | 672.8K | #115,011 | View details | |
mortgagecenter.com | mortgagecenter.com | 96% | #1,368,627 | – | |
mortgage-insiders.com | mortgage-insiders.com | 90% | #579,131 | – | |
fha.com | fha.com | 90% | #296,404 | – | |
| phfa.org | 86% | 91.7K | #567,298 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for Own Up
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alternative Lending
3 companies that operate in the same segment as Own Up (Alternative Lending) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | 1,487 |
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Related news about Own Up
Complete news archive for Own Up
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Frequently Asked Questions about Own Up
Own Up was founded in 2004 and raised its 1st funding round 12 years after it was founded.
Own Up is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Own Up is a funded company, having raised a total of $59.75M across 8 funding rounds to date. The company's 1st funding round was a Seed of $524.5K, raised on Sep 2016.
Own Up has 93 employees.
Own Up was founded in 2004 and is based in Boston, United States. Residential mortgage loans from various lenders are compared through its platform, with selections made according to user specifications. Connections between users and mortgage providers are facilitated in the financial services sector. Operations focus on streamlining home loan access across the United States market.
Own Up's top competitors include SmartAsset, Simplist and Taygo.
Own Up offers Affordability Calculator, Rate Range Finder, and Personalization Profile.
Own Up has 6 investors. Key investors include Experian, Brand Foundry, Link Ventures, Listen, and Techstar Ventures.
Own Up operates through Rategravity Inc..
Yes. Own Up was acquired by Experian in February 2026.