About Paceline
Paceline is a company based in San Francisco (United States) founded in 2019 by Joel Lieginger. Paceline has raised $54.88 million across 3 funding rounds from investors including Northwestern Mutual, Mubadala and Acrew Capital. The company has 38 employees. Paceline operates in a competitive market with competitors including JomRun, Yas, Wefitter, Steppi and FitnessBank, among others.
- Headquarter San Francisco, United States
- Employees 38
- Founders Joel Lieginger
- SectorsHealthcare
- Email••••••••
- Website paceline.fit
- Social LinkedIn X Instagram
- Legal Name Tam(Squared) Inc.
- Total Equity Funding$54.88M (USD)
in 3 rounds
- Latest Funding Round$20.31M (USD), Series B
Dec 2023
- InvestorsNorthwestern Mutual
& 10 more
- Employee Count38
Apps and channels of Paceline
Paceline publishes 1 mobile app.
Funding Insights of Paceline
Paceline has successfully raised a total of $54.88M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $20.31 million completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $54.88M
- Total Rounds 3
- Last Round Series B — $20.31M
- First Round $5M
(Nov 2020)
- Investors Count 11
All 3 funding rounds of Paceline with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2023 | $20.31M | Series B | – | – | – |
| Jun 2021 | $29.57M | Series A | – | Acrew Capital | |
| Nov 2020 | $5M | Seed | – | Montage Ventures, Propel Venture Partners |
11 investors in total: 10 institutional and 1 angel.
Investors in Paceline
Paceline has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Northwestern Mutual, Mubadala and Acrew Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are funded by Acrew Capital venture firm. | – | acrewcapital.com | Palo Alto, United States | |
US focused growth stage VC firm | – | montageventures.com | Menlo Park, United States | |
Venture capital funding is provided to firms across diverse sectors. | – | propel.vc | San Francisco, United States | |
Seed and early-stage tech investments are managed by Courtside Ventures. | – | courtsidevc.com | New York, United States | |
Seed and early-stage technology companies are funded by Lux Capital. | – | luxcapital.com | Menlo Park, United States | |
Venture capital firm focused on financial sector | – | clocktowerventures.com | Santa Monica, United States | |
Venture capital firm focused on early-stage big data, health tech, AI, food tech, and multiple sectors | – | gpv.com | San Francisco, United States | |
Seed-stage tech startups are invested in by NextView Ventures. | – | nextview.vc | Boston, United States | |
Sovereign wealth fund of United Arab Emirates | 2002 | mubadala.com | Abu Dhabi, United Arab Emirates | |
Northwestern Mutual is engaged in financial planning and insurance services. | 1857 | northwesternmutual.com | Milwaukee, United States |
Investor details for Paceline
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Paceline
17 people are tracked at Paceline (10 in leadership, 7 in team); the tracked headcount is 38.
| Name | Role | Group |
|---|---|---|
Joel Lieginger | Founder & CEO | Leadership |
Tyler Tochterman | Head of Corporate Development | Leadership |
Lindsay Nickel | Commercial Director | Leadership |
Anil Lodhia | Head of Strategy | Leadership |
Giana Korth Martinez | Sr. Director Of Strategic Partnerships And GTM | Leadership |
James Hale | Director, Gamification And Economy | Leadership |
Catherine Nally | Director Of Brand | Leadership |
Thomas Batt | Chief Financial Officer | Leadership |
Nicholas Wright | Chief Commercial And Chief Marketing Officer | Leadership |
John Lin | Chief Product Officer | Leadership |
Matthew Massaua | Strategic Advisor | Team |
Colin Barceloux | Advisor | Team |
Drew Glover | Advisor, Growth | Team |
Giana Korth | Partnerships | Team |
Hunter Jones | Lead Ux/ui Designer | Team |
Sam Luff | Lead Product Manager | Team |
Madeleine Fassett | People Operations Manager | Team |
Complete people profiles for Paceline
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Paceline
3 dated milestones of Paceline across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Paceline is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series B, of $20.3M.
Competitors of Paceline
Paceline operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as JomRun, Yas, Wefitter, Steppi and FitnessBank, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jomrun.com | 2017 | Cyberjaya, Malaysia | $12,800 | – | Provider of reward based app for the individuals | |
| yas.life | 2016 | Berlin, Germany | $5.17M | 28 | Fitness activities are tracked and rewarded through a mobile app. | |
| wefitter.com | 2014 | Barcelona, Spain | $290,980 | – | Reward-based fitness app | |
| steppi.com | 2015 | Dubai, United Arab Emirates | $2.52M | – | App based platform that track physical activity and offer rewards | |
| fitnessbank.fit | 2002 | Atlanta, United States | – | – | Offers a wearable-dependent app for activity tracking. | |
| centavizer.com | 2017 | United States | – | – | Provides a comprehensive app for fitness tracking and monitoring. | |
| kenko-mileage.jp | 2017 | Minato, Japan | – | – | Provides comprehensive solutions for wearable and non-wearable devices with an activity tracking app for users. | |
| neu.fit | 2016 | Austin, United States | – | – | Provider of direct current stimulation therapy devices that aid in health and recovery, chronic pain treatment, and athletic training | |
| fitfetti.com | 2016 | San Francisco, United States | – | – | Free app tracks steps and rewards users with credits for health-focused incentives. |
Detailed competitors of Paceline
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Paceline
The website of Paceline (paceline.fit) receives about 8.4K visits a month.
- Monthly visits8.4K
▼ 33.5% vs previous month
Websites whose visitors overlap most with Paceline. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| eletimes.com | 100% | – | – | View details | |
| pacelineequity.com | 34% | 3.7K | #4,736,431 | View details |
Latest news on Paceline
Complete news archive for Paceline
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Paceline
10 companies that operate in the same segment as Paceline (Fitness & Wellness Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,660 | |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 713.57 M | – | – | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 524.53 M | – | 1,046 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Subscription-based marketplace for sports and fitness venues is offered. | 2012 | Berlin, Berlin, Germany | USD 198.07 M | – | – |
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Frequently Asked Questions about Paceline
Paceline was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Paceline is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Joel Lieginger is the current CEO of Paceline. They have also founded this company.
Paceline is a funded company, having raised a total of $54.88M across 3 funding rounds to date. The company's 1st funding round was a Seed of $5M, raised on Nov 2020.
Paceline has 38 employees.
Paceline was founded in 2019 in San Francisco, United States. A mobile application is offered in the health and fitness sector for tracking user activities and workouts. Rewards are integrated into the app to support weight loss and overall fitness maintenance. Operations focus on digital tools for personal health management, with the platform accessible via the domain paceline.fit. The company is led by founder and CEO Joel Lieginger.
Paceline has 11 investors. Key investors include Northwestern Mutual, Mubadala, Acrew Capital, Montage Ventures, and Propel Venture Partners.
Paceline operates through Tam(Squared) Inc..
Yes. Paceline publishes Paceline: Rewards for Exercise.