About Palette Brands
Palette Brands is a company based in Bengaluru (India) founded in 2014 by Himanshi Tandon and Siddharth Gadodia.. Palette Brands has raised $3.7 million across 5 funding rounds from investors including FirstPort, Dholakia Ventures and Beacon Trusteeship. The company has 20 employees as of March 29, 2024. Palette Brands operates in a competitive market with competitors including Xiaomi, boAt, Nothing, DailyObjects and Meizu, among others.
- Headquarter Bengaluru, India
- Employees 20 as on 29 Mar, 2024
- Founders Himanshi Tandon, Siddharth Gadodia
- Stage Minicorn
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Sectors
ConsumerRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Whiteinc Retail Private Limited
- Date of Incorporation 17 Sep, 2014
- Jurisdiction Bangalore, Karnataka, India
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Annual Revenue
$1.15 M (USD)49.76as on Mar 31, 2023
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Net Profit
$-1.02 M (USD)-125880.98as on Mar 31, 2023
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EBITDA
$-1.05 M (USD)-3315.66as on Mar 31, 2023
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Total Equity Funding
$3.7 M (USD)
in 5 rounds
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Latest Funding Round
$229.27 K (USD), Seed
Mar 13, 2025
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Investors
FirstPort
& 85 more
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Employee Count
20
as on Mar 29, 2024
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Funding Insights of Palette Brands
Palette Brands has successfully raised a total of $3.7M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $229.27 thousand completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Seed — $229,272
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First Round
First Round
(03 Oct 2022)
- Investors Count 86
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2025 | Amount | Seed - Palette Brands | Valuation | Stoffer Anko Norden | |
| May, 2024 | Amount | Seed - Palette Brands | Valuation | Rockstud Capital | |
| Oct, 2023 | Amount | Seed - Palette Brands | Valuation | Salarpuria Group |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Palette Brands
Palette Brands has secured backing from 86 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include FirstPort, Dholakia Ventures and Beacon Trusteeship. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment management, venture capital, and portfolio services focused on startups and equities in India.
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Founded Year | Domain | Location | |
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Investing in pre-seed to Series A startups across various sectors in India.
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Founded Year | Domain | Location | |
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Investments are made in early-stage tech startups across sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Palette Brands
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Palette Brands
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Palette Brands Comparisons
Competitors of Palette Brands
Palette Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xiaomi, boAt, Nothing, DailyObjects and Meizu, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category consumer electronics are offered through an internet-first model.
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| domain | founded_year | HQ Location |
Personal audio products, wearables, and mobile accessories are retailed.
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| domain | founded_year | HQ Location |
Multi-category electronics are provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Multi-category mobile and fashion accessories are sold online.
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| domain | founded_year | HQ Location |
Multi-category consumer electronics are provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Task management and project collaboration software is provided for teams.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Palette Brands
Frequently Asked Questions about Palette Brands
When was Palette Brands founded?
Palette Brands was founded in 2014 and raised its 1st funding round 8 years after it was founded.
Where is Palette Brands located?
Palette Brands is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Who is the current CEO of Palette Brands?
Siddharth Gadodia is the current CEO of Palette Brands. They have also founded this company.
Is Palette Brands a funded company?
Palette Brands is a funded company, having raised a total of $3.7M across 5 funding rounds to date. The company's 1st funding round was a Seed of $60.15K, raised on Oct 03, 2022.
How many employees does Palette Brands have?
As of Mar 29, 2024, the latest employee count at Palette Brands is 20.
What is the annual revenue of Palette Brands?
Annual revenue of Palette Brands is $1.15M as on Mar 31, 2023.
What does Palette Brands do?
Palette Brands was founded in 2014 in Bengaluru, India, within the consumer products sector. Non-stick cookware, Apple accessories, and drinkware are developed and distributed through a direct-to-consumer model. A technology-enabled infrastructure supports operations across product development, supply chain, creative processes, marketing, and sales, facilitating efficient launches and scaling to address consumer needs.
Who are the top competitors of Palette Brands?
Palette Brands's top competitors include Xiaomi, boAt and DailyObjects.
Who are Palette Brands's investors?
Palette Brands has 86 investors. Key investors include FirstPort, Dholakia Ventures, Beacon Trusteeship, Rockstud Capital, and Touchstone Ventures.
What is Palette Brands's valuation?
The valuation of Palette Brands is $7.28M as of Oct 2023.