About Palette Brands
Palette Brands is a company based in Bengaluru (India) founded in 2014 by Himanshi Tandon and Siddharth Gadodia. Palette Brands has raised $3.7 million across 5 funding rounds from investors including FirstPort, Dholakia Ventures and Beacon Trusteeship. The company has 20 employees as of March 29, 2024. Palette Brands operates in a competitive market with competitors including Xiaomi, boAt, Nothing, DailyObjects and Meizu, among others.
- Headquarter Bengaluru, India
- Employees 20 as on 29 Mar, 2024
- Founders Himanshi Tandon, Siddharth Gadodia
- Stage Minicorn
-
Sectors
ConsumerRetail
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
- Legal Name Whiteinc Retail Private Limited
- Date of Incorporation 17 Sep, 2014
- Jurisdiction Bangalore, Karnataka, India
-
Annual Revenue
$1.15 M (USD)49.76as on Mar 31, 2023
-
Net Profit
-$1.02 M (USD)-125880.98as on Mar 31, 2023
-
EBITDA
-$1.05 M (USD)-3315.66as on Mar 31, 2023
-
Total Equity Funding
$3.7 M (USD)
in 5 rounds
-
Latest Funding Round
$229.27 K (USD), Seed
Mar 13, 2025
-
Investors
FirstPort
& 85 more
-
Employee Count
20
as on Mar 29, 2024
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
People of Palette Brands
Unlock access to complete
Unlock access to complete
Funding Insights of Palette Brands
Palette Brands has successfully raised a total of $3.7M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $229.27 thousand completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Palette Brands
Palette Brands has secured backing from 86 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include FirstPort, Dholakia Ventures and Beacon Trusteeship.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Investment management, venture capital, and portfolio services focused on startups and equities in India.
|
Locked | Locked | Locked | |
|
Investing in pre-seed to Series A startups across various sectors in India.
|
Locked | Locked | Locked | |
|
Investments are made in early-stage tech startups across sectors.
|
Locked | Locked | Locked |
Investor details for Palette Brands
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Palette Brands
Investment portfolio details for Palette Brands
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Palette Brands
Detailed financials for Palette Brands
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Palette Brands Comparisons
Peer comparison for Palette Brands
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Palette Brands
Palette Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xiaomi, boAt, Nothing, DailyObjects and Meizu, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
Multi-category consumer electronics are offered through an internet-first model.
|
|
| Locked | Locked | Locked |
Personal audio products, wearables, and mobile accessories are retailed.
|
|
| Locked | Locked | Locked |
Multi-category electronics are provided by an internet-first brand.
|
|
| Locked | Locked | Locked |
Multi-category mobile and fashion accessories are sold online.
|
|
| Locked | Locked | Locked |
Multi-category consumer electronics are provided by an internet-first brand.
|
|
| Locked | Locked | Locked |
Task management and project collaboration software is provided for teams.
|
Detailed competitors of Palette Brands
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Palette Brands
Complete news archive for Palette Brands
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Palette Brands
Palette Brands was founded in 2014 and raised its 1st funding round 8 years after it was founded.
Palette Brands is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Siddharth Gadodia is the current CEO of Palette Brands. They have also founded this company.
Palette Brands is a funded company, having raised a total of $3.7M across 5 funding rounds to date.
As of Mar 29, 2024, the latest employee count at Palette Brands is 20.
Annual revenue of Palette Brands is $1.15M as on Mar 31, 2023.
Palette Brands was founded in 2014 in Bengaluru, India, within the consumer products sector. Non-stick cookware, Apple accessories, and drinkware are developed and distributed through a direct-to-consumer model. A technology-enabled infrastructure supports operations across product development, supply chain, creative processes, marketing, and sales, facilitating efficient launches and scaling to address consumer needs.
Palette Brands's top competitors include Xiaomi, boAt and DailyObjects.
Palette Brands has 86 investors. Key investors include FirstPort, Dholakia Ventures, Beacon Trusteeship, Rockstud Capital, and Touchstone Ventures.
The valuation of Palette Brands is $7.28M as of Oct 2023.