About Palette Brands
Palette Brands is a Consumer company based in Bengaluru (India) founded in 2014 by Himanshi Tandon and Siddharth Gadodia. Brand of non stick cookware, apple accessories, and other products. It operates in the Consumer and Retail sectors. Palette Brands has raised $3.7 million across 5 funding rounds from investors including FirstPort, Dholakia Ventures and Beacon Trusteeship. The company has 20 employees. Palette Brands was last valued at $7.28 million in October 2023. Its chief executive, as recorded, is Siddharth Gadodia. Its Indian entity Whiteinc Retail Private Limited reported revenue of ₹6.79 Cr. Its focus areas include Home Improvements, B2C Commerce, Kitchen Supplies and Diversified. Its competitors include boAt, DailyObjects and Qubo; 2 of its 3 listed competitors have raised funding.
Company details
Palette Brands was founded in 2014 in Bengaluru, India, within the consumer products sector. Non-stick cookware, Apple accessories, and drinkware are developed and distributed through a direct-to-consumer model. A technology-enabled infrastructure supports operations across product development, supply chain, creative processes, marketing, and sales, facilitating efficient launches and scaling to address consumer needs.
- Headquarters Bengaluru, India
- Employees 20
- Founders Himanshi Tandon, Siddharth Gadodia
- Stage Minicorn
- SectorsConsumerRetail
- Email••••••••
- Phone•••• ••••
- Website palettebrands.com
- Social LinkedIn YouTube
- Legal Name Whiteinc Retail Private Limited
- Date of Incorporation 17 Sep, 2014
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹6.79 Cr
FY 2024 · -29% YoY
- Net Loss-₹10.02 Cr
FY 2024 · -148% margin
- EBITDA-₹9.40 Cr
FY 2024 · -139% margin
- Total Equity Funding$3.7M (USD)
in 5 rounds
- Latest Funding Round$229.27K (USD), Seed
Mar 2025
- InvestorsFirstPort
& 85 more
- Employee Count20
Associated legal entities of Palette Brands
Palette Brands operates through Whiteinc Retail Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Whiteinc Retail Private Limited CIN U52590KA2014PTC076439 | Active | 17 Sep 2014 | Bangalore, Karnataka | ₹6.8 Cr | 20 | 2 | View details |
Apps and channels of Palette Brands
its YouTube channel TOTEM has 134 subscribers and 28 videos.
Videos from Palette Brands
The most watched videos on Palette Brands's YouTube channel, TOTEM (134 subscribers). Click a video to play it here.
More on TOTEM.
Funding Insights of Palette Brands
Palette Brands has successfully raised a total of $3.7M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $229.27 thousand completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.7M
- Total Rounds 5
- Last Round Seed — $229,272
- First Round $1.19M
(Oct 2022)
- Investors Count 86
All 5 funding rounds of Palette Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $229,272 | Seed | – | Stoffer Anko Norden | |
| May 2024 | $2M | Seed | – | Rockstud Capital | |
| Oct 2023 | $60,145 | Seed | $7.28M | Salarpuria Group | – |
| Feb 2023 | $225,777 | Seed | – | Gopin Group, Neeraj Harlalka | |
| Oct 2022 | $1.19M | Seed | $6.4M | Dholakia Ventures, Inflection Point Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2023 | $7.28M | •••••••• |
| Oct 2022 | $6.4M | •••••••• |
Last known valuation $7.28M (Oct 2023). 86 investors in total: 15 institutional and 71 angel.
Investors in Palette Brands
Palette Brands has secured backing from 86 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include FirstPort, Dholakia Ventures and Beacon Trusteeship.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment management, venture capital, and portfolio services focused on startups and equities in India. | 2017 | rockstudcap.com | Mumbai, India | |
Investing in pre-seed to Series A startups across various sectors in India. | 2020 | dholakiaventures.com | Surat, India | |
Investments are made in early-stage tech startups across sectors. | ipventures.in | Gurugram, India | ||
Private debt fund focused on multiple sectors | bigleapinnovations.tcc.mode | Surat, India | ||
Venture capital firm focused on early-stage companies | gauravsinghviventures.com | Surat, India | ||
Limited information available | touchstone-ventures.com | Singapore, Singapore | ||
| gnpvsolutions.tcc.mode | ||||
Residential and commercial properties are developed by Salarpuria Group. | salarpuriagroup.com | Kolkata, India | ||
Real estate based investment management firm | 2002 | firstport.co.uk | New Milton, United Kingdom | |
Trusteeship services are provided in the financial sector since 2015. | 2015 | beacontrustee.co.in | Mumbai, India |
Investor details for Palette Brands
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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Board of directors of Whiteinc Retail Private Limited (Palette Brands)
Whiteinc Retail Private Limited is the primary company behind Palette Brands. The board of Whiteinc Retail Private Limited currently have 2 directors; the longest-serving is Utkarsh Gadodia, appointed in 2014. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Utkarsh Gadodia DIN 00628802 | Director | 17 Sep 2014 | 12 yrs 1 mo | Whiteinc Retail Private Limited |
| Siddharth Gadodia DIN 02310088 | Director | 17 Sep 2014 | 12 yrs 1 mo | Whiteinc Retail Private Limited |
People of Palette Brands
2 people are tracked at Palette Brands (2 in leadership); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
Himanshi Tandon | Co-Founder & CMO | Leadership |
| Co-Founder & CEO | Leadership |
Complete people profiles for Palette Brands
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of Palette Brands
Figures of Whiteinc Retail Private Limited, the primary company behind Palette Brands, for FY 2024. Revenue was ₹6.79 Cr (-29% year on year). Net loss was -₹10.02 Cr (-148% margin). EBITDA was -₹9.40 Cr (-139% margin). Revenue has grown at a compounded annual rate of +15% over three years and +14% over five years.
- ₹6.79 CrRevenue · FY 2024 · -29% YoY
- -₹10.02 CrNet loss · -148% margin
- -₹9.40 CrEBITDA · -139% margin
- ₹3.42 CrPaid-up capital
- 20Employees (provident fund records)
- +15%Revenue CAGR, 3 years
- +14%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Whiteinc Retail Private Limited are on its company page.
Detailed financial statements for Palette Brands
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Palette Brands
4 dated milestones of Palette Brands across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Palette Brands is founded.
- Funding First funding round of $1.2M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $229K.
Competitors of Palette Brands
Palette Brands has 3 listed competitors in our database, 2 of them funded. They include boAt, DailyObjects and Qubo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boat-lifestyle.com | 2016 | Gurugram, India | $206M | 501 | Personal audio products, wearables, and mobile accessories are retailed. | |
| dailyobjects.com | 2012 | Gurugram, India | $14.23M | 155 | Multi-category mobile and fashion accessories are sold online. | |
| quboworld.com | 2018 | Delhi, India | 165 | Online platform offering a wide range of consumer electronics |
Detailed competitors of Palette Brands
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Related news about Palette Brands
Complete news archive for Palette Brands
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Frequently Asked Questions about Palette Brands
Palette Brands was founded in 2014 and raised its 1st funding round 8 years after it was founded.
Palette Brands is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Siddharth Gadodia is the CEO of Palette Brands, as recorded in our data. They have also founded this company.
Palette Brands is a funded company, having raised a total of $3.7M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.19M, raised on Oct 2022.
Palette Brands has 20 employees.
The primary company behind Palette Brands, Whiteinc Retail Private Limited, reported revenue of ₹6.79 Cr for FY 2024, down 29% year on year.
Palette Brands was founded in 2014 in Bengaluru, India, within the consumer products sector. Non-stick cookware, Apple accessories, and drinkware are developed and distributed through a direct-to-consumer model. A technology-enabled infrastructure supports operations across product development, supply chain, creative processes, marketing, and sales, facilitating efficient launches and scaling to address consumer needs.
Palette Brands's top competitors include boAt, DailyObjects and Qubo.
Palette Brands has 86 investors. Key investors include FirstPort, Dholakia Ventures, Beacon Trusteeship, Rockstud Capital, and Touchstone Ventures.
The valuation of Palette Brands is $7.28M as of Oct 2023.
Palette Brands operates through Whiteinc Retail Private Limited.
The legal entities of Palette Brands currently have 2 directors, including Utkarsh Gadodia, Siddharth Gadodia.