About Parrot Analytics
Parrot Analytics is a company based in London (United Kingdom) founded in 2013 by Wared Seger. Parrot Analytics has raised $2.55 million across 2 funding rounds from investors including Zino Ventures. Parrot Analytics offers products and services including Streaming Economics, DEMAND360, IP & Topic Demand, and Audience Solutions. Parrot Analytics operates in a competitive market with competitors including Conviva, Tubular Labs, BARC India, Ease Live and Fresno Unlimited, among others.
- Headquarter London, United Kingdom
- Founders Wared Seger
- SectorsMedia & Entertainment
- Website category Arts and Entertainment
- Email••••••••
- Phone•••• ••••
- Website parrotanalytics.com
- Social LinkedIn X YouTube
- Legal Name Parrot Analytics Limited
- Total Equity Funding$2.55M (USD)
in 2 rounds
- Latest Funding Round$250K (USD), Seed
Mar 2017
- Investors
Products & Services of Parrot Analytics
Parrot Analytics offers a comprehensive portfolio of products and services, including Streaming Economics, DEMAND360, IP & Topic Demand, and Audience Solutions.
Delivers insights on streaming revenue and subscriber metrics.
Measures global audience demand for TV shows and movies.
Analyzes intellectual property value in entertainment.
Provides tools for audience engagement and monetization strategies.
Apps and channels of Parrot Analytics
its YouTube channel Parrot Analytics has 6.45K subscribers and 30 videos.
Videos from Parrot Analytics
The most watched videos on Parrot Analytics's YouTube channel, Parrot Analytics (6.45K subscribers). Click a video to play it here.
More on Parrot Analytics.
Funding Insights of Parrot Analytics
Parrot Analytics has successfully raised a total of $2.55M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $250 thousand completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.55M
- Total Rounds 2
- Last Round Seed — $250,000
- First Round $2.3M
(Dec 2014)
- Investors Count 1
All 2 funding rounds of Parrot Analytics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | $250,000 | Seed | – | – | |
| Dec 2014 | $2.3M | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Parrot Analytics
Parrot Analytics has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Zino Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment fund focused on technology startups expanding globally. | 2016 | zino.co.nz | Auckland, New Zealand |
Investor details for Parrot Analytics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Parrot Analytics
27 people are tracked at Parrot Analytics (14 in leadership, 3 in board & advisors, 10 in team).
| Name | Role | Group |
|---|---|---|
Wared Seger | Founder | Leadership |
Tara Quinn | Partner Insights Director, North America | Leadership |
Samuel Stadler | VP Marketing | Leadership |
Amit Devani | Global Vp, Partner Insights | Leadership |
Adriana Pascale | Partner Insights - Senior Manager | Leadership |
Lisa P. | Global Partner Insights And Strategy | Leadership |
Zen Miyaji-Thorne | Director Of Finance | Leadership |
Linda Block | Product Marketing Director | Leadership |
Renee Engelhardt | VP, Partner Insights | Leadership |
Rubens K. | Digital Performance Director | Leadership |
Hema Patel | Director Of Operations | Leadership |
Ivan Vitório | Partner Insights Manager | Leadership |
Carolina Pozzi Galante | Partner Insights Senior Analyst | Leadership |
Lucas Mascarenhas | Partner Insights Senior Analyst | Leadership |
Bruce Tuchman | Board Member | Board & advisors |
Adriana Cisneros | Board Member | Board & advisors |
David Bishop | Board Member | Board & advisors |
Mike Broster | Data Analyst | Team |
Anna Huang, CA | Operations, Finance, People | Team |
Christofer Hamilton | Industry Insights Manager | Team |
7 more people are available in the full profile.
Complete people profiles for Parrot Analytics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Parrot Analytics
3 dated milestones of Parrot Analytics across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Parrot Analytics is founded.
- Funding First funding round of $2.3M.
- Funding Latest funding round, Seed, of $250K.
Competitors of Parrot Analytics
Parrot Analytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Conviva, Tubular Labs, BARC India, Ease Live and Fresno Unlimited, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| conviva.com | 2006 | San Mateo, United States | $99M | 120 | Video streaming optimization and analytics solutions are provided by Conviva. | |
| tubularlabs.com | 2012 | Mountain View, United States | $30.77M | 81 | Video analytics and management solutions are provided for audience growth. | |
| barcindia.co.in | 2012 | Mumbai, India | – | 188 | Provides TV viewing measurement, data collection, and analytics services for advertisers and broadcasters. | |
| easelive.tv | 2015 | Bergen, Norway | – | 12 | Digital overlays are provided for broadcasting audience engagement. | |
| fresnoinc.com | 2014 | Santa Monica, United States | $8M | 2 | Entertainment content production company | |
| oztam.com.au | 1999 | Sydney, Australia | – | – | Offers official TV audience measurement for broadcast and BVOD viewing data. | |
| wiopro.com | 2012 | La Quinta, United States | – | – | Provides real-time and historical TV airing data for industry professionals worldwide. | |
| livesonar.com | 2018 | Milan, Italy | – | – | Provides an app-based platform for broadcast scheduling and voting. |
Detailed competitors of Parrot Analytics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Parrot Analytics
The website of Parrot Analytics (parrotanalytics.com) receives about 59.2K visits a month and ranks #526,052 among all websites worldwide, #4,513 in Arts and Entertainment.
- Monthly visits59.2K
▼ 21.3% vs previous month
- Unique visitors31.1K
per month
- Global rank#526,052
among all websites
- Category rank#4,513
Arts and Entertainment · Arts and Entertainment
- Bounce rate42%
- Pages per visit1.7
- Average visit33 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Parrot Analytics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
televisionstats.com | televisionstats.com | 100% | – | #292,794 | – |
childrenandmedia.org.au | childrenandmedia.org.au | 92% | – | #572,888 | – |
 jdramas.wordpress.com | jdramas.wordpress.com | 92% | – | #1,359,571 | – |
itc2000.it | itc2000.it | 92% | – | #3,878,914 | – |
thatparkplace.com | thatparkplace.com | 92% | – | #218,592 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Parrot Analytics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Parrot Analytics
Complete news archive for Parrot Analytics
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Parrot Analytics
10 companies that operate in the same segment as Parrot Analytics (Film, TV & Broadcasting Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Software is provided for managing, distributing, and monetizing media content. | 1987 | Burlington, Vermont, United States | – | USD 523.32 K | – | |
Sky is recognized as a provider of TV, broadband, and mobile services. | 1990 | Isleworth, England, United Kingdom | – | – | 31,000 | |
Integrated telecom and IPTV services are provided to Canadian customers. | 1874 | Vancouver, British Columbia, Canada | – | USD 14.86 B | 106,800 | |
Integrated telecommunication and TV services are provided across Finland. | 1999 | Helsinki, Finland | USD 188.17 M | – | – | |
Cloud solutions for broadcast, streaming, and advertising industries are provided. | 2008 | Bengaluru, Karnataka, India | USD 364.17 M | USD 87.14 M | 746 | |
Digital media recognition solutions are provided for content management. | 1993 | Emeryville, California, United States | USD 50.99 M | – | 248 | |
Ad data management is facilitated by AI across connected devices. | 2008 | San Francisco, California, United States | USD 46.34 M | – | 384 | |
Online event ticketing platform offering a wide range of entertainment options, including movies, concerts, sports, and plays, enabling users to di... | 1999 | Mumbai, Maharashtra, India | – | – | – | |
Provider of music distribution and artist and label services globally | 1997 | New York, New York, United States | USD 14.7 M | – | – |
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Frequently Asked Questions about Parrot Analytics
Parrot Analytics was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Parrot Analytics is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Parrot Analytics is a funded company, having raised a total of $2.55M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.3M, raised on Dec 2014.
Parrot Analytics was founded in 2013 in London, United Kingdom, within the media analytics sector. A global platform for measuring content demand in TV is operated, capturing audience behaviors across video streaming, social media, blogging, file-sharing, and peer-to-peer channels. Insights into demand are provided to studios, networks, broadcasters, brands, agencies, and OTT platforms to inform content strategies across distribution methods.
Parrot Analytics's top competitors include Conviva, Tubular Labs and BARC India.
Parrot Analytics offers Streaming Economics, DEMAND360, IP & Topic Demand, and Audience Solutions.
Parrot Analytics has 1 investor. Key investors include Zino Ventures.
Parrot Analytics operates through Parrot Analytics Limited.