Parrot Analytics

London, United Kingdom Founded: 2013 • Age: 13 yrs
Global TV content demand is measured via a developed platform.
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About Parrot Analytics

Parrot Analytics is a company based in London (United Kingdom) founded in 2013 by Wared Seger.. Parrot Analytics has raised $2.55 million across 2 funding rounds from investors including Zino Ventures. Parrot Analytics offers products and services including Streaming Economics, DEMAND360, IP & Topic Demand, and Audience Solutions. Parrot Analytics operates in a competitive market with competitors including Conviva, Tubular Labs, BARC India, Ease Live and Fresno Unlimited, among others.

  • Headquarter London, United Kingdom
  • Founders Wared Seger
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Parrot Analytics Limited
Operational Areas
Media & Entertainment → Film, Television & Streaming
Media & Entertainment → Film, Television & Streaming
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $2.55 M (USD)

    in 2 rounds

  • Latest Funding Round
    $250 K (USD), Seed

    Mar 28, 2017

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Parrot Analytics

Parrot Analytics offers a comprehensive portfolio of products and services, including Streaming Economics, DEMAND360, IP & Topic Demand, and Audience Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Delivers insights on streaming revenue and subscriber metrics.

Measures global audience demand for TV shows and movies.

Analyzes intellectual property value in entertainment.

Provides tools for audience engagement and monetization strategies.

People of Parrot Analytics
Headcount 50-200
Employee Profiles 24
Board Members and Advisors 3
Employee Profiles
People
Wared Seger
CEO
People
Samuel Stadler
VP Marketing
People
Amit Devani
Global Vp, Partner Insights
People
Mike Broster
Data Analyst

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Board Members and Advisors
people
Bruce Tuchman
Board Member
people
Adriana Cisneros
Board Member
people
David Bishop
Board Member

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Funding Insights of Parrot Analytics

Parrot Analytics has successfully raised a total of $2.55M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $250 thousand completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $250,000
  • First Round

    (01 Dec 2014)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2017 Amount Seed - Parrot Analytics Valuation

investors

Dec, 2014 Amount Seed - Parrot Analytics Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Parrot Analytics

Parrot Analytics has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Zino Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment fund focused on technology startups expanding globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Parrot Analytics

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Parrot Analytics

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Parrot Analytics Comparisons

Employees
+
Add Comparison
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Competitors of Parrot Analytics

Parrot Analytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Conviva, Tubular Labs, BARC India, Ease Live and Fresno Unlimited, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Video streaming optimization and analytics solutions are provided by Conviva.
domain founded_year HQ Location
Video analytics and management solutions are provided for audience growth.
domain founded_year HQ Location
Provides TV viewing measurement, data collection, and analytics services for advertisers and broadcasters.
domain founded_year HQ Location
Digital overlays are provided for broadcasting audience engagement.
domain founded_year HQ Location
Entertainment content production company
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Parrot Analytics

Frequently Asked Questions about Parrot Analytics

When was Parrot Analytics founded?

Parrot Analytics was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Parrot Analytics located?

Parrot Analytics is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Parrot Analytics a funded company?

Parrot Analytics is a funded company, having raised a total of $2.55M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.3M, raised on Dec 01, 2014.

What does Parrot Analytics do?

Parrot Analytics was founded in 2013 in London, United Kingdom, within the media analytics sector. A global platform for measuring content demand in TV is operated, capturing audience behaviors across video streaming, social media, blogging, file-sharing, and peer-to-peer channels. Insights into demand are provided to studios, networks, broadcasters, brands, agencies, and OTT platforms to inform content strategies across distribution methods.

Who are the top competitors of Parrot Analytics?

Parrot Analytics's top competitors include Conviva, Tubular Labs and BARC India.

What products or services does Parrot Analytics offer?

Parrot Analytics offers Streaming Economics, DEMAND360, IP & Topic Demand, and Audience Solutions.

Who are Parrot Analytics's investors?

Parrot Analytics has 1 investor. Key investors include Zino Ventures.

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