About Pattern Brands
Pattern Brands is a Technology company based in New York (United States) founded in 2003 by Suze Dowling, Nicholas Ling, and Emmett Shine. Multi-category home improvement products are offered online by Pattern Brands. It operates in the Technology and Retail sectors. Pattern Brands has raised $104.2 million across 5 funding rounds from investors including Kleiner Perkins, Victory Park Capital Advisors and Toba Capital. Pattern Brands has completed 4 acquisitions, including Letterfolk, Onsen Towel and Poketo. Its chief executive, as recorded, is Nicholas Ling. Pattern Brands offers products and services including Brand Platform, Miracle Onsen, Poketo, GIR, and Open Spaces. Its focus areas include E-Commerce Enablers, E-Commerce Sellers, Tech First Acquirers and Brands Tech.
Company details
Internet first brand offering multi-category home improvement products. The product catalog includes candles, clocks, vases, stools, bookshelves, choppers, wire baskets, towels, capsule trivets, rubber coasters, nesting trays, glasses, kitchen tools, bathroom accessories, and more.
- Headquarters New York, United States
- Founders Suze Dowling, Nicholas Ling, Emmett Shine
- SectorsTechnologyRetail
- Website patternbrands.com
- Social LinkedIn X
- Total Equity Funding$104.2M (USD)
in 5 rounds
- Latest Funding Round$25M (USD), Series B
Jul 2022
- InvestorsKleiner Perkins
& 9 more
- Investments & AcquisitionsLetterfolk
& 3 more
Products & Services of Pattern Brands
Pattern Brands offers a comprehensive portfolio of products and services, including Brand Platform, Miracle Onsen, Poketo, GIR, and Open Spaces.
Platform for acquiring and managing consumer brands
Brand offering wellness products in their portfolio
Brand focused on design and lifestyle items
Brand providing kitchen and home essentials
Brand specializing in organization products
Brand for customizable decor items
Brand offering various consumer goods
Funding Insights of Pattern Brands
Pattern Brands has successfully raised a total of $104.2M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $104.2M
- Total Rounds 5
- Last Round Series B — $25M
- First Round $5.2M
(Nov 2018)
- Investors Count 10
All 5 funding rounds of Pattern Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $25M | Series B | – | Toba Capital, Verlinvest | |
| Jun 2021 | $60M | Series B | – | Primary Ventures, Victory Park Capital Advisors | |
| Jun 2021 | Debt – Conventional | – | – | – | |
| Aug 2019 | $14M | Series A | – | Kleiner Perkins, Primary Venture Partner | – |
| Nov 2018 | $5.2M | Series A | – | – | – |
10 investors in total: 10 institutional.
Investors in Pattern Brands
Pattern Brands has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Kleiner Perkins, Victory Park Capital Advisors and Toba Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Stage-agnostic investments are conducted by Toba Capital in US companies. | tobacapital.com | Newport Beach, United States | ||
Single family office of a Belgian family focused on multiple industries | verlinvest.com | Brussels, Belgium | ||
Investments in seed-stage companies are managed by Primary Venture Partner. | primary.vc | New York, United States | ||
VC firm investing in seed and early stage companies in the US | rre.com | New York, United States | ||
Blank check and private debt firm focused on multiple sectors | 2007 | victoryparkcapital.com | Chicago, United States | |
A collaborative innovation unit focused on capital market solutions. | primary.ventures | Argentina | ||
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Tech & offline focused Startup Studio building startups and investing in the US | rseventures.com | New York, United States | ||
HOF Capital is engaged in venture capital investments. | hofcapital.com | New York, United States | ||
Manages investments and risks to deliver consistent returns for institutional investors. | 2001 | bamfunds.com | Chicago, United States |
Investor details for Pattern Brands
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
- Investor portfolios
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People of Pattern Brands
16 people are tracked at Pattern Brands (9 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Suze Dowling | Co-Founder & CBO | Leadership |
Nicholas Ling | Co-Founder & CEO | Leadership |
Emmett Shine | Co-Founder | Leadership |
Andrew Berg | Director, Digital Marketplaces - Amazon / Omni | Leadership |
Anum Tariq | Vp, Creative | Leadership |
Scott Anderson | General Manager | Leadership |
Michael Azzolina | Vice President Of Finance | Leadership |
Jennifer Shore | Head of People Operations | Leadership |
Theodore (Ted) Pfeifer | VP, Operations, Logistics & Distribution | Leadership |
Kevin Nguyen | Ecommerce Manager | Team |
Eva Tissiere | Merchandising Lead | Team |
Annelise Falzer | Creative Strategy Lead | Team |
Renée Carrington | Senior Product Manager | Team |
Shenali Goonawardena ACMA,CGMA | Financial Controller | Team |
Soojeong Chi | GM | Team |
Lawrence Cardenas | Senior Sales Lead | Team |
Complete people profiles for Pattern Brands
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Pattern Brands
Pattern Brands has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Letterfolk, Onsen Towel and Poketo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Towels and bath accessories are sold by an internet-first brand. | onsentowel.com | New York, United States | 2017 | Sep 2022 | •••• | |
Multi-category home products are sold online by Yield. | yielddesign.co | St. Augustine, United States | 2012 | Jul 2022 | •••• | |
Online retailer of lifestyle products | poketo.com | Los Angeles, United States | 2003 | Jul 2022 | •••• | |
Multi-category products are offered by an internet-first brand. | letterfolk.com | New York, United States | 2015 | Oct 2021 | •••• |
Complete acquisition details for Pattern Brands
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Pattern Brands
7 dated milestones of Pattern Brands across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Pattern Brands is founded.
- Funding First funding round of $5.2M.
- Acquisition Acquires Letterfolk.
- Funding Latest funding round, Series B, of $25.0M.
- Acquisition Acquires Poketo.
- Acquisition Acquires YIELD.
- Acquisition Acquires Onsen Towel.
Web traffic of Pattern Brands
The website of Pattern Brands (patternbrands.com) receives about 9K visits a month.
- Monthly visits9K
▼ 7.3% vs previous month
Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as Pattern Brands (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 |
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Frequently Asked Questions about Pattern Brands
Pattern Brands was founded in 2003 and raised its 1st funding round 15 years after it was founded.
Pattern Brands is headquartered in New York, United States. It is registered at New York, New York, United States.
Nicholas Ling is the CEO of Pattern Brands, as recorded in our data. They have also founded this company.
Pattern Brands is a funded company, having raised a total of $104.2M across 5 funding rounds to date. The company's 1st funding round was a Series A of $5.2M, raised on Nov 2018.
Internet first brand offering multi-category home improvement products. The product catalog includes candles, clocks, vases, stools, bookshelves, choppers, wire baskets, towels, capsule trivets, rubber coasters, nesting trays, glasses, kitchen tools, bathroom accessories, and more.
Pattern Brands offers Brand Platform, Miracle Onsen, Poketo, GIR, and 3 more products and services.
Pattern Brands has made 4 acquisitions, including Letterfolk, Onsen Towel, and Poketo.
Pattern Brands has 10 investors. Key investors include Kleiner Perkins, Victory Park Capital Advisors, Toba Capital, Verlinvest, and Balyasny Asset Management.