About Pattern Brands
Pattern Brands is a company based in New York (United States) founded in 2003 by Suze Dowling, Nicholas Ling, and Emmett Shine.. Pattern Brands has raised $104.2 million across 5 funding rounds from investors including Kleiner Perkins, Victory Park Capital Advisors and Toba Capital. Pattern Brands has completed 4 acquisitions, including Letterfolk, Onsen Towel and Poketo. Pattern Brands offers products and services including Brand Platform, Miracle Onsen, Poketo, GIR, and Open Spaces. Pattern Brands operates in a competitive market with competitors including TechStyle, THG, Merama, Mensa Brands and GOAT Brand Labs, among others.
- Headquarter New York, United States
- Founders Suze Dowling, Nicholas Ling, Emmett Shine
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Sectors
TechnologyRetail
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$104.2 M (USD)
in 5 rounds
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Latest Funding Round
$25 M (USD), Series B
Jul 12, 2022
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Investors
Kleiner Perkins
& 9 more
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Employee Count
Employee Count
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Investments & Acquisitions
Letterfolk
& 3 more
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Products & Services of Pattern Brands
Pattern Brands offers a comprehensive portfolio of products and services, including Brand Platform, Miracle Onsen, Poketo, GIR, and Open Spaces. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for acquiring and managing consumer brands
Brand offering wellness products in their portfolio
Brand focused on design and lifestyle items
Brand providing kitchen and home essentials
Brand specializing in organization products
Brand for customizable decor items
Brand offering various consumer goods
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Funding Insights of Pattern Brands
Pattern Brands has successfully raised a total of $104.2M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $25.0M
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First Round
First Round
(19 Nov 2018)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2022 | Amount | Series B - Pattern Brands | Valuation | Toba Capital , Verlinvest | |
| Jun, 2021 | Amount | Series B - Pattern Brands | Valuation | Primary Ventures , Victory Park Capital Advisors | |
| Jun, 2021 | Amount | Debt – Conventional - Pattern Brands | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pattern Brands
Pattern Brands has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Kleiner Perkins, Victory Park Capital Advisors and Toba Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Stage-agnostic investments are conducted by Toba Capital in US companies.
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Founded Year | Domain | Location | |
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Single family office of a Belgian family focused on multiple industries
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Founded Year | Domain | Location | |
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Investments in seed-stage companies are managed by Primary Venture Partner.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pattern Brands
Pattern Brands has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Letterfolk, Onsen Towel and Poketo. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Towels and bath accessories are sold by an internet-first brand.
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2017 | ||||
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Multi-category products are offered by an internet-first brand.
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2015 | ||||
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Multi-category home products are sold online by Yield.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Pattern Brands
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pattern Brands Comparisons
Competitors of Pattern Brands
Pattern Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TechStyle, THG, Merama, Mensa Brands and GOAT Brand Labs, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Membership commerce solutions for fashion businesses are provided.
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| domain | founded_year | HQ Location |
Digital consumer brands are acquired and enabled by technology platform.
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| domain | founded_year | HQ Location |
Platform acquiring eCommerce businesses
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| domain | founded_year | HQ Location |
Crafts global health and wellness brands for digital platforms.
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| domain | founded_year | HQ Location |
Investment and scaling of D2C lifestyle brands are facilitated.
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| domain | founded_year | HQ Location |
Direct-to-consumer brands are built and scaled through a technology platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pattern Brands
Frequently Asked Questions about Pattern Brands
When was Pattern Brands founded?
Pattern Brands was founded in 2003 and raised its 1st funding round 15 years after it was founded.
Where is Pattern Brands located?
Pattern Brands is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Pattern Brands?
Nicholas Ling is the current CEO of Pattern Brands. They have also founded this company.
Is Pattern Brands a funded company?
Pattern Brands is a funded company, having raised a total of $104.2M across 5 funding rounds to date. The company's 1st funding round was a Series B of $60M, raised on Nov 19, 2018.
What does Pattern Brands do?
Internet first brand offering multi-category home improvement products. The product catalog includes candles, clocks, vases, stools, bookshelves, choppers, wire baskets, towels, capsule trivets, rubber coasters, nesting trays, glasses, kitchen tools, bathroom accessories, and more.
Who are the top competitors of Pattern Brands?
Pattern Brands's top competitors include Mensa Brands, THG and TechStyle.
What products or services does Pattern Brands offer?
Pattern Brands offers Brand Platform, Miracle Onsen, Poketo, GIR, and 3 more products and services.
How many acquisitions has Pattern Brands made?
Pattern Brands has made 4 acquisitions, including Letterfolk, Onsen Towel, and Poketo.
Who are Pattern Brands's investors?
Pattern Brands has 10 investors. Key investors include Kleiner Perkins, Victory Park Capital Advisors, Toba Capital, Verlinvest, and Balyasny Asset Management.