Pattern Brands

New York, United States Founded: 2003 • Age: 23 yrs
Multi-category home improvement products are offered online by Pattern Brands.
Annual revenue - Latest available
Total funding $104.2M 5 rounds
Employees - Tracked headcount
Investors 10 Known backers
Products 7 Services tracked
Competitors 10 Brand Intelligence

About Pattern Brands

Pattern Brands is a company based in New York (United States) founded in 2003 by Suze Dowling, Nicholas Ling, and Emmett Shine. Pattern Brands has raised $104.2 million across 5 funding rounds from investors including Kleiner Perkins, Victory Park Capital Advisors and Toba Capital. Pattern Brands has completed 4 acquisitions, including Letterfolk, Onsen Towel and Poketo. Pattern Brands offers products and services including Brand Platform, Miracle Onsen, Poketo, GIR, and Open Spaces. Pattern Brands operates in a competitive market with competitors including TechStyle, THG, Merama, Mensa Brands and GOAT Brand Labs, among others.

  • Headquarter New York, United States
  • Founders Suze Dowling, Nicholas Ling, Emmett Shine
  • Sectors
    Technology
    Retail
  • Phone
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  • Website
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  • Social
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Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $104.2 M (USD)

    in 5 rounds

  • Latest Funding Round
    $25 M (USD), Series B

    Jul 12, 2022

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
    Letterfolk

    & 3 more

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Products & Services of Pattern Brands

Pattern Brands offers a comprehensive portfolio of products and services, including Brand Platform, Miracle Onsen, Poketo, GIR, and Open Spaces.

Product name locked
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Primary

Platform for acquiring and managing consumer brands

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Brand offering wellness products in their portfolio

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Brand focused on design and lifestyle items

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Brand providing kitchen and home essentials

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Brand specializing in organization products

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Brand for customizable decor items

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Brand offering various consumer goods

People of Pattern Brands

Headcount 200-500
Employee Profiles 16
Employee Profiles
People
Kevin Nguyen
Ecommerce Manager
People
Eva Tissiere
Merchandising Lead
People
Annelise Falzer
Creative Strategy Lead
People
Nicholas Ling
Co-Founder, CEO

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Funding Insights of Pattern Brands

Pattern Brands has successfully raised a total of $104.2M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Pattern Brands

Pattern Brands has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Kleiner Perkins, Victory Park Capital Advisors and Toba Capital.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Stage-agnostic investments are conducted by Toba Capital in US companies.
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Single family office of a Belgian family focused on multiple industries
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Investments in seed-stage companies are managed by Primary Venture Partner.
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Investor details for Pattern Brands

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Pattern Brands

Pattern Brands has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Letterfolk, Onsen Towel and Poketo.

Investments
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Investment portfolio details for Pattern Brands

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Towels and bath accessories are sold by an internet-first brand.
Locked Locked 2017 Locked
Multi-category products are offered by an internet-first brand.
Locked Locked 2015 Locked
Multi-category home products are sold online by Yield.
Locked Locked 2012 Locked
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Complete acquisition details for Pattern Brands

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Pattern Brands

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Detailed financials for Pattern Brands

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  • Historical revenue
  • Profit trends
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  • Financial ratios

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Pattern Brands Comparisons

Pattern Brands Primary company
Description
Multi-category home improvement products are offered online ...
Location
New York, United States
Founded Year
2003
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Pattern Brands

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Competitors of Pattern Brands

Pattern Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TechStyle, THG, Merama, Mensa Brands and GOAT Brand Labs, among others.

Company Name Domain Founded year HQ Location Description
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Membership commerce solutions for fashion businesses are provided.
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Digital consumer brands are acquired and enabled by technology platform.
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Platform acquiring eCommerce businesses
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Crafts global health and wellness brands for digital platforms.
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Investment and scaling of D2C lifestyle brands are facilitated.
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Direct-to-consumer brands are built and scaled through a technology platform.
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Detailed competitors of Pattern Brands

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Pattern Brands

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Complete news archive for Pattern Brands

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Pattern Brands

Pattern Brands was founded in 2003 and raised its 1st funding round 15 years after it was founded.

Pattern Brands is headquartered in New York, United States. It is registered at New York, New York, United States.

Nicholas Ling is the current CEO of Pattern Brands. They have also founded this company.

Pattern Brands is a funded company, having raised a total of $104.2M across 5 funding rounds to date.

Internet first brand offering multi-category home improvement products. The product catalog includes candles, clocks, vases, stools, bookshelves, choppers, wire baskets, towels, capsule trivets, rubber coasters, nesting trays, glasses, kitchen tools, bathroom accessories, and more.

Pattern Brands's top competitors include Mensa Brands, THG and TechStyle.

Pattern Brands offers Brand Platform, Miracle Onsen, Poketo, GIR, and 3 more products and services.

Pattern Brands has made 4 acquisitions, including Letterfolk, Onsen Towel, and Poketo.

Pattern Brands has 10 investors. Key investors include Kleiner Perkins, Victory Park Capital Advisors, Toba Capital, Verlinvest, and Balyasny Asset Management.

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