About Peanut Labs
Peanut Labs is a Technology company based in San Francisco (United States) founded in 2007, and was acquired by e-Rewards in September 2010. Rewards are provided for online survey participation via cloud platform. Peanut Labs has raised $3.2 million across 1 funding round from investors including e-Rewards, Leapfrog Ventures and Headline. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Research and Paid Surveys. Its legal entity is PEANUT LABS, INC. Its competitors include Crowdtap and e-Rewards; 2 of its 2 listed competitors have raised funding.
Company details
Founded in 2007 and based in San Francisco, United States, Peanut Labs operates as a cloud-based platform in the market research sector. Surveys are conducted to gather customer opinions, with incentives offered to participants. Monetization is managed for over 200 million monthly website visitors. The company functions as a wholly-owned subsidiary of e-Rewards, Inc., and has received recognitions such as the FAST Top 50 2008 ranking.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website peanutlabs.com
- Social LinkedIn X Facebook
- Acquired by e-Rewards (Sep 2010)
- Legal Name Peanut Labs, Inc.
Funding Insights of Peanut Labs
Peanut Labs has successfully raised a total of $3.2M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.2 million completed in February 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.2M
- Total Rounds 1
- Last Round Series A — $3.2M
- First Round $3.2M
(Feb 2008)
- Investors Count 2
All 1 funding rounds of Peanut Labs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2008 | $3.2M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Peanut Labs
Peanut Labs has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include e-Rewards, Leapfrog Ventures and Headline.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in early-stage tech startups across multiple sectors. | headline.com | San Francisco, United States | ||
Consumer products are wholesaled to retailers by Leapfrog Ventures. | leapfrogventures.com | Menlo Park, United States | ||
Paid surveys are conducted online to earn redeemable currency. | 1999 | e-rewards.com | Dallas, United States |
Investor details for Peanut Labs
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of Peanut Labs
3 dated milestones of Peanut Labs across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Peanut Labs is founded.
- Funding First funding round of $3.2M.
- Exit Acquired by e-Rewards.
Competitors of Peanut Labs
Peanut Labs has 2 listed competitors in our database, 2 of them funded. They include Crowdtap and e-Rewards.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| crowdtap.com | 2009 | New York, United States | $29.02M | 60 | Social influence marketing platform connecting brands and consumers. | |
| e-rewards.com | 1999 | Dallas, United States | $71.99M | 419 | Paid surveys are conducted online to earn redeemable currency. |
Detailed competitors of Peanut Labs
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Peanut Labs
The website of Peanut Labs (peanutlabs.com) receives about 2.3K visits a month.
- Monthly visits2.3K
▲ 14.2% vs previous month
Websites whose visitors overlap most with Peanut Labs. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
marconline.com | marconline.com | 100% | #171,810 | – | |
| otxresearch.com | 88% | View details | |||
socialmouths.com | socialmouths.com | 63% | – | ||
| sentiment140.com | 38% | View details | |||
| socialmediatoday.com | 38% | 510.4K | #124,801 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Peanut Labs
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Peanut Labs (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Peanut Labs
Peanut Labs was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Peanut Labs is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Peanut Labs is a funded company, having raised a total of $3.2M across 1 funding round to date. The company's 1st funding round was a Series A of $3.2M, raised on Feb 2008.
Founded in 2007 and based in San Francisco, United States, Peanut Labs operates as a cloud-based platform in the market research sector. Surveys are conducted to gather customer opinions, with incentives offered to participants. Monetization is managed for over 200 million monthly website visitors. The company functions as a wholly-owned subsidiary of e-Rewards, Inc., and has received recognitions such as the FAST Top 50 2008 ranking.
Peanut Labs has 3 investors. Key investors include e-Rewards, Leapfrog Ventures, and Headline.
Peanut Labs operates through Peanut Labs, Inc..
Yes. Peanut Labs was acquired by e-Rewards in September 2010.