About Pee Safe
Pee Safe is a Consumer company based in Gurugram (India) founded in 2017 by Srijana Bagaria, Rithish Kumar, and Vikas Bagaria. Personal hygiene and wellness products are offered by Pee Safe. It operates on a Direct-to-Consumer (D2C) and HealthTech model in Consumer and Healthcare sectors. Pee Safe has raised $16.46 million across 7 funding rounds from investors including Natco Pharma, Venture Catalysts and We Founder Circle. The company has 116 employees. Its chief executive, as recorded, is Vikas Bagaria. Its website peesafe.com draws about 153 thousand monthly visits. Its Indian entity Redcliffe Hygiene Private Limited reported revenue of ₹82.58 Cr. Pee Safe offers products and services including Toilet Seat Sanitizer Spray, Menstrual Cup, Intimate Wash, Rechargeable Trimmer, and Female Condoms. Its focus areas include Consumer Goods, Personal Care and Hygiene Products. Its competitors include Nua, Sanfe and Gynoveda; 3 of its 3 listed competitors have raised funding.
Company details
A range of personal hygiene and wellness products is provided by Pee Safe, focusing on toilet hygiene, menstrual care, intimate care, grooming needs, and sexual wellness. Solutions are developed to empower individuals, particularly in menstrual hygiene, while addressing public restroom hygiene challenges. The company operates in the consumer goods sector, targeting personal care and hygiene needs with innovative products like toilet seat sanitizers and menstrual cups. Efforts are made to break taboos and promote safe hygiene practices through partnerships and campaigns.
- Headquarters Gurugram, India
- Employees 116
- Founders Srijana Bagaria, Rithish Kumar, Vikas Bagaria
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website peesafe.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Redcliffe Hygiene Private Limited
- Date of Incorporation 05 Apr, 2017
- Jurisdiction Haryana, India
- Annual Revenue₹82.58 Cr
FY 2025 · +44% YoY
- Net Loss-₹4.05 Cr
FY 2025 · -5% margin
- EBITDA-₹5.68 Cr
FY 2025 · -7% margin
- Total Equity Funding$16.46M (USD)
in 7 rounds
- InvestorsNatco Pharma
& 12 more
- Employee Count116
Associated legal entities of Pee Safe
Pee Safe operates through Redcliffe Hygiene Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Redcliffe Hygiene Private Limited CIN U74999HR2017PTC068437 | Active | 05 Apr 2017 | Gurgaon, Haryana | ₹82.6 Cr | 116 | 4 | View details |
Products & Services of Pee Safe
Pee Safe offers a comprehensive portfolio of products and services, including Toilet Seat Sanitizer Spray, Menstrual Cup, Intimate Wash, Rechargeable Trimmer, and Female Condoms.
Sanitizer spray is provided for toilet seat hygiene.
Menstrual cup is offered for sustainable period care.
Intimate wash is designed for personal hygiene needs.
Multipurpose trimmer is provided for grooming and shaving.
Female condoms are supplied for sexual health protection.
Apps and channels of Pee Safe
its YouTube channel PEE SAFE has 45.5K subscribers and 30 videos.
Videos from Pee Safe
The most watched videos on Pee Safe's YouTube channel, PEE SAFE (45.5K subscribers). Click a video to play it here.
More on PEE SAFE.
Funding Insights of Pee Safe
Pee Safe has successfully raised a total of $16.46M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.46M
- Total Rounds 7
- Investors Count 13
All 7 funding rounds of Pee Safe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2026 | Series C | – | – | ||
| Sep 2023 | $3M | Series B | – | Natco Pharma, Rainmatter | |
| Jan 2023 | $4.8M | Series B | – | Ashish Kacholia | |
| Jun 2021 | $3.42M | Series A | – | Shaival Desai, Alkemi Growth Capital | |
| Oct 2019 | $4.24M | Series A | – | Alkemi Growth Capital | – |
| Jun 2017 | $1M | Seed | – | Venture Catalysts, Alpha Capital | – |
| Jan 2017 | Seed | – | – | – |
13 investors in total: 10 institutional and 3 angel.
Investors in Pee Safe
Pee Safe has secured backing from 13 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Natco Pharma, Venture Catalysts and We Founder Circle.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Indian fund focused on fintech, health, and climate initiatives. | rainmatter.com | Bengaluru, India | ||
Investment in early-stage healthcare companies for consumer well-being and growth. | 2017 | alkemivp.com | Delhi, India | |
Investment in early-stage startups and global community support. | 2020 | wefoundercircle.com | Mumbai, India | |
Single family office of Dr. Mayur Desai | desaiventures.io | Ahmedabad, India | ||
Early-stage startup ecosystem is supported by Venture Catalysts in India. | 2015 | venturecatalysts.in | Mumbai, India | |
Stage-agnostic tech-focused VC firm funding companies in India | 2017 | greenshootscapital.co.in | Mumbai, India | |
| orbimed.com | ||||
APIs and finished dosage forms are developed and manufactured. | 1981 | natcopharma.co.in | Hyderabad, India | |
Tailored financial solutions are offered to high-net-worth individuals and families. | 2009 | alphacapital.in | Mumbai, India | |
Limited information is available on core activities. | Gurugram, India |
Investor details for Pee Safe
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Redcliffe Hygiene Private Limited (Pee Safe)
Redcliffe Hygiene Private Limited is the primary company behind Pee Safe. The board of Redcliffe Hygiene Private Limited currently have 4 directors; the longest-serving is Vikas Bagaria, appointed in 2017. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vikas Bagaria DIN 00064405 | Director | 05 Apr 2017 | 9 yrs 7 mo | Redcliffe Hygiene Private Limited |
| Rithish Kumar DIN 10098002 | Director | 31 Mar 2023 | 3 yrs 7 mo | Redcliffe Hygiene Private Limited |
| Sumona Chakraborty DIN 09597426 | Nominee Director | 27 Jan 2026 | 9 mo | Redcliffe Hygiene Private Limited |
| Sunny Sharma DIN 02267273 | Nominee Director | 27 Jan 2026 | 9 mo | Redcliffe Hygiene Private Limited |
People of Pee Safe
12 people are tracked at Pee Safe (4 in leadership, 8 in team); the tracked headcount is 116.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership | |
Aditya Arora | Chief Of Staff | Leadership |
Saksham Goel | Accountant | Team |
Ajeet Kumar Srivastav | AVP, R&D & Compliance | Team |
Sapna Dalmia | AVP, Finance & Accounts | Team |
Nalini Kanta Sasmal | Warehouse Logistics Manager | Team |
Sanat Sahu | AVP, International Business & B2B | Team |
Rajesh Dev | Supply Chain Manager | Team |
Gursakhi Lugani | Growth Hacker | Team |
Shikhar Pamar | Ecommerce Manager International Business | Team |
Complete people profiles for Pee Safe
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Pee Safe
Figures of Redcliffe Hygiene Private Limited, the primary company behind Pee Safe, for FY 2025. Revenue was ₹82.58 Cr (+44% year on year). Net loss was -₹4.05 Cr (-5% margin). EBITDA was -₹5.68 Cr (-7% margin). Revenue has grown at a compounded annual rate of +27% over three years and +35% over five years.
- ₹82.58 CrRevenue · FY 2025 · +44% YoY
- -₹4.05 CrNet loss · -5% margin
- -₹5.68 CrEBITDA · -7% margin
- ₹43.4 LakhPaid-up capital
- 116Employees (provident fund records)
- +27%Revenue CAGR, 3 years
- +35%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Redcliffe Hygiene Private Limited are on its company page.
Detailed financial statements for Pee Safe
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Pee Safe
3 dated milestones of Pee Safe across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Pee Safe is founded.
- Funding First funding round.
- Funding Latest funding round, Series C,.
Competitors of Pee Safe
Pee Safe has 3 listed competitors in our database, 3 of them funded. They include Nua, Sanfe and Gynoveda.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nuawoman.com | 2017 | Mumbai, India | $22.44M | 71 | Sanitary pads, period care, and skincare products are provided. | |
| sanfe.in | 2018 | Delhi, India | $4.24M | 17 | Personal hygiene and body care products for women are provided. | |
| gynoveda.com | 2019 | Mumbai, India | $10.95M | 92 | Dietary supplements and Ayurvedic solutions for women's health are offered. |
Detailed competitors of Pee Safe
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Pee Safe
The website of Pee Safe (peesafe.com) receives about 153.4K visits a month.
- Monthly visits153.4K
▼ 10.1% vs previous month
Websites whose visitors overlap most with Pee Safe. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thelight-salon.com | thelight-salon.com | 100% | #1,705,404 | – | |
projectebeauty.uk | projectebeauty.uk | 97% | #1,806,244 | – | |
| mycarmesi.com | 93% | 26.9K | #909,638 | View details | |
k18hairpro.com | k18hairpro.com | 93% | #752,209 | – | |
everteen-neud.com | everteen-neud.com | 92% | #1,205,848 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pee Safe
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- 40 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Pee Safe (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Pee Safe
Complete news archive for Pee Safe
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Articles about Pee Safe on our blog
Frequently Asked Questions about Pee Safe
Pee Safe was founded in 2017.
Pee Safe is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Vikas Bagaria is the CEO of Pee Safe, as recorded in our data. They have also founded this company.
Pee Safe is a funded company, having raised a total of $16.46M across 7 funding rounds to date.
Pee Safe has 116 employees.
The primary company behind Pee Safe, Redcliffe Hygiene Private Limited, reported revenue of ₹82.58 Cr for FY 2025, up 44% year on year.
A range of personal hygiene and wellness products is provided by Pee Safe, focusing on toilet hygiene, menstrual care, intimate care, grooming needs, and sexual wellness. Solutions are developed to empower individuals, particularly in menstrual hygiene, while addressing public restroom hygiene challenges. The company operates in the consumer goods sector, targeting personal care and hygiene needs with innovative products like toilet seat sanitizers and menstrual cups. Efforts are made to break taboos and promote safe hygiene practices through partnerships and campaigns.
Pee Safe offers Toilet Seat Sanitizer Spray, Menstrual Cup, Intimate Wash, Rechargeable Trimmer, and Female Condoms.
Pee Safe has 13 investors. Key investors include Natco Pharma, Venture Catalysts, We Founder Circle, Alpha Capital, and Alkemi Partners.
Pee Safe operates through Redcliffe Hygiene Private Limited.
The legal entities of Pee Safe currently have 4 directors, including Vikas Bagaria, Rithish Kumar, Sumona Chakraborty and others.