About Pendragon
Pendragon is a company based in Nottingham (United Kingdom) founded in 1989 was acquired by Lithia Motors in February 2024.. The company has 9,564 employees as of March 31, 2021. Pendragon offers products and services including Motor Retail Services and Fleet Management Services. Pendragon operates in a competitive market with competitors including CarWale, CarDekho, Copart, Fiat Chrysler Automobiles and Cars.com, among others.
- Headquarter Nottingham, United Kingdom
- Employees 9564 as on 31 Mar, 2021
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Sectors
Transportation, Automotive & Logistics
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Pendragon Plc
- Date of Incorporation 12 Oct, 1988
- Jurisdiction ANNESLEY NOTTINGHAM, NOTTINGHAMSHIRE
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Lithia Motors
& 3 more
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Employee Count
9564
as on Mar 31, 2021
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Acquired by
Lithia Motors
(Feb 10, 2024)
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Products & Services of Pendragon
Pendragon offers a comprehensive portfolio of products and services, including Motor Retail Services and Fleet Management Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Services for purchasing and selling vehicles to consumers
Management of corporate vehicle fleets for efficiency
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Funding Insights of Pendragon
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
- First Round First Round
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2020 | Amount | Post-IPO - Pendragon | Valuation |
investors |
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| May, 2020 | Amount | Post-IPO - Pendragon | Valuation |
investors |
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| Jan, 2019 | Amount | Post-IPO - Pendragon | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pendragon
Pendragon has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include Lithia Motors, Odey Asset Management and Farringdon Capital Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Invests in undervalued, mispriced securities through funds and managed accounts.
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Founded Year | Domain | Location | |
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Diversified investment portfolios are managed for institutional clients.
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Founded Year | Domain | Location | |
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Delivers vehicle financial services to support automotive transactions.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pendragon
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pendragon
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pendragon Comparisons
Competitors of Pendragon
Pendragon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CarWale, CarDekho, Copart, Fiat Chrysler Automobiles and Cars.com, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Second-hand cars are listed online to connect buyers and sellers.
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| domain | founded_year | HQ Location |
Retailer of new automobiles, used vehicles, and related automotive news
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| domain | founded_year | HQ Location |
Used and salvaged vehicles are offered via an online marketplace.
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| domain | founded_year | HQ Location |
Automobiles are manufactured under brands like Fiat, Chrysler, and Jeep.
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| domain | founded_year | HQ Location |
Used cars are listed and analyzed on an online platform.
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| domain | founded_year | HQ Location |
Used vehicles are bought and sold through an AI platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pendragon
Frequently Asked Questions about Pendragon
When was Pendragon founded?
Pendragon was founded in 1989 and raised its 1st funding round 30 years after it was founded.
Where is Pendragon located?
Pendragon is headquartered in Nottingham, United Kingdom.
How many employees does Pendragon have?
As of Mar 31, 2021, the latest employee count at Pendragon is 9,564.
What does Pendragon do?
Pendragon was founded in 1989 and is based in Nottingham, United Kingdom. Operations are centered in the automotive sector, where new and used vehicle sales are handled through dealerships. Repair and maintenance services are offered for various car models, alongside leasing arrangements for personal and business use. Activities are primarily conducted across the UK, supporting retail and fleet customers in the motor trade.
Who are the top competitors of Pendragon?
What products or services does Pendragon offer?
Pendragon offers Motor Retail Services and Fleet Management Services.
Who are Pendragon's investors?
Pendragon has 4 investors. Key investors include Lithia Motors, Odey Asset Management, Farringdon Capital Management, and Anders Hedin Invest.
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