Pendragon

Nottingham, United Kingdom Founded: 1989 • Age: 37 yrs Acquired By Lithia Motors
Car dealership, repair, and leasing services are provided.
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About Pendragon

Pendragon is a company based in Nottingham (United Kingdom) founded in 1989 was acquired by Lithia Motors in February 2024.. The company has 9,564 employees as of March 31, 2021. Pendragon offers products and services including Motor Retail Services and Fleet Management Services. Pendragon operates in a competitive market with competitors including CarWale, CarDekho, Copart, Fiat Chrysler Automobiles and Cars.com, among others.

  • Headquarter Nottingham, United Kingdom
  • Employees 9564 as on 31 Mar, 2021
  • Sectors
    Transportation, Automotive & Logistics
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Pendragon Plc
  • Date of Incorporation 12 Oct, 1988
  • Jurisdiction ANNESLEY NOTTINGHAM, NOTTINGHAMSHIRE
Operational Areas
Transportation, Automotive & Logistics → Automotive Retail, Aftermarket & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    9564

    as on Mar 31, 2021

  • Acquired by
    Lithia Motors

    (Feb 10, 2024)

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Products & Services of Pendragon

Pendragon offers a comprehensive portfolio of products and services, including Motor Retail Services and Fleet Management Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Services for purchasing and selling vehicles to consumers

Management of corporate vehicle fleets for efficiency

People of Pendragon
Headcount 5000-10000
Employee Profiles 53
Employee Profiles
People
Adam Windmill
Group Finance Projects
People
Andrew Hayward
Credit Management Assistant
People
Tom Parker
Regional Finance Business Partner
People
Lara Odukoya
Assistant Accountant

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Funding Insights of Pendragon

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round
  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2020 Amount Post-IPO - Pendragon Valuation

investors

May, 2020 Amount Post-IPO - Pendragon Valuation

investors

Jan, 2019 Amount Post-IPO - Pendragon Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Pendragon

Pendragon has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include Lithia Motors, Odey Asset Management and Farringdon Capital Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Invests in undervalued, mispriced securities through funds and managed accounts.
Founded Year Domain Location
Diversified investment portfolios are managed for institutional clients.
Founded Year Domain Location
Delivers vehicle financial services to support automotive transactions.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Pendragon

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Pendragon

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Pendragon Comparisons

Employees
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Competitors of Pendragon

Pendragon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CarWale, CarDekho, Copart, Fiat Chrysler Automobiles and Cars.com, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Second-hand cars are listed online to connect buyers and sellers.
domain founded_year HQ Location
Retailer of new automobiles, used vehicles, and related automotive news
domain founded_year HQ Location
Used and salvaged vehicles are offered via an online marketplace.
domain founded_year HQ Location
Automobiles are manufactured under brands like Fiat, Chrysler, and Jeep.
domain founded_year HQ Location
Used cars are listed and analyzed on an online platform.
domain founded_year HQ Location
Used vehicles are bought and sold through an AI platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Pendragon

Hedin Mobility Group sells everything
Motormagasinet1 year ago
Lithia Group Successfully Acquires Pendragon in the US
Globalvillagespace1 year ago
FCA approves Pendragon deal
Insidermedia2 years ago

Frequently Asked Questions about Pendragon

When was Pendragon founded?

Pendragon was founded in 1989 and raised its 1st funding round 30 years after it was founded.

Where is Pendragon located?

Pendragon is headquartered in Nottingham, United Kingdom.

How many employees does Pendragon have?

As of Mar 31, 2021, the latest employee count at Pendragon is 9,564.

What does Pendragon do?

Pendragon was founded in 1989 and is based in Nottingham, United Kingdom. Operations are centered in the automotive sector, where new and used vehicle sales are handled through dealerships. Repair and maintenance services are offered for various car models, alongside leasing arrangements for personal and business use. Activities are primarily conducted across the UK, supporting retail and fleet customers in the motor trade.

Who are the top competitors of Pendragon?

Pendragon's top competitors include CarWale, CarDekho and CarGurus.

What products or services does Pendragon offer?

Pendragon offers Motor Retail Services and Fleet Management Services.

Who are Pendragon's investors?

Pendragon has 4 investors. Key investors include Lithia Motors, Odey Asset Management, Farringdon Capital Management, and Anders Hedin Invest.

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