About Penelope
Penelope is a Technology company based in New York (United States) founded in 2012 by Paul Choi. It operates as a retirement planning services are provided to clients by Penelope. Penelope has raised $2.1 million across 1 funding round from investors including Amplify, Slauson and Black Jays. Penelope offers products and services including Penelope 401(k) Plans. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Financial Planners and Advisors. Its competitors include The Tifin Group, Ascensus, Learnvest, Farther and Pocketnest and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Penelope was founded in 2012 and is headquartered in New York, United States. Operations focus on the financial services sector, where retirement planning assistance is delivered to individuals and organizations. Core services include personalized financial strategies, investment advice, and long-term savings guidance. The company is led by co-founder Paul Choi, with activities centered in the U.S. market to support retirement security.
- Headquarters New York, United States
- Founders Paul Choi
- SectorsTechnology
- Email••••••••
- Website penelope.co
- Social LinkedIn Facebook Instagram
- Total Equity Funding$2.1M (USD)
in 1 rounds
- Latest Funding Round$2.1M (USD), Seed
Mar 2022
- InvestorsAmplify
& 2 more
Products & Services of Penelope
Penelope offers a comprehensive portfolio of products and services, including Penelope 401(k) Plans.
Automates simple retirement savings for businesses and providers.
Funding Insights of Penelope
Penelope has successfully raised a total of $2.1M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.1 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.1M
- Total Rounds 1
- Last Round Seed — $2.1M
- First Round $2.1M
(Mar 2022)
- Investors Count 3
All 1 funding rounds of Penelope with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $2.1M | Seed | – | Slauson |
3 investors in total: 3 institutional.
Investors in Penelope
Penelope has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Amplify, Slauson and Black Jays.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pre-seed and seed-stage startups are targeted for investments by Slauson. | – | slauson.co | Los Angeles, United States | |
Tech startups are accelerated sector-agnostically by Amplify. | 2011 | amplify.la | Los Angeles, United States | |
Investments in media, consumer, retail, and e-commerce sectors are made. | – | blackjays.vc | New York, United States |
Investor details for Penelope
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Penelope
4 people are tracked at Penelope (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Paul Choi | Co-Founder | Leadership |
Jean Smart | Founder and CEO | Leadership |
Eelke Hermens | CTO | Leadership |
Ashley Deaustin | Product Manager | Team |
Complete people profiles for Penelope
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Penelope
2 dated milestones of Penelope across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Penelope is founded.
- Funding First funding round of $2.1M.
Competitors of Penelope
Penelope has 10 listed competitors in our database, 9 of them funded. They include The Tifin Group, Ascensus, Learnvest, Farther and Pocketnest, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tifin.com | 2018 | New York, United States | $219.01M | – | AI-enabled financial planning and advisory solutions are provided for individuals. | |
| ascensus.com | 1980 | Dresher, United States | – | 5,112 | Retirement, health, and college savings services are administered nationwide. | |
| learnvest.com | 2009 | New York, United States | $85.75M | 148 | Personal finance management and investment advise | |
| farther.com | 2019 | New York, United States | $272M | – | App-based financial planning and management platform for individuals | |
| pocketnest.com | 2017 | Michigan, United States | $9M | – | An app-based platform is provided for individual wealth management. | |
| hicapitalize.com | 2019 | New York, United States | $33.5M | – | Financial planning and advisory platform | |
| harnesswealth.com | 2018 | New York, United States | $35.95M | – | Data-driven wealth management platform | |
| earnedwealth.com | 2021 | New York, United States | $224M | – | Financial advisory and wealth management are provided to healthcare professionals. | |
| newretirement.com | 2005 | San Francisco, United States | $20M | 16 | Operates a digital hub for comprehensive retirement planning services. | |
| finlocker.com | 2015 | St. Louis, United States | $43.48M | 23 | Online financial management platform for individuals and businesses |
Detailed competitors of Penelope
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Penelope
The website of Penelope (penelope.co) receives about 3.1K visits a month.
- Monthly visits3.1K
▲ 3.9% vs previous month
Top companies in Investment & Financial Technology
10 companies that operate in the same segment as Penelope (Investment & Financial Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Online exchange platform for cryptocurrency | 2017 | Ta Xbiex, Malta | USD 2.02 B | – | 14,747 | |
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs | 2007 | Tel Aviv, Tel Aviv, Israel | USD 422.94 M | USD 925.73 M | 2,713 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based brokerage stock trading platform | 1996 | Mumbai, Maharashtra, India | USD 38.41 M | USD 548.9 M | 3,830 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | – | 602 | |
Smart investment portfolios are offered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 121.05 M | USD 635.51 K | 231 | |
App-based automated investment and retirement planning platform | 2010 | New York, New York, United States | USD 335 M | – | 674 | |
Money Forward is engaged in providing financial technology solutions. | 2012 | Minato, Tokyo, Japan | USD 42.9 M | USD 322.51 M | 2,600 | |
Wealth management solutions are delivered for investment advisors. | 2009 | Mountain View, California, United States | USD 759.1 M | – | 1,524 |
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Related news about Penelope
Complete news archive for Penelope
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Frequently Asked Questions about Penelope
Penelope was founded in 2012 and raised its 1st funding round 10 years after it was founded.
Penelope is headquartered in New York, United States. It is registered at New York, New York, United States.
Penelope is a funded company, having raised a total of $2.1M across 1 funding round to date. The company's 1st funding round was a Seed of $2.1M, raised on Mar 2022.
Penelope was founded in 2012 and is headquartered in New York, United States. Operations focus on the financial services sector, where retirement planning assistance is delivered to individuals and organizations. Core services include personalized financial strategies, investment advice, and long-term savings guidance. The company is led by co-founder Paul Choi, with activities centered in the U.S. market to support retirement security.
Penelope's top competitors include The Tifin Group, Ascensus and Farther.
Penelope offers Penelope 401(k) Plans.
Penelope has 3 investors. Key investors include Amplify, Slauson, and Black Jays.