Penny

San Francisco, United States Founded: 2015 • Age: 11 yrs Acquired By Credit Karma
Personal expenses are tracked and analyzed via chat-based interface.
Request Access

About Penny

Penny is a company based in San Francisco (United States) founded in 2015 was acquired by Credit Karma in March 2018. It operates as a Freemium. Penny has raised $1.32 million across 2 funding rounds from investors including Credit Karma, Social Capital and Y Combinator. Penny offers products and services including Penny App. Penny operates in a competitive market with competitors including Cleo AI, Snoop, Talkbank, Yana and Olivia AI, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Artificial Intelligence & Machine Learning
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $1.32 M (USD)

    in 2 rounds

  • Latest Funding Round
    $120 K (USD), Seed

    Jun 01, 2017

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Credit Karma

    (Mar 15, 2018)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Penny

Penny offers a comprehensive portfolio of products and services, including Penny App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

An app for tracking income and spending effectively.

Funding Insights of Penny

Penny has successfully raised a total of $1.32M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $120 thousand completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $120,000
  • First Round

    (23 May 2016)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2017 Amount Seed - Penny Valuation

investors

May, 2016 Amount Seed - Penny Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Penny

Penny has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Credit Karma, Social Capital and Y Combinator. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage startups are accelerated via funding and educational programs.
Founded Year Domain Location
US focused VC firm investing in seed & growth stage companies
Founded Year Domain Location
Credit score checking and comparison platform for financial products
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Penny

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Penny

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Penny Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Penny

Penny operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cleo AI, Snoop, Talkbank, Yana and Olivia AI, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud and AI-based chatbots for personal finance management are offered.
domain founded_year HQ Location
Expense management for individuals is enabled via a mobile app.
domain founded_year HQ Location
Provider of a virtual chatbot for finance and commerce
domain founded_year HQ Location
Concierge services are delivered via WhatsApp for orders and bookings.
domain founded_year HQ Location
Personal finances are managed and optimized by AI-driven insights.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Penny

Frequently Asked Questions about Penny

When was Penny founded?

Penny was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Penny located?

Penny is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Penny a funded company?

Penny is a funded company, having raised a total of $1.32M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.2M, raised on May 23, 2016.

What does Penny do?

A personal finance application was developed by Penny to assist users in tracking their income and spending. The app was designed to provide friendly and helpful financial advice through interactive chats. Operating in the financial technology sector, it aimed to simplify personal finance management for its users. The app is no longer available as it was acquired by Credit Karma, where its mission continues.

Who are the top competitors of Penny?

Penny's top competitors include Cleo AI, Snoop and Talkbank.

What products or services does Penny offer?

Penny offers Penny App.

Who are Penny's investors?

Penny has 3 investors. Key investors include Credit Karma, Social Capital, and Y Combinator.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available