About Pensa Systems
Pensa Systems is a company based in Austin (United States) founded in 2011 by Pinar Kaprali, Jason Reneau, and Jim Dutton.. Pensa Systems has raised $41.74 million across 5 funding rounds from investors including Couche-Tard, ATX Venture Partners and RevTech Ventures. The company has 26 employees as of December 31, 2022. Pensa Systems offers products and services including Vision AI, Shelf Planning Tool, and In-Store Execution Solution. Pensa Systems operates in a competitive market with competitors including Okta, Ping Identity, LifeLock, Trax and Gemalto, among others.
- Headquarter Austin, United States
- Employees 26 as on 31 Dec, 2022
- Founders Pinar Kaprali, Jason Reneau, Jim Dutton
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Sectors
TechnologyRetail Industrial Goods & Manufacturing Financial Services
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$41.74 M (USD)
in 5 rounds
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Latest Funding Round
$13.54 M (USD), Series B
Dec 29, 2023
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Investors
Couche-Tard
& 11 more
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Employee Count
26
as on Dec 31, 2022
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Products & Services of Pensa Systems
Pensa Systems offers a comprehensive portfolio of products and services, including Vision AI, Shelf Planning Tool, and In-Store Execution Solution. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for digitizing shelves and providing real-time retail insights.
Automates in-store tasks and ensures compliance with planograms.
Analyzes promotions and shelf layouts for better sales optimization.
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Funding Insights of Pensa Systems
Pensa Systems has successfully raised a total of $41.74M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $13.54 million completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $13.5M
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First Round
First Round
(22 May 2018)
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2023 | Amount | Series B - Pensa Systems | Valuation |
investors |
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| Jun, 2021 | Amount | Series A - Pensa Systems | Valuation | ATX Venture Partners | |
| Nov, 2019 | Amount | Seed - Pensa Systems | Valuation | ATX Venture Partners , Signia Venture Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pensa Systems
Pensa Systems has secured backing from 12 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Couche-Tard, ATX Venture Partners and RevTech Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage venture capital investments are made by ATX Venture Partners.
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Founded Year | Domain | Location | |
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Acceleration is provided to seed-stage, early-stage, and later-stage companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pensa Systems
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pensa Systems
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pensa Systems Comparisons
Competitors of Pensa Systems
Pensa Systems operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Okta, Ping Identity, LifeLock, Trax and Gemalto, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based identity management and authentication are provided for enterprises.
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Cloud-based identity management solutions are provided for enterprises.
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| domain | founded_year | HQ Location |
Identity theft is protected and prevented through cyber monitoring services.
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Cloud-based analytics solutions for retail shelf management are delivered.
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| domain | founded_year | HQ Location |
Secure personal devices and SIM cards are provided worldwide.
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| domain | founded_year | HQ Location |
Cloud-based directory management for user and IT authentication is provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pensa Systems
Frequently Asked Questions about Pensa Systems
When was Pensa Systems founded?
Pensa Systems was founded in 2011 and raised its 1st funding round 7 years after it was founded.
Where is Pensa Systems located?
Pensa Systems is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Who is the current CEO of Pensa Systems?
Richard Schwartz is the current CEO of Pensa Systems.
Is Pensa Systems a funded company?
Pensa Systems is a funded company, having raised a total of $41.74M across 5 funding rounds to date. The company's 1st funding round was a Seed of $10M, raised on May 22, 2018.
How many employees does Pensa Systems have?
As of Dec 31, 2022, the latest employee count at Pensa Systems is 26.
What does Pensa Systems do?
Pensa Systems was founded in 2011 in Austin, United States, within the retail technology sector. Indoor drones equipped with computer vision are deployed to scan dry shelves and coolers, identifying out-of-stock items and other conditions. Data collected from these scans is processed via a web-based dashboard, which generates reports on stockouts, shelf share, brand performance comparisons, and revenue-impacting factors.
Who are the top competitors of Pensa Systems?
Pensa Systems's top competitors include Ping Identity, Okta and Trax.
What products or services does Pensa Systems offer?
Pensa Systems offers Vision AI, Shelf Planning Tool, and In-Store Execution Solution.
Who are Pensa Systems's investors?
Pensa Systems has 12 investors. Key investors include Couche-Tard, ATX Venture Partners, RevTech Ventures, Mick Mountz, and ZX Ventures.