About Pepper Content
Pepper Content is a Technology company based in Wilmington (United States) founded in 2017 by Rishabh Shekhar and Anirudh Singla. AI-powered platform connects businesses with freelance content creators. Pepper Content has raised $18.92 million across 3 funding rounds from investors including Bessemer Venture Partners, Lightspeed Venture Partners and YourStory. The company has 142 employees. Pepper Content was last valued at $17.58 million in September 2020. Its chief executive, as recorded, is Rishabh Shekhar. Its website peppercontent.io draws about 39 thousand monthly visits. Its Indian entity Pepper Content Global Private Limited reported revenue of ₹52.39 Cr. Pepper Content offers products and services including Content Idea Lab, Content Editor, Content Audit, and Talent Marketplace. Its focus areas include Enterprise Applications, MarketingTech, Content Marketing and High Tech. Its competitors include Skyword, NewsCred and Contently; 3 of its 3 listed competitors have raised funding.
Company details
Pepper Content was founded in 2017 and is headquartered in Wilmington, United States. Content creation and marketing services are delivered through an AI-supported platform that links businesses to a network of freelance creators. Operations focus on content ideation, generation, optimization, editing, and performance analysis. Services encompass strategy development, SEO implementation, video production, and demand generation, targeting efficiency in content marketing processes.
- Headquarters Wilmington, United States
- Employees 142
- Founders Rishabh Shekhar, Anirudh Singla
- Stage Minicorn
- SectorsTechnology
- Email••••••••
- Website peppercontent.io
- Social LinkedIn X Facebook Instagram
- Legal Name Pepper Content Global Private Limited
- Date of Incorporation 31 Jan, 2022
- Jurisdiction Mumbai, Maharashtra, India
- Indian entity revenue₹52.39 Cr
FY 2025 · +10% YoY
- Indian entity net loss-₹2.43 Cr
FY 2025 · -5% margin
- Indian entity EBITDA-₹2.25 Cr
FY 2025 · -4% margin
- Total Equity Funding$18.92M (USD)
in 3 rounds
- Latest Funding Round$14.3M (USD), Series A
Jun 2022
- InvestorsBessemer Venture Partners
& 40 more
- Employee Count142
Associated legal entities of Pepper Content
Pepper Content is associated with 2 registered companies on The Company Check; the primary company is Pepper Content Global Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Pepper Content Global Private Limited CIN U72900MH2022PTC375726 | Active | 31 Jan 2022 | Mumbai, Maharashtra | ₹52.4 Cr | 142 | 2 | View details |
| Pepper Content Private Limited CIN U72200DL2019PTC353142 | Active | 29 Jul 2019 | Delhi, Delhi | ₹0.1 Cr | 1 | 3 | View details |
Products & Services of Pepper Content
Pepper Content offers a comprehensive portfolio of products and services, including Content Idea Lab, Content Editor, Content Audit, and Talent Marketplace.
Tool for generating topic ideas and SEO recommendations.
Platform for creating and optimizing content with AI.
Service to analyze and improve content performance.
Network for accessing expert creators and services.
Funding Insights of Pepper Content
Pepper Content has successfully raised a total of $18.92M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $14.3 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.92M
- Total Rounds 3
- Last Round Series A — $14.3M
- First Round $305,883
(Nov 2019)
- Investors Count 41
All 3 funding rounds of Pepper Content with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $14.3M | Series A | – | Bessemer Venture Partners | |
| Sep 2020 | $4.32M | Series A | $17.58M | Lightspeed India, Lightspeed Venture Partners | |
| Nov 2019 | $305,883 | Seed | $1.48M | Titan Capital |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2020 | $17.58M | •••••••• |
| Nov 2019 | $1.48M | •••••••• |
Last known valuation $17.58M (Sep 2020). 41 investors in total: 10 institutional and 31 angel.
Investors in Pepper Content
Pepper Content has secured backing from 41 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, Lightspeed Venture Partners and YourStory.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Independent VC firm | tanglinvp.com | Singapore, Singapore | ||
Investments are made in early-stage companies by Titan Capital. | titancapital.vc | Gurugram, India | ||
Venture capital investing in innovative startups across technology sectors. | 2008 | lsip.com | Bengaluru, India | |
Venture capital firm investing in early-stage tech startups | Mumbai, India | |||
Micro venture capital fund focused on multiple sectors | iseed.vc | |||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Investments in multiple sectors are provided by this angel fund. | Delhi, India | |||
Sector agnostic startup accelerator | 2013 | projectguerrilla.com | Delhi, India | |
Provider of a digital media platform that tells stories about startups, entrepreneurship, and innovations | 2008 | yourstory.com | Bengaluru, India |
Investor details for Pepper Content
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Pepper Content Global Private Limited (Pepper Content)
Pepper Content Global Private Limited is the primary company behind Pepper Content. The boards of the 2 registered companies of Pepper Content currently have 3 directors; the longest-serving is Anirudh Singla, appointed in 2019. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anirudh Singla DIN 08143026 | Director | 29 Jul 2019 | 7 yrs 3 mo | Pepper Content Private Limited, Pepper Content Global Private Limited |
| Rishabh DIN 08143027 | Director | 29 Jul 2019 | 7 yrs 3 mo | Pepper Content Private Limited, Pepper Content Global Private Limited |
| Devtosh Kumar Khare DIN 07168514 | Director | 10 Sep 2020 | 6 yrs 1 mo | Pepper Content Private Limited |
People of Pepper Content
48 people are tracked at Pepper Content (20 in leadership, 28 in team); the tracked headcount is 142.
| Name | Role | Group |
|---|---|---|
Rishabh Shekhar | Co-Founder & CEO | Leadership |
| Co-Founder & CEO | Leadership | |
Tushar Walia | City Head | Principal Accounts & Engagement Lead | Leadership |
Debdeep Banerjee | Director - Enterprise Business | Leadership |
Tiffany Fernandes | Senior Client Partner (b2b) | Leadership |
Mariana Cornejo | Vp, Business Development — North America | Leadership |
Dhriti Goyal | Director Of Product Operations And AI | Leadership |
Manjunath Ns | Client Partner @peppercontent | Leadership |
Ketaki R | Senior Client Partner | Leadership |
Zeel Shah | Associate Director - Account Management ( Pan India) | Leadership |
Shabin George | Associate Director | Leadership |
Kishan Panpalia | Founding Member & Head of Revenue | Leadership |
Sumit Shekhawat | Director - Revenue | Leadership |
Rahul Dhamnani | Associate Director | Revenue | Leadership |
Tushar Singh | Senior Director Of Enterprise Sales | Leadership |
Aditya Joshi | Associate Director, Enterprise Sales | Leadership |
Gaurab Chatterjee | Director - Head Of Quality | Leadership |
Vikas Devnani | Assistant Vice President Operations | Leadership |
Neema Jayadas | Head Of Enterprise Client Success | Leadership |
Kunal Bajpai | Senior Associate Program Management - Founder's Office | Leadership |
28 more people are available in the full profile.
Complete people profiles for Pepper Content
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Pepper Content
Figures of Pepper Content Global Private Limited, the primary company behind Pepper Content, for FY 2025. Revenue was ₹52.39 Cr (+10% year on year). Net loss was -₹2.43 Cr (-5% margin). EBITDA was -₹2.25 Cr (-4% margin).
- ₹52.39 CrRevenue · FY 2025 · +10% YoY
- -₹2.43 CrNet loss · -5% margin
- -₹2.25 CrEBITDA · -4% margin
- ₹10,000Paid-up capital
- 142Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Pepper Content Global Private Limited are on its company page.
Detailed financial statements for Pepper Content
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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Timeline of Pepper Content
4 dated milestones of Pepper Content across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Pepper Content is founded.
- Funding First funding round of $306K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $14.3M.
Competitors of Pepper Content
Pepper Content has 3 listed competitors in our database, 3 of them funded. They include Skyword, NewsCred and Contently.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| skyword.com | 2010 | Boston, United States | $59.39M | 101 | Keywords and social posts are managed by content marketing software. | |
| newscred.com | 2008 | New York, United States | $108.54M | 69 | Platform offering software for marketing management | |
| contently.com | 2010 | New York, United States | $19.06M | 1 | Content marketing workflows are managed from creation to distribution. |
Detailed competitors of Pepper Content
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pepper Content
The website of Pepper Content (peppercontent.io) receives about 39.3K visits a month.
- Monthly visits39.3K
▲ 14.9% vs previous month
Websites whose visitors overlap most with Pepper Content. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
freten.ru | freten.ru | 100% | #1,580,243 | – | |
freelancejob.ru | freelancejob.ru | 93% | #529,170 | – | |
napodrabotku.ru | napodrabotku.ru | 93% | #1,129,530 | – | |
udalenka.work | udalenka.work | 92% | #1,316,179 | – | |
careerjet.ru | careerjet.ru | 92% | #330,709 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Pepper Content
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Pepper Content (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Pepper Content
Complete news archive for Pepper Content
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about Pepper Content
Pepper Content was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Pepper Content is headquartered in Wilmington, United States. It is registered at Wilmington, Delaware, United States.
Rishabh Shekhar is the CEO of Pepper Content, as recorded in our data. They have also founded this company.
Pepper Content is a funded company, having raised a total of $18.92M across 3 funding rounds to date. The company's 1st funding round was a Seed of $305.88K, raised on Nov 2019.
Pepper Content has 142 employees.
The primary company behind Pepper Content, Pepper Content Global Private Limited, reported revenue of ₹52.39 Cr for FY 2025, up 10% year on year.
Pepper Content was founded in 2017 and is headquartered in Wilmington, United States. Content creation and marketing services are delivered through an AI-supported platform that links businesses to a network of freelance creators. Operations focus on content ideation, generation, optimization, editing, and performance analysis. Services encompass strategy development, SEO implementation, video production, and demand generation, targeting efficiency in content marketing processes.
Pepper Content offers Content Idea Lab, Content Editor, Content Audit, and Talent Marketplace.
Pepper Content has 41 investors. Key investors include Bessemer Venture Partners, Lightspeed Venture Partners, YourStory, Lightspeed India, and Project Guerrilla.
The valuation of Pepper Content is $17.58M as of Sep 2020.
Pepper Content is associated with 2 legal entities: Pepper Content Global Private Limited, Pepper Content Private Limited.