About Perch
Perch is a Financial Services company based in Toronto (Canada) founded in 2018. Perch is recognized as an online mortgage brokerage platform. It operates on a Brokerage / Intermediation and Freemium model. Perch has raised $4.79 million across 2 funding rounds from investors including Ontario Centre of Innovation, B.E.S.T. Funds and Second Century Ventures. The company has 19 employees. Its website myperch.io draws about 20 thousand monthly visits. Perch offers products and services including Mortgage Search Engine, Mortgage Calculators, and Mortgage Pre-Approval. Its focus areas include Mortgage Brokerage and Online Mortgage Platforms. Its legal entity is Perch Mortgage Brokerage. Its competitors include Manzil, Properly and Pinch Financial; 2 of its 3 listed competitors have raised funding.
Company details
Perch is operated as an online mortgage brokerage platform in Canada, assisting users in finding and managing mortgages. Services are provided across various provinces including Ontario, British Columbia, Alberta, and Quebec. Solutions are offered for first-time buyers, homeowners, landlords, and investors through tools like mortgage calculators, pre-approval services, and personalized mortgage offers. The platform is designed to simplify the mortgage process with digital tools and insights into property values and mortgage rates. Support is extended through dedicated advisors available seven days a week, ensuring accessibility for all users.
- Headquarters Toronto, Canada
- Employees 19
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website myperch.io
- Social LinkedIn Facebook
- Legal Name Perch Mortgage Brokerage
- Total Equity Funding$4.79M (USD)
in 2 rounds
- Latest Funding Round$4M (USD), Series A
Oct 2022
- InvestorsOntario Centre of Innovation
& 3 more
- Employee Count19
Products & Services of Perch
Perch offers a comprehensive portfolio of products and services, including Mortgage Search Engine, Mortgage Calculators, and Mortgage Pre-Approval.
A tool to find suitable mortgage options online.
Tools to estimate mortgage costs and affordability.
Service to get pre-approved for mortgages quickly.
Funding Insights of Perch
Perch has successfully raised a total of $4.79M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.79M
- Total Rounds 2
- Last Round Series A — $4M
- First Round $792,969
(Oct 2021)
- Investors Count 4
All 2 funding rounds of Perch with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | $4M | Series A | – | Second Century Ventures, Ontario Centre of Innovation | |
| Oct 2021 | $792,969 | Seed | – | Second Century Ventures | – |
4 investors in total: 4 institutional.
Investors in Perch
Perch has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Ontario Centre of Innovation, B.E.S.T. Funds and Second Century Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
SaaS-based companies are invested in by Second Century Ventures. | scv.vc | Chicago, United States | ||
Venture capital and private equity investments are managed by B.E.S.T. Funds. | 1996 | bestfunds.ca | Toronto, Canada | |
Research and development services are delivered to an innovation community. | 1987 | oc-innovation.ca | Toronto, Canada | |
A trade association for real estate professionals is operated. | 1908 | nar.realtor | Chicago, United States |
Investor details for Perch
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Perch
15 people are tracked at Perch (5 in leadership, 3 in board & advisors, 7 in team); the tracked headcount is 19.
| Name | Role | Group |
|---|---|---|
Alex Leduc | Founder & CEO | Leadership |
Jamie Evans | Director, Engineering | Leadership |
Ali Hussin | Head, Mortgage Advisory | Leadership |
Gordon Evans | Head, Product Operations | Leadership |
Jeremy Bowman | Director, Sales & Partnerships | Leadership |
Jacob Senderski | Advisor | Board & advisors |
Peter Smiechowski | Advisor | Board & advisors |
Derek Sutherland | Advisor | Board & advisors |
Rowell Cruz | Platform Lead | Team |
Alice Guo | Advisor, Strategic Partnership | Team |
Hector Peña Torres | Frontend Lead | Team |
Steve Rimmer | Delivery Manager | Team |
Akshay Shah | Full Stack Developer | Team |
Faizan Haider | Full Stack Developer | Team |
Samuel Eding | Principal Engineer | Team |
Complete people profiles for Perch
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Perch
3 dated milestones of Perch across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Perch is founded.
- Funding First funding round of $793K.
- Funding Latest funding round, Series A, of $4.0M.
Competitors of Perch
Perch has 3 listed competitors in our database, 2 of them funded. They include Manzil, Properly and Pinch Financial.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| manzil.ca | 2017 | Toronto, Canada | $2.02M | Shariah-compliant mortgage loans are offered via an online marketplace. | ||
| properly.ca | 2018 | Toronto, Canada | $75.03M | End-to-end online brokerage services for residential property transactions are provided. | ||
| pinchfinancial.com | 2016 | Toronto, Canada | Residential mortgage loans are facilitated through an online marketplace. |
Detailed competitors of Perch
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Perch
The website of Perch (myperch.io) receives about 20.1K visits a month.
- Monthly visits20.1K
▲ 24% vs previous month
Websites whose visitors overlap most with Perch. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bankofcanada.ca | bankofcanada.ca | 100% | #51,155 | – | |
| perchhq.com | 95% | 3.9K | #4,671,824 | View details | |
backstagecapital.com | backstagecapital.com | 90% | #1,997,441 | – | |
betterdwelling.com | betterdwelling.com | 90% | #281,626 | – | |
altrua.ca | altrua.ca | 83% | #4,077,138 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Perch
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- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Perch
Complete news archive for Perch
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Frequently Asked Questions about Perch
Perch was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Perch is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Perch is a funded company, having raised a total of $4.79M across 2 funding rounds to date. The company's 1st funding round was a Seed of $792.97K, raised on Oct 2021.
Perch has 19 employees.
Perch is operated as an online mortgage brokerage platform in Canada, assisting users in finding and managing mortgages. Services are provided across various provinces including Ontario, British Columbia, Alberta, and Quebec. Solutions are offered for first-time buyers, homeowners, landlords, and investors through tools like mortgage calculators, pre-approval services, and personalized mortgage offers. The platform is designed to simplify the mortgage process with digital tools and insights into property values and mortgage rates. Support is extended through dedicated advisors available seven days a week, ensuring accessibility for all users.
Perch's top competitors include Manzil, Pinch Financial and Properly.
Perch offers Mortgage Search Engine, Mortgage Calculators, and Mortgage Pre-Approval.
Perch has 4 investors. Key investors include Ontario Centre of Innovation, B.E.S.T. Funds, Second Century Ventures, and National Association of REALTORS®.
Perch operates through Perch Mortgage Brokerage.