About Properly
Properly is a company based in Toronto (Canada) founded in 2018 by Craig Dunk and Anshul Ruparell was acquired by Pine in October 2023.. Properly has raised $75.03 million across 6 funding rounds from investors including Airbnb, Clearco and SVB. Properly offers products and services including Mortgage Platform, Real Estate Brokerage, and Rate Comparison Tool. Properly operates in a competitive market with competitors including PLACE, Pinch Financial, Perch, Pineapple and Canadian Mortgage App, among others.
- Headquarter Toronto, Canada
- Founders Craig Dunk, Anshul Ruparell
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Sectors
Real Estate & ConstructionFinancial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Pine Canada Financial Corporation
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Products & Services of Properly
Properly offers a comprehensive portfolio of products and services, including Mortgage Platform, Real Estate Brokerage, and Rate Comparison Tool. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Online tool for mortgage applications, rate comparisons, and refinancing options.
Platform for buying, selling, and managing home transactions with expert support.
Service to check mortgage rates and affordability for potential buyers.
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Sales and Marketing
5 people
Leadership Team
1 people
Product Management Team
1 people
Real Team
1 people
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Funding Insights of Properly
Properly has successfully raised a total of $75.03M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $28.03 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series B — $28.0M
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First Round
First Round
(13 Aug 2019)
- Investors Count 26
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2022 | Amount | Series B - Properly | Valuation | Parker89 , Bain Capital Ventures | |
| Oct, 2021 | Amount | Angel Round - Properly | Valuation | Jonathan Scott , Drew Scott |
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| Jul, 2021 | Amount | Series B - Properly | Valuation | Bain Capital Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Properly
Properly has secured backing from 26 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Airbnb, Clearco and SVB. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Venture capital fund focused on investing in multiple sectors
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Founded Year | Domain | Location | |
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Early-stage venture investments are made by Prudence in technology sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Properly
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Properly
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Properly Comparisons
Competitors of Properly
Properly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PLACE, Pinch Financial, Perch, Pineapple and Canadian Mortgage App, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Online brokerage services for residential properties are provided to agents.
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| domain | founded_year | HQ Location |
Residential mortgage loans are facilitated through an online marketplace.
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| domain | founded_year | HQ Location |
Perch is recognized as an online mortgage brokerage platform.
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| domain | founded_year | HQ Location |
Residential mortgages are offered via an online platform by Pineapple.
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| domain | founded_year | HQ Location |
Mobile app providing mortgage calculators, advice, and broker connections for users.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Properly
Frequently Asked Questions about Properly
When was Properly founded?
Properly was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Where is Properly located?
Properly is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Who is the current CEO of Properly?
Anshul Ruparell is the current CEO of Properly. They have also founded this company.
Is Properly a funded company?
Properly is a funded company, having raised a total of $75.03M across 6 funding rounds to date. The company's 1st funding round was a Series B of $35M, raised on Aug 13, 2019.
What does Properly do?
Properly was founded in 2018 in Toronto, Canada, by co-founders Craig Dunk and Anshul Ruparell, with Ruparell serving as CEO. Operations focus on the real estate sector, where digital platforms facilitate buying and selling of residential properties. Comprehensive brokerage services are offered online, covering the full transaction process from listing to closing. The company is based in Canada and accessible via properly.ca.
Who are the top competitors of Properly?
Properly's top competitors include PLACE, Pinch Financial and Pineapple.
What products or services does Properly offer?
Properly offers Mortgage Platform, Real Estate Brokerage, and Rate Comparison Tool.
Who are Properly's investors?
Properly has 26 investors. Key investors include Airbnb, Clearco, SVB, Roofstock, and Intact Ventures.