About Properly
Properly is a Real Estate & Construction company based in Toronto (Canada) founded in 2018 by Craig Dunk and Anshul Ruparell, and was acquired by Pine in October 2023. End-to-end online brokerage services for residential property transactions are provided. It operates in the Real Estate & Construction and Financial Services sectors. Properly has raised $75.03 million across 6 funding rounds from investors including Airbnb, Clearco and SVB. Its chief executive, as recorded, is Anshul Ruparell. Properly offers products and services including Mortgage Platform, Real Estate Brokerage, and Rate Comparison Tool. Its focus areas include Real Estate and Construction, Real Estate Brokers, Residential and Online Brokers. Its legal entity is Pine Canada Financial Corporation. Its competitors include Pinch Financial, Perch and Pineapple; 2 of its 3 listed competitors have raised funding.
Company details
Properly was founded in 2018 in Toronto, Canada, by co-founders Craig Dunk and Anshul Ruparell, with Ruparell serving as CEO. Operations focus on the real estate sector, where digital platforms facilitate buying and selling of residential properties. Comprehensive brokerage services are offered online, covering the full transaction process from listing to closing. The company is based in Canada and accessible via properly.ca.
- Headquarters Toronto, Canada
- Founders Craig Dunk, Anshul Ruparell
- Stage Acquired
- SectorsReal Estate & ConstructionFinancial Services
- Email••••••••
- Phone•••• ••••
- Website properly.ca
- Social LinkedIn
- Acquired by Pine (Oct 2023)
- Legal Name Pine Canada Financial Corporation
Products & Services of Properly
Properly offers a comprehensive portfolio of products and services, including Mortgage Platform, Real Estate Brokerage, and Rate Comparison Tool.
Online tool for mortgage applications, rate comparisons, and refinancing options.
Platform for buying, selling, and managing home transactions with expert support.
Service to check mortgage rates and affordability for potential buyers.
Funding Insights of Properly
Properly has successfully raised a total of $75.03M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $28.03 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $75.03M
- Total Rounds 6
- Last Round Series B — $28.03M
- First Round $10M
(Aug 2019)
- Investors Count 26
All 6 funding rounds of Properly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $28.03M | Series B | – | Parker89, Bain Capital Ventures | |
| Oct 2021 | Angel Round | – | Jonathan Scott, Drew Scott | – | |
| Jul 2021 | $35M | Series B | – | Bain Capital Ventures | |
| Sep 2020 | $74.72M | Debt – Conventional | – | – | |
| Aug 2019 | $10M | Debt – Conventional | – | – | – |
| Aug 2019 | $12M | Series A | – | Prudence Holdings, FJ Labs |
26 investors in total: 20 institutional and 6 angel.
Investors in Properly
Properly has secured backing from 26 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Airbnb, Clearco and SVB.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| parker89.com | ||||
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
Early-stage venture investments are made by Prudence in technology sectors. | 2009 | prudence.vc | New York, United States | |
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Seed-stage investments are directed toward North American startups. | golden.ventures | Toronto, Canada | ||
Venture capital firm backed by Max Group | 1982 | maxvil.com | Noida, India | |
Venture capital-backed accelerator focused on healthcare and multiple sectors. | alleycorp.com | New York, United States | ||
Tech startups in US sectors are funded by Interplay Ventures. | interplay.vc | New York, United States | ||
Investments in private tech ecosystem are made by Industry Ventures. | industryventures.com | San Francisco, United States | ||
Seed and series A startups are funded by Prudence Holdings. | prudenceholdings.com | New York, United States |
Investor details for Properly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Properly
10 people are tracked at Properly (3 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Craig Dunk | Co-Founder | Leadership |
Anshul Ruparell | Co-Founder & CEO | Leadership |
Lindsay Rutledge | VP of Strategy | Leadership |
David Pardy | Senior Product Lead | Team |
Afsaneh Dhalla | Real Estate Advisor | Team |
Gabe Cocunato | Sales Representative | Team |
Ian Court | Sales Representative | Team |
Nathan Mason | Real Estate Sales Manager | Team |
Kenneth Wong | Real Estate Agent / Sales Representative | Team |
Adam Bernatt, MBA | Real Estate Sales Representative | Team |
Complete people profiles for Properly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Properly
4 dated milestones of Properly across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Properly is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series B, of $28.0M.
- Exit Acquired by Pine.
Competitors of Properly
Properly has 3 listed competitors in our database, 2 of them funded. They include Pinch Financial, Perch and Pineapple.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pinchfinancial.com | 2016 | Toronto, Canada | Residential mortgage loans are facilitated through an online marketplace. | |||
| myperch.io | 2018 | Toronto, Canada | $4.79M | 19 | Perch is recognized as an online mortgage brokerage platform. | |
| gopineapple.com | 2016 | Toronto, Canada | $9M | Residential mortgages are offered via an online platform by Pineapple. |
Detailed competitors of Properly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Properly
The website of Properly (properly.ca) receives about 2.5K visits a month.
- Monthly visits2.5K
▲ 39% vs previous month
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Related news about Properly
Complete news archive for Properly
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Frequently Asked Questions about Properly
Properly was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Properly is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Anshul Ruparell is the CEO of Properly, as recorded in our data. They have also founded this company.
Properly is a funded company, having raised a total of $75.03M across 6 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $10M, raised on Aug 2019.
Properly was founded in 2018 in Toronto, Canada, by co-founders Craig Dunk and Anshul Ruparell, with Ruparell serving as CEO. Operations focus on the real estate sector, where digital platforms facilitate buying and selling of residential properties. Comprehensive brokerage services are offered online, covering the full transaction process from listing to closing. The company is based in Canada and accessible via properly.ca.
Properly's top competitors include Pinch Financial, Pineapple and Perch.
Properly offers Mortgage Platform, Real Estate Brokerage, and Rate Comparison Tool.
Properly has 26 investors. Key investors include Airbnb, Clearco, SVB, Roofstock, and Intact Ventures.
Properly operates through Pine Canada Financial Corporation.
Yes. Properly was acquired by Pine in October 2023.