About Properly
Properly is a company based in Toronto (Canada) founded in 2018 by Craig Dunk and Anshul Ruparell was acquired by Pine in October 2023. Properly has raised $75.03 million across 6 funding rounds from investors including Airbnb, Clearco and SVB. Properly offers products and services including Mortgage Platform, Real Estate Brokerage, and Rate Comparison Tool. Properly operates in a competitive market with competitors including PLACE, Pinch Financial, Perch, Pineapple and Canadian Mortgage App, among others.
- Headquarter Toronto, Canada
- Founders Craig Dunk, Anshul Ruparell
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Sectors
Real Estate & ConstructionFinancial Services
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- Legal Name Pine Canada Financial Corporation
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Products & Services of Properly
Properly offers a comprehensive portfolio of products and services, including Mortgage Platform, Real Estate Brokerage, and Rate Comparison Tool.
Online tool for mortgage applications, rate comparisons, and refinancing options.
Platform for buying, selling, and managing home transactions with expert support.
Service to check mortgage rates and affordability for potential buyers.
People of Properly
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Sales and Marketing
5 people
Leadership Team
1 people
Product Management Team
1 people
Real Team
1 people
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Funding Insights of Properly
Properly has successfully raised a total of $75.03M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $28.03 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Properly
Properly has secured backing from 26 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Airbnb, Clearco and SVB.
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Venture capital fund focused on investing in multiple sectors
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Early-stage venture investments are made by Prudence in technology sectors.
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Investor details for Properly
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Investments & Acquisitions by Properly
Investment portfolio details for Properly
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Financial Statements - Properly
Detailed financials for Properly
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Properly Comparisons
Peer comparison for Properly
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Competitors of Properly
Properly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PLACE, Pinch Financial, Perch, Pineapple and Canadian Mortgage App, among others.
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Online brokerage services for residential properties are provided to agents.
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Residential mortgage loans are facilitated through an online marketplace.
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Perch is recognized as an online mortgage brokerage platform.
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Residential mortgages are offered via an online platform by Pineapple.
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Mobile app providing mortgage calculators, advice, and broker connections for users.
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Detailed competitors of Properly
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Latest news on Properly
Complete news archive for Properly
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Frequently Asked Questions about Properly
Properly was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Properly is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Anshul Ruparell is the current CEO of Properly. They have also founded this company.
Properly is a funded company, having raised a total of $75.03M across 6 funding rounds to date.
Properly was founded in 2018 in Toronto, Canada, by co-founders Craig Dunk and Anshul Ruparell, with Ruparell serving as CEO. Operations focus on the real estate sector, where digital platforms facilitate buying and selling of residential properties. Comprehensive brokerage services are offered online, covering the full transaction process from listing to closing. The company is based in Canada and accessible via properly.ca.
Properly's top competitors include PLACE, Pinch Financial and Pineapple.
Properly offers Mortgage Platform, Real Estate Brokerage, and Rate Comparison Tool.
Properly has 26 investors. Key investors include Airbnb, Clearco, SVB, Roofstock, and Intact Ventures.