About Pineapple
Pineapple is a company based in Toronto (Canada) founded in 2016. It operates as a Brokerage / Intermediation, and Professional Services. Pineapple has raised $9 million across 3 funding rounds from investors including Gravitas Securities. Pineapple offers products and services including Mortgage Solutions, Reverse Mortgage, and Investment Property Financing. Pineapple operates in a competitive market with competitors including Manzil, Properly, Pinch Financial, Perch and Canadian Mortgage App, among others.
- Headquarter Toronto, Canada
- Stage Public
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Sectors
Financial Services
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Phone
*********
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Website
*********
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Social
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- Legal Name Pineapple Financial Inc.
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Annual Revenue
$18.81 M6.99as on Aug 31, 2025
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Net Profit
$-3.64 M11.31as on Aug 31, 2025
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EBITDA
$-2.43 M14.9as on Aug 31, 2025
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Total Equity Funding
$9 M (USD)
in 3 rounds
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Latest Funding Round
$72.3 M (USD), Post-IPO
Sep 08, 2025
- Investors
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Employee Count
Employee Count
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IPO & Listings of Pineapple
Pineapple is a publicly listed company on the AMEX with ticker symbol PAPL in USA, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Pineapple
Pineapple offers a comprehensive portfolio of products and services, including Mortgage Solutions, Reverse Mortgage, and Investment Property Financing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Mortgage solutions are provided for various homeowner needs.
Reverse mortgages are offered for retirement financial freedom.
Financing options are provided for investment property purchases.
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Funding Insights of Pineapple
Pineapple has successfully raised a total of $9M across 3 strategic funding rounds. The most recent funding activity was a Post-IPO round of $72.3 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Post-IPO — $72.3M
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First Round
First Round
(13 May 2021)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2025 | Amount | Post-IPO - Pineapple | Valuation |
investors |
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| Jul, 2021 | Amount | Series A - Pineapple | Valuation | Gravitas Securities |
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| May, 2021 | Amount | Series A - Pineapple | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pineapple
Pineapple has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Gravitas Securities. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pineapple
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pineapple
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pineapple Comparisons
Competitors of Pineapple
Pineapple operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Manzil, Properly, Pinch Financial, Perch and Canadian Mortgage App, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Shariah-compliant mortgage loans are offered via an online marketplace.
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| domain | founded_year | HQ Location |
End-to-end online brokerage services for residential property transactions are provided.
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| domain | founded_year | HQ Location |
Residential mortgage loans are facilitated through an online marketplace.
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| domain | founded_year | HQ Location |
Perch is recognized as an online mortgage brokerage platform.
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| domain | founded_year | HQ Location |
Mobile app providing mortgage calculators, advice, and broker connections for users.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pineapple
Frequently Asked Questions about Pineapple
When was Pineapple founded?
Pineapple was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Where is Pineapple located?
Pineapple is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Is Pineapple a funded company?
Pineapple is a funded company, having raised a total of $9M across 3 funding rounds to date. The company's 1st funding round was a Series A of $9M, raised on May 13, 2021.
What is the annual revenue of Pineapple?
Annual revenue of Pineapple is $18.81M as on Aug 31, 2025.
What does Pineapple do?
Pineapple Financial Inc. is established as a prominent mortgage brokerage in Canada, specializing in personalized mortgage solutions for first-time buyers, current homeowners, and investors. Services are extended across various sectors including residential mortgages, refinancing, renewals, reverse mortgages, and investment property financing. Innovative digital tools and expert brokers are utilized to ensure a seamless, transparent, and efficient customer experience. The company is committed to community impact through philanthropy, supporting causes like cancer research and mental health initiatives.
Who are the top competitors of Pineapple?
Pineapple's top competitors include Manzil, Pinch Financial and Properly.
What products or services does Pineapple offer?
Pineapple offers Mortgage Solutions, Reverse Mortgage, and Investment Property Financing.
Is Pineapple publicly traded?
Yes, Pineapple is publicly traded on AMEX under the ticker symbol PAPL.
Who are Pineapple's investors?
Pineapple has 1 investor. Key investors include Gravitas Securities.
What is Pineapple's ticker symbol?
The ticker symbol of Pineapple is PAPL on AMEX.