About Pineapple
Pineapple is a publicly listed company based in Toronto (Canada) founded in 2016. Residential mortgages are offered via an online platform by Pineapple. It operates on a Brokerage / Intermediation and Professional Services model. Pineapple has raised $9 million across 3 funding rounds from investors including Gravitas Securities. Its website gopineapple.com draws about 10 thousand monthly visits. Pineapple offers products and services including Mortgage Solutions, Reverse Mortgage, and Investment Property Financing. Its focus areas include Mortgage Brokerage and Residential Mortgages. Its legal entity is Pineapple Financial Inc. Its competitors include Manzil, Properly and Pinch Financial; 2 of its 3 listed competitors have raised funding.
Company details
Pineapple Financial Inc. is established as a prominent mortgage brokerage in Canada, specializing in personalized mortgage solutions for first-time buyers, current homeowners, and investors. Services are extended across various sectors including residential mortgages, refinancing, renewals, reverse mortgages, and investment property financing. Innovative digital tools and expert brokers are utilized to ensure a seamless, transparent, and efficient customer experience. The company is committed to community impact through philanthropy, supporting causes like cancer research and mental health initiatives.
- Headquarters Toronto, Canada
- Stage Public
- SectorsFinancial Services
- Website gopineapple.com
- Social LinkedIn YouTube
- Legal Name Pineapple Financial Inc.
- Annual Revenue$18.81 M (USD)6.99as on Aug 31, 2025
- Net Profit-$3.64 M (USD)11.31as on Aug 31, 2025
- EBITDA-$2.43 M (USD)14.9as on Aug 31, 2025
- Total Equity Funding$9M (USD)
in 3 rounds
- Latest Funding Round$72.3M (USD), Post-IPO
Sep 2025
- Investors
Products & Services of Pineapple
Pineapple offers a comprehensive portfolio of products and services, including Mortgage Solutions, Reverse Mortgage, and Investment Property Financing.
Mortgage solutions are provided for various homeowner needs.
Reverse mortgages are offered for retirement financial freedom.
Financing options are provided for investment property purchases.
Apps and channels of Pineapple
its YouTube channel Pineapple has 333 subscribers and 30 videos.
Videos from Pineapple
The most watched videos on Pineapple's YouTube channel, Pineapple (333 subscribers). Click a video to play it here.
More on Pineapple.
Funding Insights of Pineapple
Pineapple has successfully raised a total of $9M across 3 strategic funding rounds. The most recent funding activity was a Post-IPO round of $72.3 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9M
- Total Rounds 3
- Last Round Post-IPO — $72.3M
- First Round $9M
(May 2021)
- Investors Count 1
All 3 funding rounds of Pineapple with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | $72.3M | Post-IPO | – | – | – |
| Jul 2021 | Series A | – | Gravitas Securities | – | |
| May 2021 | $9M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Pineapple
Pineapple has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Gravitas Securities.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| gravitassecurities.com |
Investor details for Pineapple
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Pineapple
30 people are tracked at Pineapple (9 in leadership, 21 in team).
| Name | Role | Group |
|---|---|---|
Shubha Dasgupta | President and CEO | Leadership |
Alex Shang | VP of Technology | Leadership |
Melanie Roth | Director of Learning and Development | Leadership |
David M. Bernardo | Vice President of Sales | Leadership |
Kendall Marin | President & COO | Leadership |
Yuki You, CFA | Director Of Product | Leadership |
Ovi Crisan | Senior Director IT | Leadership |
Emerson Munsayac | Director Of Internal Sales And Services | Leadership |
Janice Lander | Director, Brokerage Operations | Leadership |
Alan Quach | Software Engineer | Team |
Eric Cheng | Software Developer | Team |
Jennifer Snedden | Strategy & Analytics Manager | Team |
Donna Dasgupta | Mortgage Agent | Team |
Manpreet Manpreet | E learning Content Developer | Team |
Ausim Das | Lead Generation Specialist | Team |
Vaishali Garg | IT Business Planning Manager | Team |
Jennifer Yilmaz | Team Lead & Mortgage Broker - Loandesk Team | Team |
Michelle Leong Francis, PRO® ▫️ Sher·pa | Mortgage Business Architect, Broker | Team |
Katy Tang | Financial Analyst | Team |
Dharmang Patel, CA | Finance Officer | Team |
10 more people are available in the full profile.
Complete people profiles for Pineapple
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Pineapple
Pineapple is a publicly listed company on the AMEX with ticker symbol PAPL in USA, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date01 Nov 2023
- Listed onNYSEAMERICAN: PAPL
- Listed entityPineapple Financial Inc.
- Exchange sectorFinance
- ISINCA72303K4054
- Share price$0.98 (+18.57% on the day) · 2026-10-13
- Market capitalisation$24.8M
- EPS (diluted, trailing year)$-6.37
- Volume (last session)417,105
Financials of Pineapple
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $18.8M | -$3.6M | -$2.4M |
| 2024 | $17.6M | -$4.1M | -$2.9M |
| 2023 | $16.4M | -$2.8M | -$2.9M |
| 2022 | $20.4M | -$2.8M | -$2.4M |
| 2021 | $16.1M | -$234,680 | -$177,970 |
Detailed financial statements for Pineapple
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Pineapple
4 dated milestones of Pineapple across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Pineapple is founded.
- Funding First funding round of $9.0M.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Post-IPO, of $72.3M.
Competitors of Pineapple
Pineapple has 3 listed competitors in our database, 2 of them funded. They include Manzil, Properly and Pinch Financial.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| manzil.ca | 2017 | Toronto, Canada | $2.02M | Shariah-compliant mortgage loans are offered via an online marketplace. | ||
| properly.ca | 2018 | Toronto, Canada | $75.03M | End-to-end online brokerage services for residential property transactions are provided. | ||
| pinchfinancial.com | 2016 | Toronto, Canada | Residential mortgage loans are facilitated through an online marketplace. |
Detailed competitors of Pineapple
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pineapple
The website of Pineapple (gopineapple.com) receives about 10K visits a month.
- Monthly visits10K
Websites whose visitors overlap most with Pineapple. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mortgagealliance.com | 100% | 14.1K | #1,725,177 | View details | |
| mpamag.com | 87% | #241,754 | View details |
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Related news about Pineapple
Complete news archive for Pineapple
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- Full article archive
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Frequently Asked Questions about Pineapple
Pineapple was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Pineapple is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Pineapple is a funded company, having raised a total of $9M across 3 funding rounds to date. The company's 1st funding round was a Series A of $9M, raised on May 2021.
Annual revenue of Pineapple is $18.81M as on Aug 31, 2025.
Pineapple Financial Inc. is established as a prominent mortgage brokerage in Canada, specializing in personalized mortgage solutions for first-time buyers, current homeowners, and investors. Services are extended across various sectors including residential mortgages, refinancing, renewals, reverse mortgages, and investment property financing. Innovative digital tools and expert brokers are utilized to ensure a seamless, transparent, and efficient customer experience. The company is committed to community impact through philanthropy, supporting causes like cancer research and mental health initiatives.
Pineapple's top competitors include Manzil, Pinch Financial and Properly.
Pineapple offers Mortgage Solutions, Reverse Mortgage, and Investment Property Financing.
Yes, Pineapple is publicly traded on AMEX under the ticker symbol PAPL.
Pineapple has 1 investor. Key investors include Gravitas Securities.
Pineapple operates through Pineapple Financial Inc..