About Persado
Persado is a company based in New York (United States) founded in 2012 by Moray Maclennan, Assaf Baciu, and Alex Vratskides.. Persado has raised $66 million across 4 funding rounds from investors including Goldman Sachs, SVB and Bain Capital Ventures. The company has 145 employees as of December 31, 2023. Persado offers products and services including Motivation AI, Generate & Predict, and Generate & Experiment. Persado operates in a competitive market with competitors including Vobile, Narrative Science, Largo, Opentopic and Ivitec, among others.
- Headquarter New York, United States
- Employees 145 as on 31 Dec, 2023
- Founders Moray Maclennan, Assaf Baciu, Alex Vratskides
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$66 M (USD)
in 4 rounds
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Latest Funding Round
$30 M (USD), Debt – Conventional
Oct 24, 2017
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Investors
Goldman Sachs
& 6 more
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Employee Count
145
as on Dec 31, 2023
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Products & Services of Persado
Persado offers a comprehensive portfolio of products and services, including Motivation AI, Generate & Predict, and Generate & Experiment. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Generates personalized marketing content for better engagement
Predicts effective messages using consumer data analysis
Experiments with language to improve conversion rates
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Funding Insights of Persado
Persado has successfully raised a total of $66M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $30 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Debt – Conventional — $30.0M
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First Round
First Round
(13 Feb 2013)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2017 | Amount | Debt – Conventional - Persado | Valuation |
investors |
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| Apr, 2016 | Amount | Series C - Persado | Valuation | Goldman Sachs | |
| Jan, 2015 | Amount | Series B - Persado | Valuation | StarVest Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Persado
Persado has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Goldman Sachs, SVB and Bain Capital Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital fund focused on investing in multiple sectors
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Founded Year | Domain | Location | |
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Growth equity firm investing in technology-enabled B2B services in New York.
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Founded Year | Domain | Location | |
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Corporate venture capital firm backed by Citi
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Persado
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Persado
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Persado Comparisons
Competitors of Persado
Persado operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vobile, Narrative Science, Largo, Opentopic and Ivitec, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Film rights management solutions are provided via a SaaS platform.
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| domain | founded_year | HQ Location |
Data is analyzed and transformed into narrative reports using AI.
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| domain | founded_year | HQ Location |
AI-based content analysis solutions are provided for media insights.
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| domain | founded_year | HQ Location |
Provides a comprehensive suite for content marketing strategies.
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| domain | founded_year | HQ Location |
Provides automatic content recognition software for media monitoring and advertising tracking.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Persado
Frequently Asked Questions about Persado
When was Persado founded?
Persado was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Persado located?
Persado is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Persado?
Moray Maclennan is the current CEO of Persado. They have also founded this company.
Is Persado a funded company?
Persado is a funded company, having raised a total of $66M across 4 funding rounds to date. The company's 1st funding round was a Series B of $21M, raised on Feb 13, 2013.
How many employees does Persado have?
As of Dec 31, 2023, the latest employee count at Persado is 145.
What does Persado do?
Persado was founded in 2012 in New York, United States, as a provider of AI-driven tools for marketing message optimization. Semantic and statistical algorithms are employed to analyze language patterns and generate effective online content. Integration occurs with CRM systems, content management, and advertising platforms. Services are extended to sectors including healthcare, finance, retail, travel, and telecommunications, supporting data-informed campaign enhancements across digital channels.
Who are the top competitors of Persado?
Persado's top competitors include Vobile, Narrative Science and Largo.
What products or services does Persado offer?
Persado offers Motivation AI, Generate & Predict, and Generate & Experiment.
Who are Persado's investors?
Persado has 7 investors. Key investors include Goldman Sachs, SVB, Bain Capital Ventures, StarVest Partners, and Citi Ventures.