About Persado
Persado is a company based in New York (United States) founded in 2012 by Moray Maclennan, Assaf Baciu, and Alex Vratskides. Persado has raised $66 million across 4 funding rounds from investors including Goldman Sachs, SVB and Bain Capital Ventures. The company has 145 employees as of December 31, 2023. Persado offers products and services including Motivation AI, Generate & Predict, and Generate & Experiment. Persado operates in a competitive market with competitors including Vobile, Narrative Science, Largo, Opentopic and Ivitec, among others.
- Headquarter New York, United States
- Employees 145 as on 31 Dec, 2023
- Founders Moray Maclennan, Assaf Baciu, Alex Vratskides
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Sectors
Technology
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$66 M (USD)
in 4 rounds
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Latest Funding Round
$30 M (USD), Debt – Conventional
Oct 24, 2017
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Investors
Goldman Sachs
& 6 more
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Employee Count
145
as on Dec 31, 2023
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Products & Services of Persado
Persado offers a comprehensive portfolio of products and services, including Motivation AI, Generate & Predict, and Generate & Experiment.
Generates personalized marketing content for better engagement
Predicts effective messages using consumer data analysis
Experiments with language to improve conversion rates
People of Persado
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Funding Insights of Persado
Persado has successfully raised a total of $66M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $30 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Persado
Persado has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Goldman Sachs, SVB and Bain Capital Ventures.
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Venture capital fund focused on investing in multiple sectors
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Growth equity firm investing in technology-enabled B2B services in New York.
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Corporate venture capital firm backed by Citi
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Investor details for Persado
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- Investor locations
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Investments & Acquisitions by Persado
Investment portfolio details for Persado
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- Transaction dates
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Financial Statements - Persado
Detailed financials for Persado
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- Profit trends
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Persado Comparisons
Peer comparison for Persado
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- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Persado
Persado operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vobile, Narrative Science, Largo, Opentopic and Ivitec, among others.
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Film rights management solutions are provided via a SaaS platform.
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Data is analyzed and transformed into narrative reports using AI.
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AI-based content analysis solutions are provided for media insights.
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Provides a comprehensive suite for content marketing strategies.
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Provides automatic content recognition software for media monitoring and advertising tracking.
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Detailed competitors of Persado
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Latest news on Persado
Complete news archive for Persado
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Frequently Asked Questions about Persado
Persado was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Persado is headquartered in New York, United States. It is registered at New York, New York, United States.
Moray Maclennan is the current CEO of Persado. They have also founded this company.
Persado is a funded company, having raised a total of $66M across 4 funding rounds to date.
As of Dec 31, 2023, the latest employee count at Persado is 145.
Persado was founded in 2012 in New York, United States, as a provider of AI-driven tools for marketing message optimization. Semantic and statistical algorithms are employed to analyze language patterns and generate effective online content. Integration occurs with CRM systems, content management, and advertising platforms. Services are extended to sectors including healthcare, finance, retail, travel, and telecommunications, supporting data-informed campaign enhancements across digital channels.
Persado's top competitors include Vobile, Narrative Science and Largo.
Persado offers Motivation AI, Generate & Predict, and Generate & Experiment.
Persado has 7 investors. Key investors include Goldman Sachs, SVB, Bain Capital Ventures, StarVest Partners, and Citi Ventures.