About Persado
Persado is a Technology company based in New York (United States) founded in 2012 by Moray Maclennan, Assaf Baciu, and Alex Vratskides. AI-enabled marketing optimization solutions are provided for various industries. Persado has raised $66 million across 4 funding rounds from investors including Goldman Sachs, SVB and Bain Capital Ventures. The company has 145 employees. Its chief executive, as recorded, is Moray Maclennan. Its website persado.com draws about 28 thousand monthly visits. Persado offers products and services including Motivation AI, Generate & Predict, and Generate & Experiment. Its focus areas include Enterprise Infrastructure, Cognitive Computing, Applications and Automatic Content Recognition. Its competitors include Vobile, Narrative Science and Opentopic; 3 of its 3 listed competitors have raised funding.
Company details
Persado was founded in 2012 in New York, United States, as a provider of AI-driven tools for marketing message optimization. Semantic and statistical algorithms are employed to analyze language patterns and generate effective online content. Integration occurs with CRM systems, content management, and advertising platforms. Services are extended to sectors including healthcare, finance, retail, travel, and telecommunications, supporting data-informed campaign enhancements across digital channels.
- Headquarters New York, United States
- Employees 145
- Founders Moray Maclennan, Assaf Baciu, Alex Vratskides
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Website persado.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$66M (USD)
in 4 rounds
- Latest Funding Round$30M (USD), Debt – Conventional
Oct 2017
- InvestorsGoldman Sachs
& 6 more
- Employee Count145
Products & Services of Persado
Persado offers a comprehensive portfolio of products and services, including Motivation AI, Generate & Predict, and Generate & Experiment.
Generates personalized marketing content for better engagement
Predicts effective messages using consumer data analysis
Experiments with language to improve conversion rates
Funding Insights of Persado
Persado has successfully raised a total of $66M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $30 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $66M
- Total Rounds 4
- Last Round Debt – Conventional — $30M
- First Round $15M
(Feb 2013)
- Investors Count 7
All 4 funding rounds of Persado with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | $30M | Debt – Conventional | – | – | |
| Apr 2016 | $30M | Series C | – | Goldman Sachs | |
| Jan 2015 | $21M | Series B | – | StarVest Partners | |
| Feb 2013 | $15M | Series A | – | Bain Capital Ventures |
7 investors in total: 7 institutional.
Investors in Persado
Persado has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Goldman Sachs, SVB and Bain Capital Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
Growth equity firm investing in technology-enabled B2B services in New York. | starvestpartners.com | |||
Corporate venture capital firm backed by Citi | citi.com/ventures | San Francisco, United States | ||
Venture capital investments are directed toward multiple sectors. | americanexpress.com/us/business/american-express-ventures | New York, United States | ||
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Tech & offline focused early & growth stage VC firm investing in Europe, Asia & the US | tlcomcapital.com | Nairobi, Kenya | ||
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States |
Investor details for Persado
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Persado
105 people are tracked at Persado (35 in leadership, 7 in board & advisors, 63 in team); the tracked headcount is 145.
| Name | Role | Group |
|---|---|---|
Moray Maclennan | Founder & CEO | Leadership |
Assaf Baciu | Co-Founder | Leadership |
Alex Vratskides | Co-Founder & CEO | Leadership |
Yuval Efrati | Chief Customer Officer | Leadership |
Katie Chambers | Customer Success Director | Leadership |
Tina Papadaki | Global Vice President, People | Leadership |
Nikos Sikalias | Director Of Engineering | Leadership |
Rachael Reale | Director, Customer Success | Leadership |
Konstantinos Voloudakis | VP, Product | Leadership |
Ilan Hoffman | Director Of Strategic Partnerships | Leadership |
Lefteris Georgatos | Director Of Software Engineering | Leadership |
Andrew Lyness | Senior Director, Customer Success | Leadership |
Goga Lampropoulou | Senior Director, QA Engineering | Leadership |
Michelle Tang | Director, Customer Success | Leadership |
Angela Sala | Senior Director Of Content Intelligence | Leadership |
Jessica Morse | Vice President, Customer Success | Leadership |
Matthew O'Brien | Customer Success Director | Leadership |
Nick Newell | Head Of UK Customer Success | Leadership |
Marine Vinais | Customer Success Director | Leadership |
Lisa Spira | Vice President, Content Intelligence | Leadership |
85 more people are available in the full profile.
Complete people profiles for Persado
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Persado
3 dated milestones of Persado across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Persado is founded.
- Funding First funding round of $15.0M.
- Funding Latest funding round, Debt – Conventional, of $30.0M.
Competitors of Persado
Persado has 3 listed competitors in our database, 3 of them funded. They include Vobile, Narrative Science and Opentopic.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vobile.com | 2005 | Santa Clara, United States | $28.84M | 293 | Film rights management solutions are provided via a SaaS platform. | |
| narrativescience.com | 2010 | Chicago, United States | $47.5M | 64 | Data is analyzed and transformed into narrative reports using AI. | |
| opentopic.com | 2010 | New York, United States | $825,000 | Provides a comprehensive suite for content marketing strategies. |
Detailed competitors of Persado
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Persado
The website of Persado (persado.com) receives about 27.7K visits a month and ranks #764,164 among all websites worldwide, #3,392 in Marketing and Advertising.
- Monthly visits27.7K
▼ 5.4% vs previous month
- Unique visitors9.1K
per month
- Global rank#764,164
among all websites
- Category rank#3,392
Business and Consumer Services · Marketing and Advertising
- Bounce rate39%
- Pages per visit4.8
- Average visit5 min 13 sec
- DevicesDesktop 54% · Mobile 46%
Websites whose visitors overlap most with Persado. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
chiefmartec.com | chiefmartec.com | 100% | #1,019,888 | – | |
| peoplepattern.com | 72% | View details | |||
vimarketingandbranding.com | vimarketingandbranding.com | 71% | #4,977,373 | – | |
| r2integrated.com | 70% | View details | |||
| adgooroo.com | 44% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Persado
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in AI Core Platforms & Infrastructure
3 companies that operate in the same segment as Persado (AI Core Platforms & Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
OpenAI is engaged in developing advanced artificial intelligence technologies. | 2015 | San Francisco, California, United States | USD 58.07 B | 11,115 | ||
AI-powered graphical processing units and SoCs | 1993 | Santa Clara, California, United States | USD 5 M | USD 130.5 B | 42,000 | |
AI models and chatbots are offered for industry applications. | 2021 | San Francisco, California, United States | USD 136.81 B | 6,146 |
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Related news about Persado
Complete news archive for Persado
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Persado
Persado was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Persado is headquartered in New York, United States. It is registered at New York, New York, United States.
Moray Maclennan is the CEO of Persado, as recorded in our data. They have also founded this company.
Persado is a funded company, having raised a total of $66M across 4 funding rounds to date. The company's 1st funding round was a Series A of $15M, raised on Feb 2013.
Persado has 145 employees.
Persado was founded in 2012 in New York, United States, as a provider of AI-driven tools for marketing message optimization. Semantic and statistical algorithms are employed to analyze language patterns and generate effective online content. Integration occurs with CRM systems, content management, and advertising platforms. Services are extended to sectors including healthcare, finance, retail, travel, and telecommunications, supporting data-informed campaign enhancements across digital channels.
Persado's top competitors include Vobile, Narrative Science and Opentopic.
Persado offers Motivation AI, Generate & Predict, and Generate & Experiment.
Persado has 7 investors. Key investors include Goldman Sachs, SVB, Bain Capital Ventures, StarVest Partners, and Citi Ventures.