About People Pattern
People Pattern is a Technology company based in Austin (United States) founded in 2013. Audience segmentation and classification are enabled through data insights. People Pattern has raised $4.75 million across 2 funding rounds from investors including Mohr Davidow Ventures. People Pattern offers products and services including Audience Analysis, Data Enrichment, Competitive Analysis, Influencer Discovery, and Lead Generation. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms. Its legal entity is PEOPLE PATTERN CORPORATION. Its competitors include Twilio, Acquia and Segment; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2013 and based in Austin, United States, People Pattern operates as an audience management platform in the marketing technology sector. Segmentation and user classification are facilitated by machine learning algorithms that integrate proprietary and open data sources, including social media activity, customer loyalty programs, and transaction records. Marketers are supported in targeting audiences with tailored messaging based on these correlations.
- Headquarters Austin, United States
- SectorsTechnology
- Website peoplepattern.com
- Social LinkedIn X Facebook Instagram
- Legal Name People Pattern Corporation
- Total Equity Funding$4.75M (USD)
in 2 rounds
- Latest Funding Round$4.5M (USD), Series A
Dec 2013
- Investors
Products & Services of People Pattern
People Pattern offers a comprehensive portfolio of products and services, including Audience Analysis, Data Enrichment, Competitive Analysis, Influencer Discovery, and Lead Generation.
Identifies demographic and psychographic attributes of audiences.
Enriches CRM data with social media insights for better targeting.
Compares audiences to benchmark competitor performance.
Finds and evaluates influencers based on audience alignment.
Creates look-alike audiences from social data profiles.
Funding Insights of People Pattern
People Pattern has successfully raised a total of $4.75M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.5 million completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.75M
- Total Rounds 2
- Last Round Series A — $4.5M
- First Round $250,000
(Jun 2013)
- Investors Count 1
All 2 funding rounds of People Pattern with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2013 | $4.5M | Series A | – | Mohr Davidow Ventures | – |
| Jun 2013 | $250,000 | Seed | – | – |
1 investors in total: 1 institutional.
Investors in People Pattern
People Pattern has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Mohr Davidow Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are managed in technology and healthcare sectors by this firm. | mdv.com |
Investor details for People Pattern
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of People Pattern
3 people are tracked at People Pattern (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Omid Reza Sedaghatian | VP, Product | Leadership |
Ken Cho | Founder & CEO | Leadership |
Hanneke Jongbloets Hayes | Customer Success Manager | Team |
Complete people profiles for People Pattern
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of People Pattern
3 dated milestones of People Pattern, from founding to its latest funding, stage changes and deals.
- Founded People Pattern is founded.
- Funding First funding round of $250K.
- Funding Latest funding round, Series A, of $4.5M.
Competitors of People Pattern
People Pattern has 3 listed competitors in our database, 3 of them funded. They include Twilio, Acquia and Segment.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| segment.com | 2011 | San Francisco, United States | $300M | 450 | Customer data is integrated and collected via cloud-based API platform. |
Detailed competitors of People Pattern
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of People Pattern
Websites that share an audience with People Pattern (peoplepattern.com).
Websites whose visitors overlap most with People Pattern. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| spotright.com | 100% | View details | |||
| persado.com | 99% | 27.7K | #764,164 | View details | |
| spredfast.com | 98% | View details | |||
verstaresearch.com | verstaresearch.com | 79% | #3,832,778 | – | |
quote.ahs.com | quote.ahs.com | 60% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for People Pattern
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as People Pattern (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about People Pattern
People Pattern was founded in 2013.
People Pattern is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
People Pattern is a funded company, having raised a total of $4.75M across 2 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Jun 2013.
Founded in 2013 and based in Austin, United States, People Pattern operates as an audience management platform in the marketing technology sector. Segmentation and user classification are facilitated by machine learning algorithms that integrate proprietary and open data sources, including social media activity, customer loyalty programs, and transaction records. Marketers are supported in targeting audiences with tailored messaging based on these correlations.
People Pattern offers Audience Analysis, Data Enrichment, Competitive Analysis, Influencer Discovery, and Lead Generation.
People Pattern has 1 investor. Key investors include Mohr Davidow Ventures.
People Pattern operates through People Pattern Corporation.